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建设数字乡村,需要“精准滴灌”(新媒视点)
Ren Min Ri Bao· 2025-08-24 20:18
面对这样的质疑,需要明确一点:数字平台要真正惠及乡村,就必须基于实际需求,找准应用重 点,"精准滴灌",而非盲目推行,"大水漫灌"。 "精准滴灌",首先要激活乡村治理的内生动力。 传统乡村治理模式中,村民们往往被动接收信息、执行政策,对村委工作不了解,参与渠道有限,有时 与村干部沟通不充分,影响乡村治理效果。因此,数字平台不应仅仅充当"线上公告栏",更要借助"积 分制""清单制"等,调动村民参与乡村治理的意愿。 比如,四川村级服务平台从游戏中获取灵感,设置"热情值""经验值"等游戏化元素及"加油耕耘者基 金",鼓励村民使用;开发"村民议事"功能,让资金分配等重大事项能在线上公示、讨论、表决,外出 务工人员也能有效参与;村民还能随时上报卫生问题、安全隐患等,并跟踪处理进度。 "精准滴灌",还要让乡村治理决策更精细、更科学。 近年来,数字乡村建设不断提速。将各类事务搬上数字平台,逐渐成为乡村治理的"标配"。在四川、宁 夏、广东等地,"村级服务平台"普及应用,拉动村民参与、提升治理效能的成果很亮眼。 但也有人质疑:城镇化加速下,不少村子"空心化",村里老人多,智能手机使用不熟练;且乡土熟人社 会,人们习惯了有事直接 ...
让“赛博故乡”化为“希望田野”(新媒视点)
Core Insights - The article highlights the unexpected popularity of a university student's post about a village-level service platform, which showcases the digital transformation in rural areas and the emotional connection of young people to their hometowns [1] Group 1: The Power of Nostalgia - The article emphasizes the importance of "nostalgia" in building a digital connection to hometowns, as many young people who have moved to cities still feel a strong attachment to their roots and wish to contribute to their hometowns [2] - Digital platforms like the village service platform provide a convenient way for these individuals to stay informed about their hometown's developments and engage with local issues [2] Group 2: The Importance of Authenticity - The article stresses that digital platforms must be rooted in local realities and serve the community to gain trust and recognition from users [3] - It points out that some digital initiatives have failed due to superficial implementation, leading to platforms that lack meaningful content and engagement [3] - The success of the village service platform is attributed to its authentic content and the active participation of villagers, which resonates with younger audiences [3] Group 3: The Role of Youth - The article asserts that young people are becoming increasingly vital in rural development, acting as administrators and operators of digital platforms [4] - They are key drivers in various sectors such as e-commerce, digital governance, and cultural innovation, facilitating a deeper understanding of rural dynamics [4] - The article concludes that the synergy between online platforms and offline community governance is essential for the success of digital rural initiatives, highlighting the need for effective local organization and service [4]