Company Overview - Oppein Home Group Co., Ltd. is located in Baiyun District, Guangzhou, Guangdong Province, and was established on July 1, 1994. The company went public on March 28, 2017. Its main business involves personalized design, research and development, production, sales, installation, and interior decoration services for whole-home furniture products [1][2]. Business Segments - The revenue composition of Oppein Home includes: wardrobes and matching furniture products 51.74%, cabinets 28.80%, wooden doors 6.00%, bathrooms 5.74%, and others 4.69% [1]. Stock Performance - As of September 12, Oppein's stock price increased by 2.10% to 59.33 CNY per share, with a market capitalization of 36.141 billion CNY. The stock has decreased by 10.74% year-to-date but has seen a 5.49% increase over the last five trading days, an 11.00% increase over the last 20 days, and a 12.32% increase over the last 60 days [1]. Financial Performance - For the first half of 2025, Oppein Home reported revenue of 8.241 billion CNY, a year-on-year decrease of 3.98%. The net profit attributable to shareholders was 1.018 billion CNY, reflecting a year-on-year increase of 2.88% [2]. Shareholder Information - As of June 30, 2025, the number of shareholders of Oppein Home was 21,100, an increase of 36.01% from the previous period. The average number of circulating shares per person was 28,860, a decrease of 26.47% [2]. Dividend Distribution - Since its A-share listing, Oppein Home has distributed a total of 7.234 billion CNY in dividends, with 4.249 billion CNY distributed in the last three years [3]. Institutional Holdings - As of June 30, 2025, Hong Kong Central Clearing Limited was the third-largest circulating shareholder, holding 11.6794 million shares, an increase of 2.1962 million shares from the previous period. Huatai-PB CSI 300 ETF was the eighth-largest circulating shareholder, holding 3.3297 million shares as a new entrant [3].

Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a revenue of 8.241 billion yuan in H1 2025, a year-on-year decrease of 3.98%, while the net profit attributable to shareholders was 1.018 billion yuan, an increase of 2.88% [4] - The gross profit margin for H1 2025 was 36.24%, an increase of 3.67 percentage points year-on-year [6] - The company is undergoing a significant supply chain reform, which has shown positive results, particularly in overseas markets [5][6] Financial Performance Summary - In H1 2025, the company achieved revenue of 8.241 billion yuan, with a net profit of 1.018 billion yuan, and a non-recurring net profit of 943 million yuan, reflecting a year-on-year growth of 21.41% [4] - The revenue breakdown by product for H1 2025 shows cabinets at 2.407 billion yuan, wardrobes and supporting furniture at 4.239 billion yuan, and other categories with varying performance [5] - The company’s gross profit margins by product category improved, with cabinets at 32.32% and wardrobes at 41.39%, both showing year-on-year increases [5] Future Projections - Revenue projections for 2025-2027 are estimated at 20.026 billion yuan, 21.104 billion yuan, and 22.128 billion yuan, with respective year-on-year growth rates of 5.8%, 5.4%, and 4.9% [8] - The net profit attributable to shareholders is projected to be 2.741 billion yuan in 2025, 2.900 billion yuan in 2026, and 3.048 billion yuan in 2027, with growth rates of 5.4%, 5.8%, and 5.1% respectively [8]

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook on the company's resilience and transformation efforts in the home furnishing industry [1]. Core Viewpoints - The company is advancing its transformation into a comprehensive home furnishing model, demonstrating strong resilience as an industry leader [1]. - The report highlights the company's proactive approach in channel operations and its adaptation to a fragmented market environment, focusing on empowering distributors and innovating customer acquisition strategies [2]. - The company is integrating multiple product categories to create a one-stop home furnishing platform, leveraging artificial intelligence to optimize its value chain [3]. - The operational quality of the company is improving, with robust cash flow and efficient inventory management [4]. - Profitability is expected to grow, with projected net profits for 2025-2027 being 2.71 billion, 2.94 billion, and 3.19 billion respectively, indicating a positive trend in earnings [6]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenue of 8.241 billion (down 4.0% YoY) and a net profit of 1.018 billion (up 2.9% YoY) [1]. - The revenue breakdown for H1 2025 shows direct stores, distributors, and bulk business generating 0.353 billion, 6.131 billion, and 1.330 billion respectively, with varying growth rates [2]. - The gross margin for H1 2025 was 36.24%, reflecting a 3.67 percentage point increase YoY [3]. Operational Strategy - The company is restructuring its channel operations to adapt to the real estate industry's challenges and is focusing on a comprehensive home furnishing model [2]. - The number of effective retail home furnishing stores exceeded 1,200, covering over 60% of distributors, indicating a significant shift towards localized home furnishing development [2]. Profitability and Efficiency - The company is expected to maintain a stable profit margin through cost reduction and structural optimization, with a projected gross margin of 39.0% for 2025 [6]. - The operating cash flow for H1 2025 was 1.667 billion, showing a year-on-year increase of 4.17 billion, indicating strong cash generation capabilities [4]. Future Outlook - The company anticipates a gradual recovery in revenue growth, with projected revenues of 18.252 billion, 18.731 billion, and 19.407 billion for 2025, 2026, and 2027 respectively [8].

| 证券代码：603833 | 证券简称：欧派家居 | 公告编号：2025-066 | | --- | --- | --- | | 转债代码：113655 | 转债简称：欧 22 转债 | | 欧派家居集团股份有限公司 关于 2025 年半年度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏， 并对其内容的真实性、准确性和完整性承担个别及连带责任。 根据上海证券交易所《上市公司行业信息披露指引第十五号——家具制造（2022 年修订）》 的有关规定，欧派家居集团股份有限公司（以下简称"公司"）现将 2025 年半年度主要经营数 据报告如下： 一、2025 年半年度主营业务分产品情况 说明：门店变动与公司经销商经营计划调整、优化招商及经销管理政策等因素相关，存在 着短期波动的特点，为给投资者提供较为客观的门店变化信息，半年度经营数据仅披露店面变 动情况，公司仅在年度报告中披露年末门店开设和关闭情况。 特此公告。 欧派家居集团股份有限公司董事会 二、2025 年半年度主营业务分渠道情况 单位：人民币万元 | 销售渠道 | 营业收入 | 营业成本 | 毛利率 （%） ...

Core Insights - The company, Oppein Home, reported a significant decline in revenue and net profit for 2024, marking the first time in 30 years that both metrics have decreased [2][6]. Financial Performance - In 2024, the company achieved revenue of 18.925 billion yuan, a year-on-year decrease of 16.93% [2][6]. - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year [2][6]. - The basic earnings per share were 4.29 yuan, with a proposed cash dividend of 2.48 yuan per share (tax included) [2]. Business Segment Performance - The main business revenue accounted for 96.96% of total revenue, with significant declines in key product categories [3]. - Revenue from kitchen cabinets was 5.45 billion yuan, down 22.48% year-on-year [3][4]. - Revenue from wardrobes and matching furniture was 9.791 billion yuan, down 18.06% year-on-year [3][4]. - Revenue from bathroom products was 1.087 billion yuan, down 3.6% year-on-year [3][4]. - Revenue from wooden doors was 1.135 billion yuan, down 17.66% year-on-year [3][4]. Production and Sales Trends - Production and sales volumes for key products also saw double-digit declines [4]. - The production volume of kitchen cabinets was 687,200 sets, down 20.1% year-on-year, while sales volume was 686,300 sets, down 20.21% [4]. - The production volume of wardrobes and matching furniture was 2.8097 million sets, down 15.18%, with sales volume down 15.7% [4]. - The production volume of bathroom products was 681,900 sets, down 2.24%, with sales volume down 2.11% [4]. - The production volume of wooden doors was 965,600 units, down 15.41%, with sales volume down 15.69% [4]. International Sales Growth - Despite domestic challenges, the company reported international revenue of 320 million yuan, a year-on-year increase of 34.42% [5]. - The company has seen consistent growth in overseas sales, with international revenue of 218 million yuan in 2022 and 320 million yuan in 2023, reflecting growth rates of 6.47% and 46.54%, respectively [5]. Market Conditions and Challenges - The company attributed its performance decline to a deep adjustment and transformation challenge in the home furnishing industry, exacerbated by shrinking market demand and intensified competition [6]. - The upstream real estate sector is undergoing significant adjustments, with new housing starts and sales declining sharply [7]. - The overall furniture manufacturing industry showed only a slight revenue increase of 0.4% in 2024 [7]. Channel and Store Performance - Revenue from distribution channels fell to 14.042 billion yuan, down 20.10% year-on-year [8]. - The total number of stores decreased by 973, with 2,058 stores closed and 1,085 new stores opened [8]. - The company has made progress in developing its management and operational systems for the home furnishing business, with over half of its distributors now engaged in retail home furnishing operations [8]. Strategic Adjustments - The company is actively adjusting its business strategy to respond to changes in the consumption environment and industry ecology, launching more competitive products [9]. - For 2025, the company plans to focus on seven major transformations and accelerate the construction of an open smart manufacturing platform [9].

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, attributed to market demand contraction, industry restructuring, and intensified competition [1][2] Financial Performance - In 2024, the company achieved operating revenue of 18.925 billion yuan, a year-on-year decrease of 16.93% [1] - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year, with a non-recurring net profit of 2.316 billion yuan, a decline of 15.65% [1] - For Q4 2024 and Q1 2025, revenues were 5.046 billion yuan and 3.447 billion yuan, reflecting year-on-year declines of 18.8% and 4.8%, respectively [1] - The company plans to distribute a cash dividend of 2.48 yuan per share, totaling 1.502 billion yuan, with a payout ratio of 57.7% [1] Product Performance - The company’s main products, including kitchen cabinets, wardrobes, and bathroom products, saw revenue declines: kitchen cabinets at 5.449 billion yuan (-22.48%), wardrobes at 9.791 billion yuan (-18.06%), and bathroom products at 1.135 billion yuan (-17.66%) [2] Channel Analysis - Revenue from the distribution channel fell to 14.042 billion yuan, a decrease of 20.10% year-on-year, primarily due to challenges in the traditional single-product distribution model [3] - The company’s bulk channel revenue was 3.045 billion yuan in 2024 and 0.496 billion yuan in Q1 2025, down 15.08% and 28.61%, respectively [3] - Direct sales channels showed growth, with revenues of 0.833 billion yuan in 2024 and 0.164 billion yuan in Q1 2025, increasing by 0.57% and 10.21% year-on-year [3] - Overseas channel revenue reached 0.430 billion yuan, up 34.42% year-on-year, with a solid sales network established in 146 countries [3] Brand Performance - Revenue by brand in 2024: 欧派 at 14.109 billion yuan (-22.76%), 欧铂丽 at 1.207 billion yuan (-12.79%), 欧铂尼 at 1.222 billion yuan (-11.35%), and 铂尼思 at 1.104 billion yuan (+26.23%) [4] - The company implemented a "10+1" terminal operation model to enhance brand recognition and reputation [4] Profitability - In Q1 2025, the gross margin improved to 34.29%, an increase of 4.31 percentage points, due to supply chain reforms and cost reductions [5] - The net profit margin reached 8.97%, up 2.94 percentage points, with a slight increase in expense ratios despite revenue decline [6] Investment Outlook - The company is expected to benefit from government subsidies and a recovering housing market, with projected revenues for 2025-2027 at 20.420 billion, 21.686 billion, and 23.616 billion yuan, respectively [7] - Earnings per share (EPS) estimates for 2025-2027 are 4.61, 4.90, and 5.43 yuan, with a maintained "buy" rating [7]

| 证券代码：603833 | 证券简称：欧派家居 | | 公告编号：2025-032 | | --- | --- | --- | --- | | 转债代码：113655 | 转债简称：欧 22 | | | | | | 转债 | | 欧派家居集团股份有限公司 （一）2024 年年度主营业务分产品情况 单位：人民币万元 | | | | | | 营业收入 | 营业成本 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 分产品 | | 营业收入 | 营业成本 | 毛利率 （%） | 比上年同 期增减 | 比上年同 期增减 | | 毛利率比上年同期 增减 | | | | | | | （%） | （%） | | | | 橱 | 柜 | 544,984.58 | 350,838.72 | 35.62 | -22.48 | -24.01 | 增加 1.29 | 个百分点 | | 衣柜及配套 家具产品 | | 979,144.46 | 593,178.50 | 39.42 | -18.06 | -21.81 | 增加 2.91 | 个百分点 | | ...

Overview of Financial Performance - In 2024, the total revenue of the company was 18.925 billion, a year-on-year decrease of 16.93% [1] - The net profit attributable to the parent company was 2.599 billion, down 14.38% year-on-year [1] - The net profit after deducting non-recurring items was 2.316 billion, a decrease of 15.65% year-on-year [1] - Despite the decline in revenue and profit, the company's profitability improved, with a gross margin of 35.91%, an increase of 5.14% year-on-year, and a net margin of 13.76%, up 3.59% year-on-year [1] Quarterly Performance - In the fourth quarter, total revenue was 5.046 billion, a year-on-year decrease of 18.84% [2] - The net profit attributable to the parent company was 568 million, down 21.71% year-on-year [2] - The net profit after deducting non-recurring items was 553 million, showing a year-on-year increase of 1.43%, indicating improved profitability in the main business [2] Financial Metrics - Gross margin: 35.91%, up 5.14% year-on-year [8] - Net margin: 13.76%, up 3.59% year-on-year [8] - Operating expenses as a percentage of revenue: 15.57%, up 15.32% year-on-year [8] - Earnings per share: 4.29, down 13.86% year-on-year [8] Revenue Composition - Wardrobe and supporting furniture products generated revenue of 9.791 billion, accounting for 51.74% of total revenue, with a gross margin of 39.42% [8] - Kitchen cabinets generated revenue of 5.45 billion, accounting for 28.80%, with a gross margin of 35.62% [8] - Other product categories include wooden doors, bathrooms, and others, contributing to the overall revenue [8] Regional Distribution - East China: Revenue of 5.455 billion, accounting for 28.82%, with a gross margin of 35.42% [8] - South China: Revenue of 3.89 billion, accounting for 20.55%, with a gross margin of 40.68% [8] - Other regions also contributed to the revenue with varying margins [8] Operational Review - The home furnishing industry faced deep adjustments and transformation challenges, with shrinking market demand and intensified competition [6] - The company implemented supply chain reforms, automated production line upgrades, and process research and development, leading to a 19.15% decrease in operating costs [6] - The company initiated "seven core reforms" in 2023 to promote a comprehensive home furnishing strategy and build a pan-home furnishing industry ecosystem [6] Development Review - The company optimized its organizational structure and improved operational efficiency through various reform measures [9] - The retail home furnishing model has over 1,100 effective stores, with continuous growth in order volume [9] - Online performance increased by 128% year-on-year, empowering over 4,000 distributors [9] Future Outlook - The company will continue to advance its comprehensive home furnishing strategy, transitioning from a single product provider to an integrated home solution provider [10] - The use of internet, big data, and AI technologies will help reconstruct the home furnishing business ecosystem and innovate traditional customization models [10]