Core Insights - The article discusses the rising popularity of century eggs (皮蛋) in the U.S. market, particularly through their introduction in Costco, highlighting a cultural breakthrough for Chinese traditional foods [14][22][29] Group 1: Market Dynamics - The competition among North American Chinese e-commerce platforms is intense, leading to quick consumer shifts when products are out of stock [2] - The introduction of century eggs in Costco has significantly increased their visibility and sales, with reports of them selling out quickly [12][21] - The marketing strategy behind the product's success involved social media influencers and targeted promotions, which helped elevate the product from niche to mainstream [16][33] Group 2: Cultural Impact - The entry of century eggs into mainstream American retail represents a shift from being a niche product to gaining cultural acceptance [29][40] - The article emphasizes the importance of storytelling and cultural representation in promoting traditional Chinese foods in foreign markets [34][35] - Century eggs have transitioned from being viewed as exotic or unappealing to becoming a trendy food item, showcasing the evolving perception of Chinese cuisine in the U.S. [20][33] Group 3: Challenges and Opportunities - Despite the success, there are challenges in maintaining the product's presence in the market, including the need for consistent quality and consumer education [39][40] - The article suggests that for traditional Chinese foods to achieve lasting success in the U.S., they must integrate into everyday American dining habits [41][42] - The potential for other Chinese foods to follow a similar path to mainstream acceptance is noted, but it requires strategic planning and execution [40][42]

Core Viewpoint - The article discusses the unexpected success of "Xuri Egg Products" in selling its preserved duck eggs (century eggs) at Costco in the United States, highlighting the strategic planning and execution behind this achievement [4][9][30]. Group 1: Market Entry and Strategy - "Xuri Egg Products" successfully sold out its preserved duck egg gift boxes at Costco within three days, indicating a strong demand and effective market entry strategy [4][10][19]. - The company had over 30 years of experience in international markets and had been in the U.S. market for over a decade, primarily targeting Chinese consumers through Chinese supermarkets before entering mainstream channels [7][28]. - The entry into Costco is seen as a critical step for "Xuri Egg Products" to reach a broader audience beyond the Chinese community, aiming to penetrate the mainstream market [26][30]. Group 2: Product Positioning and Consumer Engagement - The choice of preserved duck eggs, a product with a controversial flavor profile, was intentional as it possesses strong social sharing attributes, making it more likely to generate buzz [23][30]. - The product's unique selling proposition included a longer fermentation process of 120 days, which reduced the ammonia taste and enhanced flavor, appealing to both Chinese and local consumers [55][56]. - The company leveraged social media platforms like Xiaohongshu and TikTok to engage consumers, resulting in a significant increase in discussions and interest around the product [16][19]. Group 3: Challenges and Compliance - Entering Costco required "Xuri Egg Products" to navigate a rigorous compliance process, including obtaining various certifications such as NSF and SQF, which took considerable time and resources [41][44]. - The company faced challenges in adapting its product to meet local tastes and regulatory standards, necessitating adjustments in production and marketing strategies [46][47]. Group 4: Local Partnerships and Market Understanding - Collaborating with local partners was emphasized as crucial for navigating the complexities of the U.S. market, allowing "Xuri Egg Products" to effectively address regulatory and logistical challenges [57][58]. - The company recognized the importance of understanding local consumer behavior and preferences, which informed their approach to product development and marketing [58][59].