Core Insights - The company, Oppein Home, reported a significant decline in revenue and net profit for 2024, marking the first time in 30 years that both metrics have decreased [2][6]. Financial Performance - In 2024, the company achieved revenue of 18.925 billion yuan, a year-on-year decrease of 16.93% [2][6]. - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year [2][6]. - The basic earnings per share were 4.29 yuan, with a proposed cash dividend of 2.48 yuan per share (tax included) [2]. Business Segment Performance - The main business revenue accounted for 96.96% of total revenue, with significant declines in key product categories [3]. - Revenue from kitchen cabinets was 5.45 billion yuan, down 22.48% year-on-year [3][4]. - Revenue from wardrobes and matching furniture was 9.791 billion yuan, down 18.06% year-on-year [3][4]. - Revenue from bathroom products was 1.087 billion yuan, down 3.6% year-on-year [3][4]. - Revenue from wooden doors was 1.135 billion yuan, down 17.66% year-on-year [3][4]. Production and Sales Trends - Production and sales volumes for key products also saw double-digit declines [4]. - The production volume of kitchen cabinets was 687,200 sets, down 20.1% year-on-year, while sales volume was 686,300 sets, down 20.21% [4]. - The production volume of wardrobes and matching furniture was 2.8097 million sets, down 15.18%, with sales volume down 15.7% [4]. - The production volume of bathroom products was 681,900 sets, down 2.24%, with sales volume down 2.11% [4]. - The production volume of wooden doors was 965,600 units, down 15.41%, with sales volume down 15.69% [4]. International Sales Growth - Despite domestic challenges, the company reported international revenue of 320 million yuan, a year-on-year increase of 34.42% [5]. - The company has seen consistent growth in overseas sales, with international revenue of 218 million yuan in 2022 and 320 million yuan in 2023, reflecting growth rates of 6.47% and 46.54%, respectively [5]. Market Conditions and Challenges - The company attributed its performance decline to a deep adjustment and transformation challenge in the home furnishing industry, exacerbated by shrinking market demand and intensified competition [6]. - The upstream real estate sector is undergoing significant adjustments, with new housing starts and sales declining sharply [7]. - The overall furniture manufacturing industry showed only a slight revenue increase of 0.4% in 2024 [7]. Channel and Store Performance - Revenue from distribution channels fell to 14.042 billion yuan, down 20.10% year-on-year [8]. - The total number of stores decreased by 973, with 2,058 stores closed and 1,085 new stores opened [8]. - The company has made progress in developing its management and operational systems for the home furnishing business, with over half of its distributors now engaged in retail home furnishing operations [8]. Strategic Adjustments - The company is actively adjusting its business strategy to respond to changes in the consumption environment and industry ecology, launching more competitive products [9]. - For 2025, the company plans to focus on seven major transformations and accelerate the construction of an open smart manufacturing platform [9].

Financial Performance - In 2024, the company achieved operating revenue of CNY 10.494 billion, with a net profit attributable to shareholders of CNY 1.371 billion, representing a year-on-year growth of 8.69% [2] - For Q1 2025, the company reported operating revenue of CNY 2.038 billion and a net profit of CNY 0.151 billion [2] - The proposed cash dividend for 2024 is CNY 10 per 10 shares, totaling CNY 1.063 billion, which accounts for 77.54% of the net profit attributable to shareholders [2] Brand Performance - The Sofia brand generated CNY 9.448 billion in revenue with an average order value of CNY 23,370, supported by 1,797 dealers and 2,503 stores [2] - The Milan brand achieved CNY 0.510 billion in revenue, marking an 8.09% increase, with 530 dealers and 559 stores [3] - The Simi brand reported revenue of CNY 0.166 billion, with 156 dealers and 161 stores [3] - The Huaher brand generated CNY 0.166 billion in revenue, supported by 264 dealers and 279 stores [3] Channel Performance - Revenue from the dealer channel reached CNY 8.523 billion [4] - The integrated channel (direct and dealer) generated CNY 2.216 billion, reflecting a year-on-year growth of 16.22% [4] - The bulk channel contributed CNY 1.321 billion, while the direct channel reported CNY 0.359 billion, up 14.00% [4] - The overseas market has established 22 dealers and is involved in approximately 80 engineering projects globally [4] Cost and Profitability - Sales expenses totaled CNY 1.011 billion, with a sales expense ratio of 9.64% [5] - Management expenses were CNY 0.792 billion, with a management expense ratio of 7.55% [5] - R&D expenses amounted to CNY 0.374 billion, representing 3.57% of revenue [5] - The overall gross margin for the furniture manufacturing industry was 34.73%, a decrease of 0.73% year-on-year [6] Strategic Initiatives - The company is focusing on enhancing quality and efficiency through refined expense management and supply chain control [7] - The "1+N+X" model is being implemented to deepen market penetration and attract diverse retail distributors [9] - The company is actively expanding its overseas market presence, with a focus on engineering business development and retail channel expansion [10] - Future plans include dynamic adjustments to the store and channel matrix based on regional conditions [12] Market Outlook - The home furnishing industry is undergoing significant adjustments due to market demand contraction and ecological restructuring [14] - The company is proactively addressing the renovation needs of existing homes and is preparing for the challenges of the stock market era [14] - The integrated channel is expected to maintain growth potential, with ongoing efforts to capture front-end traffic [15]

Summary of Sofia's Conference Call Company Overview - **Company**: Sofia - **Industry**: Home furnishing and custom furniture Key Financial Metrics - **2024 Revenue**: 10.493 billion CNY, up 3.66% YoY - **Net Profit**: 963 million CNY - **Gross Margin**: 34.73%, down 0.73% YoY - **Segment Margins**: - Wardrobes and related products: 37.73% - Cabinet accessories: 21.99% - Wooden doors: 27.24% [2][3] Brand Performance - **Sofia Brand**: Approximately 2,500 stores, revenue of 9.448 billion CNY - **Milana Brand**: Revenue over 500 million CNY, up 8% YoY - **Simi**: Focus on high-end whole-house customization - **Huaha**: Revenue of 166 million CNY [2][4] Channel Development - **Direct Sales and Whole-house Customization**: Revenue of 2.216 billion CNY, up 16% YoY - **Overseas Market**: Revenue of 76 million CNY, up 50.94% YoY, covering 22 countries and regions [2][6][7] Dividend Policy - **2024 Dividend**: 10 CNY per share, total of 963 million CNY, over 70% of net profit - **Cumulative Cash Dividends**: Over 6 billion CNY since 2011 [2][8] Government Subsidy Impact - **Participation Rate**: Approximately 50% of dealers involved in government subsidies - **Expected Policy Changes**: Anticipation of more provincial subsidy policies to improve cash flow and dealer participation [2][10] Market Outlook - **2025 Revenue Target**: 10.494 billion CNY, down 10% YoY - **Net Profit**: 1.37 billion CNY, up 8.8% YoY - **Cost Management**: Focus on reducing expenses and improving efficiency [3][26] Strategic Initiatives - **New Business Models**: Introduction of city operator model and "One Plus N Plus X" strategy to expand dealer network and market coverage [4][15][19] - **Customer Engagement**: Increase in average transaction value by over 20% in 2024 [14][18] Global Market Strategy - **Focus Regions**: Middle East and Southeast Asia, with expectations of sustained growth over the next 5 to 8 years [2][24] - **Long-term Vision**: Plan to open 1,000 stores globally over the next 10 to 20 years [25] Challenges and Adaptations - **Market Conditions**: Anticipated pressure in the first half of 2025, with expectations of improvement in the latter half due to stabilizing real estate impacts and policy support [11][30] - **Dealer Support**: Enhanced training and operational support for dealers to maintain profitability despite rising costs [23][32] Conclusion - **Overall Strategy**: Sofia aims to solidify its retail base while exploring new business models to adapt to changing market demands, focusing on efficiency and growth in both domestic and international markets [17][20]