11月25日，欧派家居盘中上涨2.01%，截至13:38，报53.40元/股，成交1.26亿元，换手率0.39%，总市值 325.29亿元。 资金流向方面，主力资金净流出188.02万元，特大单买入729.74万元，占比5.80%，卖出831.81万元，占 比6.61%；大单买入1857.98万元，占比14.77%，卖出1943.93万元，占比15.45%。 欧派家居今年以来股价跌19.66%，近5个交易日涨1.56%，近20日跌1.26%，近60日跌4.63%。 资料显示，欧派家居集团股份有限公司位于广东省广州市白云区广花三路366号，成立日期1994年7月1 日，上市日期2017年3月28日，公司主营业务涉及主要从事全屋家居产品的个性化设计、研发、生产、 销售、安装和室内装饰服务。由定制橱柜起步,并从橱柜向全屋产品延伸,覆盖整体厨房、整体衣柜(全屋 定制)、整体卫浴、定制木门系统、金属门窗、软装、家具配套等整体家居产品。主营业务收入构成 为：衣柜及配套家具产品51.74%，橱柜28.80%，木门6.00%，卫浴5.74%，其他4.69%，其他(补 充)3.04%。 欧派家居所属申万行业为：轻工制造-家居用 ...

Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, attributed to pressure on terminal demand and a decrease in real estate demand, compounded by the withdrawal of national subsidies [1][2]. Financial Performance - For the first three quarters of 2025, the company achieved revenue of 132.14 billion yuan, a year-on-year decrease of 4.79%, with net profit attributable to shareholders at 18.32 billion yuan, down 9.77% [1]. - In Q3 2025, the company reported revenue of 49.73 billion yuan, a decline of 6.10%, and net profit attributable to shareholders of 8.14 billion yuan, down 21.79% [1]. Product Category Performance - In Q3 2025, revenue by product category showed mixed results: cabinets down 2.94% to 14.28 billion yuan, wardrobes and supporting furniture down 7.99% to 25.48 billion yuan, sanitary ware down 3.21% to 2.87 billion yuan, while wooden doors increased by 1.05% to 3.31 billion yuan [2]. Channel Performance - Revenue by channel in Q3 2025: direct stores up 1.54% to 1.96 billion yuan, dealer stores down 4.88% to 38.03 billion yuan, bulk business down 13.29% to 7.36 billion yuan, and other channels up 6.65% to 1.28 billion yuan [2]. Strategic Initiatives - The company is committed to advancing its whole-home strategy and deepening channel transformation, with nearly 1,300 retail whole-home stores by the end of Q3 [2]. Profitability Improvement - The company achieved a gross margin of 37.2% for the first three quarters of 2025, an increase of 1.7 percentage points year-on-year. The net profit margin for the same period was 13.9%, a decrease of 0.8 percentage points [3]. - In Q3 2025, the gross margin was 38.8%, a year-on-year decrease of 1.6 percentage points, while the net profit margin was 16.4%, down 3.3 percentage points year-on-year [3]. Cost Management - The company implemented a "land distribution" mechanism reform, resulting in a decrease in sales and management expense ratios, while the financial expense ratio saw a slight increase [3]. Investment Outlook - The company is a leader in the custom home furnishing industry, focusing on cost reduction and efficiency improvement. Projected net profits for 2025-2027 are 24.30 billion, 26.34 billion, and 29.23 billion yuan, respectively, with corresponding PE ratios of 14, 13, and 11 [3].

证 券 研 究 报 告 欧派家居（603833）2025 年三季报点评 强推（维持） Q3 业绩短期承压，大家居战略持续深化 目标价：64.86 元 事项： ❖ 公司公布 2025 年三季报。前三季度，公司实现营业收入/归母净利润/扣非归母 净利润 132.14/18.32/17.12 亿元，同比-4.79%/-9.77%/-2.90%。25Q3，公司实现 营业收入/归母净利润/扣非归母净利润 49.73/8.14/7.69 亿元，同比-6.10%/- 21.79%/-22.03%。 评论： ❖ 风险提示：宏观经济影响需求；原材料价格波动风险；渠道拓展不及预期等。 [ReportFinancialIndex] 主要财务指标 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 18,925 | 18,293 | 19,267 | 20,428 | | 同比增速(%) | -16.9% | -3.3% | 5.3% | 6.0% | | 归母净利润(百万) | 2,599 | 2,430 | 2,634 ...

Investment Rating - The investment rating for the company is maintained at "Buy-A" with a target price of 63.61 CNY [4][6]. Core Views - The company is experiencing short-term pressure on performance, with a decline in revenue and net profit for the first three quarters of 2025. However, the overall profitability remains stable [1][3]. - The company is actively optimizing its existing store resources and has seen growth in its direct sales channels, indicating a strategic focus on enhancing operational efficiency [2][3]. - The company's gross margin has shown resilience, and effective cost control measures have been implemented, contributing to stable profitability despite revenue declines [3]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company reported revenue of 13.214 billion CNY, a year-on-year decrease of 4.79%, and a net profit of 1.832 billion CNY, down 9.77% [1]. - In Q3 2025, revenue was 4.973 billion CNY, a decline of 6.10% year-on-year, with net profit at 814 million CNY, down 21.79% [1]. Product and Channel Analysis - Revenue from various product categories for the first three quarters of 2025 includes: wardrobes and matching furniture (6.786 billion CNY, -5.58%), cabinets (3.835 billion CNY, -4.80%), and others [2]. - Direct sales channels have shown growth, with revenue from direct stores increasing by 4.11%, while other channels experienced declines [2]. Cost Management and Profitability - The gross margin for the first three quarters of 2025 was 37.19%, an increase of 1.65 percentage points year-on-year, while Q3 gross margin was 38.77%, a decrease of 1.59 percentage points [3]. - The company has effectively managed its expenses, with a period expense ratio of 19.14% for the first three quarters, down 0.57 percentage points year-on-year [3]. Future Outlook - The company is expected to achieve revenues of 18.077 billion CNY, 19.239 billion CNY, and 20.290 billion CNY for 2025, 2026, and 2027 respectively, with projected growth rates of -4.48%, 6.43%, and 5.46% [4]. - The forecasted net profit for the same years is 2.422 billion CNY, 2.633 billion CNY, and 2.816 billion CNY, with corresponding growth rates of -6.82%, 8.71%, and 6.95% [4].

Group 1: Macro and Strategy Research - In Q3 2025, the overall A-share market saw improvements in both revenue and net profit, with year-on-year growth rates of 3.9% and 11.5% respectively, benefiting from "anti-involution" and resilient exports [2][3] - All sectors experienced improved revenue and net profit growth rates, with the ChiNext and STAR Market performing relatively better [2] - The mid-cap stocks represented by the CSI 500 index turned positive in revenue growth year-on-year, with significant improvements in net profit growth [2] Group 2: Company Research - Oppein Home (603833) - Oppein Home reported Q3 2025 revenue of 13.214 billion yuan, a year-on-year decline of 4.79%, and a net profit of 1.832 billion yuan, down 9.77% [5] - The company improved its gross margin by 1.65 percentage points to 37.19% through cost control and the implementation of AI technology across its value chain [6][8] - The direct sales channel maintained steady growth, with overseas business showing significant progress, including a 40% year-on-year increase in overseas project orders [8] Group 3: Company Research - Orijin (002701) - Orijin reported Q3 2025 revenue of 18.346 billion yuan, a year-on-year increase of 68.97%, and a net profit of 1.076 billion yuan, up 41.40% [11] - The company achieved a gross margin of 13.52% and a net margin of 6.02%, with effective cost control reflected in a decrease in the expense ratio [13] - The integration of COFCO Packaging has strengthened Orijin's market position, with ongoing investments in overseas production lines in Thailand and Kazakhstan [13] Group 4: Company Research - Semir Apparel (002563) - Semir Apparel reported Q3 2025 revenue of 9.844 billion yuan, a year-on-year increase of 4.74%, but a net profit decline of 28.90% [17] - The company maintained a gross margin of 45.12% and a net margin of 5.38%, with increased sales expenses impacting profitability [18] - The expansion of retail channels and stable growth in children's clothing contributed to revenue stability, with a focus on enhancing consumer experience [18] Group 5: Industry Research - Home Goods - The home goods industry showed signs of stabilization, with a 21.30% year-on-year increase in retail sales for furniture from January to September 2025 [22] - The industry experienced a 3.84% increase in revenue and a 2.78% increase in net profit year-on-year for the first three quarters of 2025, with significant improvements in the third quarter [22][23] - The reduction in tariffs from US-China trade negotiations is expected to enhance the competitiveness of export-oriented companies in the light industry and textile sectors [23]

Core Viewpoint - The home furnishing industry is experiencing a slowdown in performance, with major companies reporting declining revenues and profits in their third-quarter reports, despite previous growth supported by subsidies [1][2][3]. Group 1: Company Performance - Oppein Home reported a revenue of 4.973 billion yuan in Q3, a decrease of 6.10% year-on-year, and a net profit of 814 million yuan, down 21.79% [1]. - Sophia's Q3 revenue was 7.008 billion yuan, down 8.46% year-on-year, with a net profit of 682 million yuan, a decline of 26.05% [2]. - ZB Home's revenue for the first three quarters was approximately 3.074 billion yuan, a decrease of 16.36%, with a net profit of about 173 million yuan, down 34.94% [4][5]. Group 2: Market Trends - The market is shifting from new housing to the existing housing market, with a growing focus on home improvement and renovation [3]. - Companies are facing increased competition in mature markets, which may impact their ability to boost performance [1][8]. Group 3: Overseas Expansion - Sophia has established 29 overseas dealers, covering 32 countries and regions, and completed 132 overseas projects, indicating a strategic push into international markets [7]. - Oppein has expanded its sales network to 146 countries, with overseas project orders increasing by over 40% year-on-year [7]. - ZB Home's overseas business has shown strong growth, achieving revenue of 217 million yuan, a year-on-year increase of 65% [7]. Group 4: Challenges and Strategies - Companies need to adapt to local market conditions and consumer preferences when expanding overseas, focusing on quality and design rather than just price competition [8]. - Sophia emphasizes a gradual approach to overseas expansion, aligning with local market characteristics and consumer habits [8].

Core Insights - The article highlights that Oppein Home is a leading custom home furnishing company in China, with a strong brand influence and full industry chain advantages, making it highly valuable for investment [1] Financial Performance - In Q3 2025, Oppein Home achieved a revenue of 13.214 billion yuan, ranking first among 15 companies in the industry, significantly higher than the second-ranked Sophia at 7.008 billion yuan, with the industry average at 2.474 billion yuan and the median at 1.265 billion yuan [2] - The company's net profit for the same period was 1.835 billion yuan, also leading the industry, while Sophia's net profit was 710 million yuan, with the industry average at 200 million yuan and the median at 30.721 million yuan [2] Financial Ratios - As of Q3 2025, Oppein Home's debt-to-asset ratio was 45.21%, a decrease from 47.16% year-on-year, but still above the industry average of 41.92% [3] - The gross profit margin for Q3 2025 was 37.19%, an increase from 35.54% year-on-year, and higher than the industry average of 29.57% [3] Shareholder Information - As of September 30, 2025, the number of A-share shareholders decreased by 1.78% to 20,700, while the average number of circulating A-shares held per shareholder increased by 1.81% to 29,400 [5] - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited ranked third with 11.1909 million shares, a decrease of 488,600 shares from the previous period [5] Strategic Developments - Tianfeng Securities noted that the company's core strategy for home furnishing is progressing steadily, with highlights including multi-category and multi-channel layouts, optimized store structures, and significant growth in overseas business, with orders increasing by over 40% year-on-year [6] - Changjiang Securities emphasized that the company aims to enhance net profit quality while promoting healthy growth in operational quality and scale, with over 60% of distributors either currently or planning to engage in retail home furnishing business [6]

| 证券代码：603833 | 证券简称：欧派家居 | | 公告编号：2025-094 | | --- | --- | --- | --- | | 转债代码：113655 | 转债简称：欧 | 22 | 转债 | 欧派家居集团股份有限公司 一、2025 年前三季度（1-9 月）主营业务分产品情况 单位：人民币万元 | | | | | | 营业收入 | 营业成本 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 分产品 | | 营业收入 | 营业成本 | 毛利率 | 比上年同 | 比上年同 | | 毛利率比上年同期 | | | | | | （%） | 期增减 | 期增减 | | 增减 | | | | | | | （%） | （%） | | | | 橱 | 柜 | 383,541.78 | 260,943.04 | 31.96 | -4.80 | -6.65 | 增加 1.34 | 个百分点 | | 衣柜及配套 家具产品 | | 678,621.07 | 381,734.56 | 43.75 | -5.58 | -10.16 | 增加 ...

Core Viewpoint - The stock price of Oppein Home has experienced fluctuations, with a year-to-date decline of 18.38% but a recent increase of 2.17% over the last five trading days [2] Company Overview - Oppein Home was established on July 1, 1994, and went public on March 28, 2017. The company specializes in personalized design, research and development, production, sales, installation, and interior decoration services for whole-home furniture products [2] - The main revenue composition includes: wardrobes and supporting furniture products (51.74%), cabinets (28.80%), wooden doors (6.00%), bathrooms (5.74%), and others (4.69%) [2] Financial Performance - For the first half of 2025, Oppein Home reported operating revenue of 8.241 billion yuan, a year-on-year decrease of 3.98%, while net profit attributable to shareholders was 1.018 billion yuan, reflecting a year-on-year increase of 2.88% [2] - Since its A-share listing, Oppein Home has distributed a total of 7.234 billion yuan in dividends, with 4.249 billion yuan distributed over the past three years [3] Shareholder Structure - As of June 30, 2025, the number of shareholders for Oppein Home reached 21,100, an increase of 36.01% from the previous period, with an average of 28,860 circulating shares per person, a decrease of 26.47% [2] - The top ten circulating shareholders include Hong Kong Central Clearing Limited as the third-largest shareholder, holding 11.6794 million shares, an increase of 2.1962 million shares from the previous period [3]

Company Overview - Oppein Home Group Co., Ltd. is located in Baiyun District, Guangzhou, Guangdong Province, and was established on July 1, 1994. The company went public on March 28, 2017. Its main business involves personalized design, research and development, production, sales, installation, and interior decoration services for whole-home furniture products [1][2]. Business Segments - The revenue composition of Oppein Home includes: wardrobes and matching furniture products 51.74%, cabinets 28.80%, wooden doors 6.00%, bathrooms 5.74%, and others 4.69% [1]. Stock Performance - As of September 12, Oppein's stock price increased by 2.10% to 59.33 CNY per share, with a market capitalization of 36.141 billion CNY. The stock has decreased by 10.74% year-to-date but has seen a 5.49% increase over the last five trading days, an 11.00% increase over the last 20 days, and a 12.32% increase over the last 60 days [1]. Financial Performance - For the first half of 2025, Oppein Home reported revenue of 8.241 billion CNY, a year-on-year decrease of 3.98%. The net profit attributable to shareholders was 1.018 billion CNY, reflecting a year-on-year increase of 2.88% [2]. Shareholder Information - As of June 30, 2025, the number of shareholders of Oppein Home was 21,100, an increase of 36.01% from the previous period. The average number of circulating shares per person was 28,860, a decrease of 26.47% [2]. Dividend Distribution - Since its A-share listing, Oppein Home has distributed a total of 7.234 billion CNY in dividends, with 4.249 billion CNY distributed in the last three years [3]. Institutional Holdings - As of June 30, 2025, Hong Kong Central Clearing Limited was the third-largest circulating shareholder, holding 11.6794 million shares, an increase of 2.1962 million shares from the previous period. Huatai-PB CSI 300 ETF was the eighth-largest circulating shareholder, holding 3.3297 million shares as a new entrant [3].