本报记者 李凯旋 北京报道 好地块永远不缺买家。11月25日，北京备受关注的松榆里地块成交，多家房企在竞拍现场激烈争夺，在 百轮举牌之后，懋源地产脱颖而出，以50.24亿元的价格将松榆里地块纳入囊中，仅成交楼面价便已经 达到6.2万元/平米。业内预计，项目入市后，售价在10万元/平米至12万元/平米。 同一日，北京房山区的一宗地块则是底价成交。业内认为，这一成交情况反映出房企投资趋于理性，且 北京南北区域地块开发逻辑不同。 房企百轮举牌三环地块 《华夏时报》记者注意到，松榆里地块被热抢的另一个原因还有一个，或许是"不愁卖"。松榆里地块周 边主要是二手房，且多数为"老破小"。 张凯表示，松榆里区域二手房挂牌均价约5.2万元/平米，总价230万元左右房源占比超六成，房龄普遍 超过30年。目前，区域内有一个在售的新房项目，能建·东誉府，其近期成交均价约为10.6万元/平米。 由此可见，松榆里区域存在存量市场老化与改善需求释放空间不足这一结构性错配的问题。 "松榆里地块后续预计建造120平米至180平米的改善型户型，填补板块产品空白。结合区域行情，未来 售价预计在10万元/平米至12万元/平米这一区间。"张凯如此预估 ...

Core Viewpoint - The Beijing land market is experiencing a significant resurgence, highlighted by a competitive bidding process for a rare residential land parcel in Chaoyang District, which was won by Maoyuan for 5.024 billion yuan, reflecting a premium of 18.21% over the starting price [1][2]. Group 1: Bidding Process - The land parcel, covering approximately 28,900 square meters with a planned construction area of 80,800 square meters, had an initial bidding price of 4.25 billion yuan [3]. - Seven real estate companies participated in the bidding, which lasted for 2 hours and involved 166 rounds of competitive offers, showcasing strong market interest [2][3]. - The bidding saw intense competition primarily between Maoyuan and Zhongjian Jiuhua, with other companies like Jinsui and Yuexiu also joining later in the process [3]. Group 2: Location Advantages - The land is strategically located near Beijing University of Technology and is well-served by public transportation, being only about 100 meters from the North Gongda West Gate subway station [4]. - The surrounding area boasts multiple commercial complexes, including Chaoyang He Shenghui and Yansha Outlets, enhancing its appeal for diverse consumer needs [4]. - Quality medical and educational resources are available nearby, including top hospitals and schools, which further increase the attractiveness of the location [4]. Group 3: Market Implications - The successful bid is expected to push future project prices in the area to exceed 100,000 yuan per square meter, reflecting the high demand and limited supply in the Beijing CBD region [6][7]. - The current market shows a scarcity of new housing, with older second-hand properties dominating the landscape, indicating a structural mismatch between aging stock and improvement demand [7]. - The anticipated project will likely offer larger units (120-180 square meters) to meet the demand for improved housing options in the area, filling a significant market gap [7].