新京报记者 王子扬 编辑 李严 校对 赵琳 据了解，有粉丝发现，由于王一博在库迪咖啡的代言到期，有门店店员粉碎性销毁物料并上传网络，因此引发争议。有网友认为，"王一博与库迪咖啡合 约已到期，正常结束合作本是常事。但有员工在处理物料时，用剪刀刻意剪碎王一博头像并拍摄传播，这种行为既不专业也不尊重人，难怪粉丝会感到不 满。" 2月28日，针对有门店销毁前代言人王一博合作物料引发的争议，连锁咖啡品牌库迪咖啡发布致歉声明称，公司与王一博的合作已圆满结束。对于此次个 别门店的不当行为，库迪咖啡向王一博、粉丝及广大消费者诚恳致歉。 根据行业惯例及合同细则，一般代言合约终止后，品牌需对线上线下（300959）物料进行系统化清理。在线上渠道，包括电商平台广告、社交媒体开屏、 品牌官网等，需优先下架所有代言人相关图片、视频及宣传内容。线下方面，门店的海报、户外广告、产品包装等实体物料，应在约定时间内撤换、拆除 或封存，无法物理销毁的需涂抹代言人形象。对于未使用的宣传品须销毁或撤除，避免流入二手市场引发侵权风险。但此次事件中，员工刻意拍摄裁剪王 一博头部物料等视频，引发粉丝不满。 据了解，2024年1月，库迪咖啡官宣王一博成为品 ...

Core Viewpoint - The integration of labor education, ideological education, and intangible cultural heritage (ICH) in vocational education creates a powerful educational synergy, enhancing students' practical skills and cultural awareness [1] Group 1: Labor Education Framework - The traditional approach to labor education in vocational schools often focuses on superficial tasks, leading to low student engagement. The institution has established a "Seven Ones" curriculum system centered on "ICH + Labor Education + Ideological Education" to address this issue [2] - The curriculum includes learning from a craftsman case, inviting an ICH inheritor to teach, completing ICH projects, conducting personal speeches, and organizing a work auction to enhance students' understanding of labor value [2][3] Group 2: Ideological Education Integration - The institution utilizes local red resources to create an immersive ideological education experience, moving beyond traditional classroom teaching to hands-on creative projects that incorporate red elements into bamboo weaving [4] - Students engage in both flat and three-dimensional creative processes, allowing them to understand the significance of red culture through practical application [4] Group 3: Community Engagement and Social Responsibility - The institution emphasizes grassroots practice by organizing community outreach activities that teach ICH and red culture to left-behind children, fostering a sense of social responsibility among students [5] - Students prepare materials and stories to effectively engage with children, enhancing both their teaching skills and emotional connections [5] Group 4: Competition and Practical Application - The institution promotes competition as a means to enhance education and creativity, guiding students to transform their projects into marketable products while collaborating with local bamboo material factories [6] - Students have consistently achieved top awards in provincial vocational skills competitions, demonstrating significant improvements in collaboration, expression, and problem-solving skills [6] Group 5: Future Prospects and Expansion - The institution plans to deepen labor education practices and extend ICH integration into primary and secondary schools, fostering a broader cultural appreciation [7] - Future initiatives include enhancing collaboration with enterprises and exploring the role of bamboo weaving in rural revitalization, contributing to local industry development [7]