（央视财经《经济信息联播》）人民币对美元汇率持续走高，对出口企业的汇兑收益造成影响。记者今 天（24日）走访了解到，不少出口企业正积极应对，一方面加快结汇，以应对汇率短期波动；另一方面 采取优化结算方式等措施来降低影响。 除了及时结汇，不少企业也通过跨境人民币结算、提升自身核心竞争力等方式，增强自身在汇率波动中 的韧性。 江苏南通的一家蛋业企业，目前向欧洲市场出口蛋黄粉产品。在企业的生产车间里一片忙碌景象，负责 人介绍，这批货物都是出口欧洲，四季度以来已经陆续出口各类蛋粉近100吨，期间收美元外汇约70 万，今天下午还完成了一笔结汇。 江苏南通某蛋业有限公司董事长 王文根：企业现在收到每笔外汇后都及时结汇。今天刚到了一笔外 汇，也是实时结算。总的来说，影响已经达到一个点左右，及时结汇有效减少了损失。 浙江海宁某外贸企业负责人 梁奕一：跨境人民币、美元、欧元三者相结合的。对于美元的汇率风险来 讲，我们主要是通过预判，做一些汇率锁定。 江苏南通某蛋业有限公司董事长 王文根：我们在优化贸易结算方式，同时调整经营策略、提升企业核 心竞争力。通过技术升级、品牌建设或产品多元化，减少对价格竞争的依赖，增强在汇率波动中的韧 ...

上 市 公 司 公 司 研 究 / 公 司 深 度 农林牧渔 2025 年 12 月 19 日 欧福蛋业 (920371) ——开创并引领中国蛋品加工业，有望继续领跑行业成长 报告原因：首次覆盖 买入（首次评级） | 市场数据： 2025 年 12 月 18 日 | | | --- | --- | | 收盘价（元） | 10.92 | | 一年内最高/最低（元） | 18.40/6.50 | | 市净率 | 3.8 | | 股息率%（分红/股价） | 0.92 | | 流通 A 股市值（百万元） | 2,114 | | 上证指数/深证成指 3,876.37/13,053.97 | | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 09 月 30 日 | | --- | --- | | 每股净资产（元） | 2.91 | | 资产负债率% | 19.51 | | 总股本/流通 A 股（百万） | 205/194 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： -100% 0% 100% 200% 12-18 01-18 02-18 03- ...

Core Insights - Keeway held its first "Morbidelli Days" global dealer conference in Ziyang, attracting over 500 dealers and partners from more than 40 countries, marking the official production launch of the Morbidelli brand in Ziyang [2][3] - Ziyang is actively expanding its international connections and promoting foreign investment and trade, aiming for stable growth in these areas [2][4] Group 1: Investment and Production - The Morbidelli brand, acquired by Keeway in April 2022, has established its global manufacturing base in Ziyang [2] - Ziyang's Keeway Southwest production base features modern and automated production facilities, impressing international dealers [3] - The Ziyang-based Oufei Egg Industry is conducting trial runs in its smart workshop, equipped to process 120,000 eggs per hour, meeting both Chinese and EU standards [3] Group 2: International Cooperation - Ziyang is fostering international cooperation through various initiatives, including hosting delegations from Costa Rica and Vietnam to explore collaborative opportunities [3][4] - The city has adopted a "trade fair as a medium + enterprises as a bridge" approach to deepen economic ties with countries involved in the Belt and Road Initiative [4] - Ziyang's foreign direct investment has ranked second in the province for two consecutive years, with a projected import-export total of over 6 billion yuan in 2024, reflecting a 21.4% year-on-year growth [4]

Core Insights - The article discusses the rising popularity of century eggs (皮蛋) in the U.S. market, particularly through their introduction in Costco, highlighting a cultural breakthrough for Chinese traditional foods [14][22][29] Group 1: Market Dynamics - The competition among North American Chinese e-commerce platforms is intense, leading to quick consumer shifts when products are out of stock [2] - The introduction of century eggs in Costco has significantly increased their visibility and sales, with reports of them selling out quickly [12][21] - The marketing strategy behind the product's success involved social media influencers and targeted promotions, which helped elevate the product from niche to mainstream [16][33] Group 2: Cultural Impact - The entry of century eggs into mainstream American retail represents a shift from being a niche product to gaining cultural acceptance [29][40] - The article emphasizes the importance of storytelling and cultural representation in promoting traditional Chinese foods in foreign markets [34][35] - Century eggs have transitioned from being viewed as exotic or unappealing to becoming a trendy food item, showcasing the evolving perception of Chinese cuisine in the U.S. [20][33] Group 3: Challenges and Opportunities - Despite the success, there are challenges in maintaining the product's presence in the market, including the need for consistent quality and consumer education [39][40] - The article suggests that for traditional Chinese foods to achieve lasting success in the U.S., they must integrate into everyday American dining habits [41][42] - The potential for other Chinese foods to follow a similar path to mainstream acceptance is noted, but it requires strategic planning and execution [40][42]

Core Viewpoint - The article discusses the unexpected success of "Xuri Egg Products" in selling its preserved duck eggs (century eggs) at Costco in the United States, highlighting the strategic planning and execution behind this achievement [4][9][30]. Group 1: Market Entry and Strategy - "Xuri Egg Products" successfully sold out its preserved duck egg gift boxes at Costco within three days, indicating a strong demand and effective market entry strategy [4][10][19]. - The company had over 30 years of experience in international markets and had been in the U.S. market for over a decade, primarily targeting Chinese consumers through Chinese supermarkets before entering mainstream channels [7][28]. - The entry into Costco is seen as a critical step for "Xuri Egg Products" to reach a broader audience beyond the Chinese community, aiming to penetrate the mainstream market [26][30]. Group 2: Product Positioning and Consumer Engagement - The choice of preserved duck eggs, a product with a controversial flavor profile, was intentional as it possesses strong social sharing attributes, making it more likely to generate buzz [23][30]. - The product's unique selling proposition included a longer fermentation process of 120 days, which reduced the ammonia taste and enhanced flavor, appealing to both Chinese and local consumers [55][56]. - The company leveraged social media platforms like Xiaohongshu and TikTok to engage consumers, resulting in a significant increase in discussions and interest around the product [16][19]. Group 3: Challenges and Compliance - Entering Costco required "Xuri Egg Products" to navigate a rigorous compliance process, including obtaining various certifications such as NSF and SQF, which took considerable time and resources [41][44]. - The company faced challenges in adapting its product to meet local tastes and regulatory standards, necessitating adjustments in production and marketing strategies [46][47]. Group 4: Local Partnerships and Market Understanding - Collaborating with local partners was emphasized as crucial for navigating the complexities of the U.S. market, allowing "Xuri Egg Products" to effectively address regulatory and logistical challenges [57][58]. - The company recognized the importance of understanding local consumer behavior and preferences, which informed their approach to product development and marketing [58][59].

Group 1 - The total investment of 13 billion yuan in the Youde Zhongda Health Industry Park project focuses on "industry-based, innovation-led, brand aggregation, and open cooperation," aiming to attract leading enterprises in the health sector and support projects to develop a comprehensive health industry ecosystem [1] - The pet economy specialized park in Shaoling District, Luohe City, has nurtured 7 large-scale enterprises and signed 17 pet economy projects, with an expected output value of 1.5 billion yuan in 2024, indicating the initial establishment of a full-chain ecosystem in the pet economy [1] - The Lituo ultra-high pressure fluid innovation project is a key manufacturing industry chain project that leverages advantages in polymer materials and ultra-high pressure hose products, promoting the development of the industry chain towards "manufacturing + services" and "products + services" [1] Group 2 - As of the end of May, Luohe City has completed an investment of 39.36 billion yuan in 131 "Three 500 billion" projects, accounting for 50.41% of the annual investment plan, covering various industries such as food processing, new materials, and equipment manufacturing [2] - The Zhengda (Luohe) Super Food Factory, with a total investment of 2 billion yuan, is the first deep processing project for egg products by Charoen Pokphand Group in China, aiming to enhance cooperation and expand project outcomes in the food industry [4] - The "Three 500 billion" projects play a demonstrative and leading role in the city's project construction, with new industrial projects like the Weilong Phase III green health food industrial base and the Shuanghui Third Industrial Park quickly starting and producing new economic growth points [5] Group 3 - The Jin Hai 100 billion yuan fluorosilicon new materials project is a landmark project under the "Three 500 billion" initiative, with the first phase expected to enter trial production in December this year [5][6] - Luohe City has established a "top-level design + special class promotion + close service" mechanism to ensure the operability and implementation of the "Three 500 billion" projects, holding 116 weekly meetings to address and resolve project issues [6] - The city aims to enhance modern food industry clusters, cultivate new materials industry clusters, and optimize advanced manufacturing industry clusters to support high-quality development through significant project construction [6]

Core Viewpoint - Fuzhou City is leveraging digital transformation to enhance its economic development, focusing on digital industrialization, industrial digitization, and smart governance, contributing to the "Digital China" initiative [1] Digital Economy Development - Fuzhou City has seen significant advancements in its digital economy, exemplified by the successful export of the "Mujilang 6" poultry farming robot to Malaysia, marking a milestone for China's AI industry [2][3] - The city hosts key agricultural enterprises like Guangyang Egg Industry and Xingyuan Agriculture, which are embracing digitalization to maintain competitive advantages in the market [1][3] Innovation and Technology - Fuzhou is implementing an innovation-driven development strategy, focusing on AI and robotics to transform traditional industries into smart and high-end sectors [3][4] - The city has established a strong industrial internet application framework, with 17 companies recognized as provincial benchmarks and 278 companies achieving integration of informatization and industrialization [4] Talent and Human Resources - Fuzhou is investing in talent development through the establishment of a human resources service industrial park and various innovation support policies, allocating nearly 100 million yuan annually for R&D funding [7] - The city is fostering an innovative ecosystem by leveraging its industrial clusters in electronics, new materials, and food processing to incubate digital transformation projects [7] Digital Government Initiatives - Fuzhou is enhancing its governance through digital platforms like the "Rong e-governance" system and VR service guides, improving administrative efficiency and citizen engagement [10] - The city is integrating digital technologies into public services, enhancing the quality of life for residents through smart community management and real-time monitoring systems [8][9] Social Impact of Digitalization - Digital technologies are transforming public services in Fuzhou, making healthcare, education, and consumer services more accessible and efficient [10][11] - The city has introduced smart parks and increased public parking spaces, demonstrating the tangible benefits of digital initiatives in everyday life [11]