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中国“土味”零食,靠邪修馋哭老外
3 6 Ke· 2025-09-28 10:29
世界的悲欢从不相通,商业世界亦是如此。 最近,有媒体透露,娃哈哈明年将改名娃小宗,有人大赞宗馥莉有魄力,也有粉丝直呼"童年回忆消失","听起来像山寨的"。 与此同时,曾被群嘲是"屌丝饮料"的冰红茶却成了名媛新宠。最近,在韩国的明星圈里,正在上演"女神爱上屌丝饮料"的戏码,有30多个韩国女艺人成了 冰红茶的野生代言人。 除了冰红茶,还有一堆 "土味" 国产零食在国外爆火。 韩国年轻人不顾身材,把酸辣粉和魔芋爽买断货;在泰国、越南和马来西亚,中国的瓜子、雪饼和辣条成了年轻人的社交货币;在欧美国家,沙琪玛和香 飘飘也成了送礼爆款…… 当大家都被新能源电车、无人机出海吸引时,中国零食在海外闷声赚大钱。 盐津铺子去年在海外赚了5.16亿,同比增长7.7%;旺旺在海外的收入,占总营收的20%;洽洽、盼盼、甘源等零食品牌,在海外也都年入过亿。 没高科技不搞花活在国内还被嫌弃的土味零食,为何能征服老外? 点击这里边听边看 中国土味零食,被老外捧成奢侈品 中国零食在外国第一次出圈,是大家发现,辣条在海外竟是奢侈品。 5包65克的卫龙辣条,在美国能卖到16.99美元,每包合24.6元人民币,比国内贵了数十倍。 这么高的价格老外对 ...
出海暴赚10倍:中国皮蛋,为何上演大反转?
Hu Xiu· 2025-09-24 07:41
从"万人嫌"到"断货王",谁能想到,小小一颗皮蛋竟因"供不应求"火上了热搜。 在美国的Costco门店,皮蛋刚上架就被一抢而空,一盒20枚装的皮蛋,即便因贸易战价格从13.99美元 涨至17.59美元,也没挡住老外们对美食的热情,短短3天就售空了原本可维持3个月的库存,迫于"压 力",超市甚至不得不"论个"限购。 不光是线下超市,线上更热闹。YouTube、TikTok的博主们摇身一变为皮蛋"测评官",各类新鲜创意层 出不穷——"皮蛋牛油果沙拉""墨西哥辣酱皮蛋""皮蛋豆腐塔帕斯",把皮蛋玩出了上百种新花样,最后 还不忘"现学现卖"地点赞:"中国皮蛋,创意无限!" 曾几何时,皮蛋的海外形象堪称灾难现场。在全球美食格局中,中国皮蛋一度背负着"最恶心食物"的差 评,被冠以"魔鬼蛋"之名,出口历程布满荆棘。强如贝爷,首次吃皮蛋时,也露出了难以下咽的表情, 让一众网友感叹"食物链顶端的男人"也有吃不下去的东西。 一、小小皮蛋内有乾坤,却在海外恶评不断 作为中国传统蛋制品的代表之一,皮蛋有着深厚的历史底蕴。 关于皮蛋的起源,有个流传甚广的传说:大约600年前的明代,在湖南益阳,一户人家偶然发现鸭蛋在 石灰和茶叶的混合物 ...
让农业尽显科技范儿
Jing Ji Ri Bao· 2025-09-07 01:17
Core Insights - The article highlights the entrepreneurial journey of Han Chun, the chairman of Jiangxi Gexi Zhengtai Poultry Development Co., Ltd, who has successfully transformed the local poultry industry through innovation and community engagement [1][7]. Group 1: Entrepreneurial Journey - Han Chun started his career with humble beginnings, working in a printing factory before returning to his hometown to start a small supermarket and later venturing into poultry farming [2]. - In 2005, he began raising chickens, initially experimenting with different types to determine which was the most profitable, ultimately focusing on egg production [2][3]. - Despite facing significant setbacks, including a devastating collapse of his chicken coop and the impact of avian influenza, Han persevered and eventually gained a strong customer base due to the quality of his eggs [3][4]. Group 2: Technological Innovation - Han Chun invested in advanced foreign chicken-raising equipment to increase production capacity, although initial challenges arose due to environmental differences [4][5]. - After months of adjustments, he successfully adapted the equipment to local conditions, emphasizing the importance of technology in modern agriculture [5][6]. - The company has implemented a smart farming system, allowing for better management of larger flocks and significantly reducing labor costs [6]. Group 3: Community Engagement and Social Responsibility - Han Chun believes in the principle that collective prosperity is essential, leading to the establishment of a support mechanism for local farmers, which has helped many families increase their income [7][8]. - The company has expanded its cooperative model, resulting in over 530 households benefiting from increased earnings through collaborative farming efforts [7]. - Han Chun also actively participates in social initiatives, such as the "Sunshine Assistance Program," which supports local children and emphasizes the importance of corporate social responsibility [8]. Group 4: Future Aspirations - The company is planning to upgrade its facilities into an "Ecological Circular Agriculture Demonstration Park," integrating smart farming, organic planting, and educational experiences [9]. - The focus is on enhancing agricultural efficiency, revitalizing rural areas, and increasing farmers' incomes, reflecting Han Chun's commitment to sustainable development [9].
让农业尽显科技范儿 ——记江西省葛溪正太禽业开发有限责任公司董事长韩纯
Jing Ji Ri Bao· 2025-09-06 22:11
Core Viewpoint - The article highlights the entrepreneurial journey of Han Chun, the chairman of Jiangxi Gexi Zhengtai Poultry Development Co., Ltd., who has successfully transformed a small-scale poultry operation into a modern agricultural enterprise while promoting local economic development and community welfare [1][7]. Group 1: Entrepreneurial Journey - Han Chun started his career with humble beginnings, working in a printing factory before returning to his hometown to start a small supermarket and later venturing into poultry farming [2]. - In 2005, he began raising chickens, initially experimenting with different types to determine which was most profitable, ultimately focusing on egg production [2][3]. - Despite facing significant setbacks, including a devastating building collapse and the impact of avian influenza, Han Chun persevered and adapted his business model to survive [2][3]. Group 2: Innovation and Technology - Han Chun emphasizes the importance of technology in modern agriculture, believing it enhances efficiency and productivity [5]. - He invested in advanced poultry farming equipment from abroad, overcoming initial challenges related to local environmental conditions through persistent adaptation and learning [4][5]. - The company has implemented a smart farming system that significantly increases operational efficiency, allowing one worker to manage 12.5 times more chickens than before [6]. Group 3: Community Development - The company has grown from a small workshop to a leading agricultural enterprise with 137 employees and an annual output of over 10,000 tons of eggs, generating more than 100 million yuan in revenue [7]. - Han Chun has established a support mechanism for local farmers, helping them improve their livelihoods through shared resources and training [7]. - The cooperative model has successfully increased the income of over 530 local households by an average of nearly 20,000 yuan per year [7]. Group 4: Social Responsibility - Han Chun actively engages in social responsibility initiatives, including educational support for underprivileged children and community development projects [8]. - The company is also exploring rural tourism opportunities, enhancing local economic activity and attracting youth back to the area [9]. - Future plans include developing an ecological circular agriculture demonstration park that integrates smart farming, organic planting, and educational experiences [9].
1400万签约!黔东南州山珍亮相大湾区,共绘佛黔协作“甜蜜画卷”
Nan Fang Nong Cun Bao· 2025-08-22 00:36
Core Points - The event in Foshan showcased over 100 high-quality products from Qiandongnan, including blueberries and passion fruits, attracting significant interest from buyers in the Guangdong-Hong Kong-Macao Greater Bay Area [2][3][4] - The total sales amount from the event reached 14 million yuan, with 20 companies signing production and sales cooperation agreements [48][81] - The event emphasized the ecological and organic value of Qiandongnan's agricultural products, which are seen as a bridge for cooperation between Foshan and Qiandongnan [18][23][25] Group 1: Event Overview - The event was organized by various local government bodies and aimed to promote Qiandongnan's agricultural products in the Greater Bay Area [9][10][12] - It featured a combination of industry promotion, production and sales agreements, and co-branding initiatives to enhance the market presence of Qiandongnan products [4][5][40] - Over 150 participants attended, including government officials, industry representatives, and influencers [12][19][20] Group 2: Product Highlights - Blueberries and passion fruits were highlighted as key products, benefiting from Qiandongnan's unique ecological environment [17][21][22] - Qiandongnan has received numerous certifications for its agricultural products, including 56 green food certifications and 111 organic food certifications [21][22] - The event included a co-branded drink launch featuring passion fruit, showcasing the region's agricultural and cultural strengths [85][91] Group 3: Market Impact - The event facilitated direct connections between Qiandongnan producers and Greater Bay Area buyers, enhancing the sales potential of local products [38][65][72] - The cooperation between Foshan and Qiandongnan is seen as a vital support for introducing Qiandongnan's agricultural products into the Greater Bay Area market [25][40][42] - The event also served as a platform for exploring new business models, such as "agriculture + culture" and "processing + e-commerce" [45][46]
江西省新余高新区市场监督管理局“你点我检”端午节专项食品抽检结果信息通告(2025年第10期)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-07 07:59
Summary of Key Points Core Viewpoint - The New Yu High-tech Zone Market Supervision Administration announced the results of a special food safety inspection for the Dragon Boat Festival, indicating that all 11 batches of samples tested were qualified, reflecting a positive food safety status in the region [1]. Group 1: Inspection Results - A total of 11 batches from 9 categories were sampled, with all batches passing the inspection [1]. - The inspection covered various food products, including tofu, potatoes, preserved eggs, pork, noodles, refined edible salt, soybean oil, yogurt, and pickled vegetables [1][2]. Group 2: Sample Details - The inspected products included: - Tofu from Jiangxi Shun Gui Hong Food Co., Ltd. - Potatoes and preserved eggs from New Yu Autumn Senior Care Co., Ltd. - Pork and noodles also from New Yu Autumn Senior Care Co., Ltd. - Refined edible salt from Zhongyan Xingan Salt Chemical Co., Ltd. - Soybean oil from COFCO Oil & Grain Industry [1][2]. - The inspection was part of the "You Point, I Check" initiative, aimed at enhancing food safety monitoring [1].
一颗“最恶心食物”的Costco逆袭:皮蛋何以在美成爆款
Hu Xiu· 2025-07-04 11:10
Core Insights - The article discusses the rising popularity of century eggs (皮蛋) in the U.S. market, particularly through their introduction in Costco, highlighting a cultural breakthrough for Chinese traditional foods [14][22][29] Group 1: Market Dynamics - The competition among North American Chinese e-commerce platforms is intense, leading to quick consumer shifts when products are out of stock [2] - The introduction of century eggs in Costco has significantly increased their visibility and sales, with reports of them selling out quickly [12][21] - The marketing strategy behind the product's success involved social media influencers and targeted promotions, which helped elevate the product from niche to mainstream [16][33] Group 2: Cultural Impact - The entry of century eggs into mainstream American retail represents a shift from being a niche product to gaining cultural acceptance [29][40] - The article emphasizes the importance of storytelling and cultural representation in promoting traditional Chinese foods in foreign markets [34][35] - Century eggs have transitioned from being viewed as exotic or unappealing to becoming a trendy food item, showcasing the evolving perception of Chinese cuisine in the U.S. [20][33] Group 3: Challenges and Opportunities - Despite the success, there are challenges in maintaining the product's presence in the market, including the need for consistent quality and consumer education [39][40] - The article suggests that for traditional Chinese foods to achieve lasting success in the U.S., they must integrate into everyday American dining habits [41][42] - The potential for other Chinese foods to follow a similar path to mainstream acceptance is noted, but it requires strategic planning and execution [40][42]
四川省自贡市市场监督管理局关于端午节令食品安全监督抽检情况的通告(2025年第3号)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-06-04 07:44
Group 1 - The self-regulatory body in Zigong City conducted food safety inspections for traditional foods during the Dragon Boat Festival, ensuring that all tested products were compliant with safety standards [2] - A total of 27 batches of food samples were collected, including rice dumplings, preserved eggs, meat products, vegetable products, and bean products, all of which passed the safety tests [2] - The announcement was made on May 29, 2025, highlighting the importance of food safety during festive periods [2] Group 2 - The inspection results included various products from different companies, such as red date rice dumplings and preserved eggs, with specific details on production dates and batch numbers provided [3] - Notable companies involved in the inspection included Fu Shun County Bai Jia Le Bakery and Chengdu Wu Fang Zhai Food Co., with multiple products listed as compliant [3] - The report emphasizes the commitment of local businesses to maintain food safety standards, particularly during high-consumption periods like the Dragon Boat Festival [3]
从华人超市突围战到Costco货架争夺,中国食品饮料品牌出海有多难?
FBIF食品饮料创新· 2025-05-15 00:26
Core Insights - The article highlights the emerging trend of Chinese food and beverage brands becoming key players in global markets, following the success of gaming and short videos in international expansion [1][6][20]. Group 1: Industry Trends - Chinese food and beverage companies are increasingly entering global markets, with brands like Costco in New York and Whole Foods in London showcasing Chinese products alongside local offerings [1][3]. - The trend of Chinese tea beverage brands expanding internationally is notable, with brands like Heytea and Mixue Ice City rapidly increasing their overseas store counts [3][10]. - The overall export value of Chinese food exceeded $80 billion in 2023, but penetration in mainstream Western supermarkets remains low, with less than 3% market share [6][20]. Group 2: Brand Strategies - Brands like Fly By Jing have successfully adapted their products to local tastes while maintaining their Chinese roots, such as creating versatile sauces that appeal to Western consumers [8][9]. - Companies are shifting from targeting only the Chinese diaspora to appealing to mainstream consumers, as seen with brands like Wanglaoji rebranding for international markets [9][10]. - The marketing strategies of these brands leverage social media and cultural curiosity to break down barriers, transforming traditional Chinese foods into trendy items [17][18]. Group 3: Supply Chain and Market Entry - Companies are focusing on building robust supply chains and partnerships to facilitate entry into foreign markets, as exemplified by Dingdong Maicai's collaboration with local retailers [25][29]. - The article emphasizes the importance of compliance with local regulations and consumer preferences, which are critical for successful market penetration [30][32]. - The shift towards a more systematic approach in exporting food products is evident, with brands aiming for long-term sustainability rather than short-term gains [25][30].