Core Viewpoint - The Beijing land market is experiencing a significant resurgence, highlighted by a competitive bidding process for a rare residential land parcel in Chaoyang District, which was won by Maoyuan for 5.024 billion yuan, reflecting a premium of 18.21% over the starting price [1][2]. Group 1: Bidding Process - The land parcel, covering approximately 28,900 square meters with a planned construction area of 80,800 square meters, had an initial bidding price of 4.25 billion yuan [3]. - Seven real estate companies participated in the bidding, which lasted for 2 hours and involved 166 rounds of competitive offers, showcasing strong market interest [2][3]. - The bidding saw intense competition primarily between Maoyuan and Zhongjian Jiuhua, with other companies like Jinsui and Yuexiu also joining later in the process [3]. Group 2: Location Advantages - The land is strategically located near Beijing University of Technology and is well-served by public transportation, being only about 100 meters from the North Gongda West Gate subway station [4]. - The surrounding area boasts multiple commercial complexes, including Chaoyang He Shenghui and Yansha Outlets, enhancing its appeal for diverse consumer needs [4]. - Quality medical and educational resources are available nearby, including top hospitals and schools, which further increase the attractiveness of the location [4]. Group 3: Market Implications - The successful bid is expected to push future project prices in the area to exceed 100,000 yuan per square meter, reflecting the high demand and limited supply in the Beijing CBD region [6][7]. - The current market shows a scarcity of new housing, with older second-hand properties dominating the landscape, indicating a structural mismatch between aging stock and improvement demand [7]. - The anticipated project will likely offer larger units (120-180 square meters) to meet the demand for improved housing options in the area, filling a significant market gap [7].

Core Viewpoint - The project Nengjian·Dongyufu is Beijing's first newly built residential project to implement full immediate sales, highlighting its strategic location and the advantages of selling existing properties [1][3][10]. Project Overview - Nengjian·Dongyufu has begun accepting appointments for viewings, requiring buyers to provide asset proof of 3 million to 5 million yuan [2][3]. - The project is located between the East Third Ring and East Fourth Ring, near two subway stations, and has access to quality educational and medical resources [3][4]. - The project consists of 98 units, with a price cap of 106,600 yuan per square meter, making it competitive in the current market [4]. Market Context - The project was acquired in December 2021 for 1.14 billion yuan, with a floor price of approximately 28,000 yuan per square meter, marking it as a pilot for full immediate sales in Beijing [3][4]. - The surrounding market shows no new homes for sale, with nearby second-hand properties priced between 93,000 and 120,000 yuan per square meter [3]. Design and Features - The project offers three-bedroom and four-bedroom units, with the largest unit measuring 160 square meters [4][6]. - The design includes a south-facing layout with a living room width of 4.55 meters, which is competitive compared to other new projects [6][8]. - The project has a total area of approximately 13,000 square meters, with a community garden of about 5,000 square meters [8][9]. Sales Strategy - The developer's strategy includes a verification process to ensure quality viewing experiences and to filter potential buyers based on financial capability [2][3]. - The immediate availability of the property is a significant selling point, allowing buyers to avoid the lengthy wait associated with pre-sale properties [10][11]. Future Trends - The trend towards immediate sales is expected to grow, particularly for projects in prime locations with strong developer backing [11]. - As buyer awareness of property quality and legal protections increases, immediate sales may become the mainstream method of property delivery in the next 5 to 10 years [11].

打磨四年，北京首个实现全现房销售的新盘能建·东誉府已经开门迎客。北京商报楼市频道《看盘记》 记者近日走访能建·东誉府了解到，目前该项目的实景样板间开始接受预约看房，看房门槛为提供300万 —500万元的资产证明。现房的所见即所得、绝佳的地理位置以及还算合格的层高硬件等是项目的绝对 加分项；较早设计产品的迭代，受限于地块大小导致的绿化面积有限以及智能化选配不足等，是项目有 待提升的方面。但由于项目本身体量不大，现房与区位两大优势加持下，又锁定"金九银十"入市，只要 开发商拿出足够的诚意，项目的开盘是可以期待的。 北京市规划和自然资源委员会的土地交易信息显示，能建·东誉府地块于2021年12月出让，由葛洲坝以 11.4亿元竞得，成交楼面价约2.8万元/平方米。 据当时的出让信息，该地块试点全现房销售，尽管在这之前成都、杭州也曾出现过全现房销售地块，但 北京是第一次。这也是项目拿地后四年才实现入市的原因。 北京商报记者在项目现场看到，目前楼体已经封顶，预计将于9月开盘、10月交付。 看房门槛：300万—500万元资产证明 作为北京首个实现全现房销售的新建商品住宅项目，能建·东誉府不仅采用预约带看的方式，而且在看 房 ...