北京土地市场迎来一场久违的高热"鏖战"。11月25日，位于东三环与东四环之间的朝阳区松榆里一宗稀 缺住宅用地，经过7家房企、长达2小时、共计166轮的激烈竞价，最终被懋源以50.24亿元的价格收入囊 中，成交溢价率高达18.21%。这场白热化的竞争不仅刷新了近期北京土地市场的竞价轮次纪录，更将 区域楼市的热度与未来房价预期推向新高。业内分析指出，该区域已连续两年无新增住宅用地供应，且 周边二手房市场以房龄超30年的"老破小"为主体，改善型需求被严重抑制。此次松榆里地块入市，市场 普遍预测，该项目未来售价或将突破10万元/平方米。 2小时持续竞价 出让文件显示，松榆里地块土地面积约2.89万平方米，规划建筑面积8.08万平方米，容积率2.8，用地性 质为二类城镇住宅用地，起拍价42.5亿元。 据北京商报记者不完全统计，目前北京CBD区域在售新房项目仅有能建·东誉府。该项目为北京首个全 现房销售项目，于2021年拿地、2025年入市，总户数仅98套，户型面积为102平方米、130平方米和160 平方米三种。 尽管能建·东誉府在户型设计和园林配套等方面与近年入市的"好房子"项目存在一定差距，但其成交均 价仍为开发商 ...

Core Viewpoint - The project Nengjian·Dongyufu is Beijing's first newly built residential project to implement full immediate sales, highlighting its strategic location and the advantages of selling existing properties [1][3][10]. Project Overview - Nengjian·Dongyufu has begun accepting appointments for viewings, requiring buyers to provide asset proof of 3 million to 5 million yuan [2][3]. - The project is located between the East Third Ring and East Fourth Ring, near two subway stations, and has access to quality educational and medical resources [3][4]. - The project consists of 98 units, with a price cap of 106,600 yuan per square meter, making it competitive in the current market [4]. Market Context - The project was acquired in December 2021 for 1.14 billion yuan, with a floor price of approximately 28,000 yuan per square meter, marking it as a pilot for full immediate sales in Beijing [3][4]. - The surrounding market shows no new homes for sale, with nearby second-hand properties priced between 93,000 and 120,000 yuan per square meter [3]. Design and Features - The project offers three-bedroom and four-bedroom units, with the largest unit measuring 160 square meters [4][6]. - The design includes a south-facing layout with a living room width of 4.55 meters, which is competitive compared to other new projects [6][8]. - The project has a total area of approximately 13,000 square meters, with a community garden of about 5,000 square meters [8][9]. Sales Strategy - The developer's strategy includes a verification process to ensure quality viewing experiences and to filter potential buyers based on financial capability [2][3]. - The immediate availability of the property is a significant selling point, allowing buyers to avoid the lengthy wait associated with pre-sale properties [10][11]. Future Trends - The trend towards immediate sales is expected to grow, particularly for projects in prime locations with strong developer backing [11]. - As buyer awareness of property quality and legal protections increases, immediate sales may become the mainstream method of property delivery in the next 5 to 10 years [11].

打磨四年，北京首个实现全现房销售的新盘能建·东誉府已经开门迎客。北京商报楼市频道《看盘记》 记者近日走访能建·东誉府了解到，目前该项目的实景样板间开始接受预约看房，看房门槛为提供300万 —500万元的资产证明。现房的所见即所得、绝佳的地理位置以及还算合格的层高硬件等是项目的绝对 加分项；较早设计产品的迭代，受限于地块大小导致的绿化面积有限以及智能化选配不足等，是项目有 待提升的方面。但由于项目本身体量不大，现房与区位两大优势加持下，又锁定"金九银十"入市，只要 开发商拿出足够的诚意，项目的开盘是可以期待的。 北京市规划和自然资源委员会的土地交易信息显示，能建·东誉府地块于2021年12月出让，由葛洲坝以 11.4亿元竞得，成交楼面价约2.8万元/平方米。 据当时的出让信息，该地块试点全现房销售，尽管在这之前成都、杭州也曾出现过全现房销售地块，但 北京是第一次。这也是项目拿地后四年才实现入市的原因。 北京商报记者在项目现场看到，目前楼体已经封顶，预计将于9月开盘、10月交付。 看房门槛：300万—500万元资产证明 作为北京首个实现全现房销售的新建商品住宅项目，能建·东誉府不仅采用预约带看的方式，而且在看 房 ...