Core Insights - The 20th Central Committee's Fourth Plenary Session emphasizes the need for systematic reform in mainstream media, integrating news promotion and online public opinion management to enhance the guiding capacity of mainstream discourse [1] - The 2025 China New Media Conference, held from November 12 to 14, focuses on the theme of "Intelligent Power System Reform," addressing the deep logic of media transformation in response to the technological revolution [2][3] Group 1: Technological Integration - The conference highlights the importance of leveraging artificial intelligence and other technological innovations to drive media transformation and create a new landscape for mainstream discourse [1][2] - Media organizations are encouraged to build high-quality information flows and content that resonate with audiences, likening this to constructing "cultural mountains" and "era peaks" [2] Group 2: Content and User Engagement - The shift from "release thinking" to "communication thinking" is crucial for mainstream media to adapt to the internet era, focusing on user-centered approaches and enhancing the quality of content [6] - Successful media strategies involve creating engaging content that resonates emotionally with audiences, as demonstrated by the viral success of the short film "One Night" commemorating the 80th anniversary of the victory in the War of Resistance [6] Group 3: Systematic Reform and Internal Motivation - Mainstream media must act as "actionists and pragmatists" in driving systematic reform, integrating technology deeply into all aspects of media operations [7] - Initiatives like the "Three Become One" plan aim to transform journalists from mere writers to content curators, enhancing the visibility and impact of their work [7] Group 4: Community and Grassroots Engagement - Media organizations are encouraged to connect closely with community users, exemplified by platforms like "Neighbor Communication" that link local residents and businesses [6] - The importance of grassroots storytelling and authentic engagement is emphasized, with examples of media professionals using relatable narratives to connect with their audiences [8]