以下文章来源于沥金 ，作者沥金 沥金 . 数据驱动的消费创投智库，用深度内容和前沿洞察，助力企业成长，全网有近百万粉丝。 在货架上沉寂多年，松饼粉终于要翻红了？ 最近一款加点滋味的"捏捏装"松饼粉在抖音爆火，半年销量突破500万包，拿下抖音该品类TOP1。 除此以外，小鹿蓝蓝、花田熊、宝宝馋了等品牌也推出了类似的产品，在社交平台上拥有不小的声量。 松饼粉不是什么新鲜品类，早在1889年，就被美国R.T. Davis Milling Company首创，后被日本森永引进，金龙 鱼、安琪酵母等品牌也都推出过相关产品。 它的用法也很简单，算好比例用量，加上鸡蛋牛奶搅匀，就能下锅摊出松饼。 加点滋味松饼 来源：网络 瞄准精致妈妈 渗透小家庭 但因为消费习惯问题，国内相关产品的消费量人均仅相当于欧美国家的10%，所以这个品类在国内反响多少都 有些平淡。 但是最近这一轮翻红，有两个特点值得关注。 一是抓住国内消费者怕麻烦的心理，改进包装形态，采用了小包装定量的"捏捏装"，简化了使用步骤；二是 找到了更精准的人群，切入母婴人群和亲子场景。 从这个角度来讲，在松饼粉的核心配方和用法没变的前提下， 以加点滋味为代表的这一系列产 ...

Summary of the Conference Call for 日辰股份 Company Overview - **Company**: 日辰股份 - **Industry**: Food Processing and Seasoning Key Points and Arguments Financial Performance - **Q1 Revenue Growth**: Approximately 10.5% increase in revenue year-on-year, with net profit rising by 36% [2][4] - **Q2 Performance**: Decline in chain restaurant clients; however, the newly acquired 嘉兴艾贝邦 is expected to contribute approximately 50 million yuan in revenue for the year, positively impacting overall performance [2][7] - **Half-Year Outlook**: Anticipated to maintain double-digit growth in the first half, with potential improvement in the second half due to new product launches [2][5] Market Dynamics - **Chain Restaurant Sector**: The decline in the second quarter is attributed to a market downturn rather than loss of market share; demand from small and medium clients is weak, while large clients remain stable [6][8] - **Customer Base**: Focus on large clients such as 百胜, 沙普, and 三木 for revenue growth in the second half, particularly through new product launches in the autumn [9] Product and Capacity Insights - **Product Performance**: Shrimp cracker products have shown significant growth, although their low profit margin limits net profit contribution [10] - **Membership Store System**: The brand customization segment has performed exceptionally well, with revenue expected to exceed 80 million yuan by year-end [11] - **Production Capacity**: 青岛工厂 is nearing full capacity, while 嘉兴工厂 is expected to commence production between October and December, enhancing efficiency and order management [14] Strategic Initiatives - **Stock Incentive Plan**: A new stock incentive plan targets mid-to-senior management, with performance metrics set for a compound annual growth rate of 20% [3] - **C-end Strategy**: The company is adopting a contraction strategy in the C-end market, avoiding large-scale investments in distributors or offline supermarkets due to poor returns [24] - **Expansion Plans**: Plans to expand the 爱必诺 production line to reduce dependency on 百胜, which currently accounts for over 80% of its revenue [22] Challenges and Risks - **Market Environment**: The overall market remains cautious, with pressure from customer price negotiations impacting profit margins, which are expected to stabilize between 38% and 39% [18] - **Future Growth**: If the restaurant sector does not recover in the next three years, the company aims to achieve growth through new client acquisition and enhancing existing client contributions [29] Additional Insights - **Traditional Supermarket Channels**: Limited engagement in traditional supermarkets, with lower profit margins compared to overall business [12] - **Product Development**: Ongoing product development efforts with a focus on market feedback to align with consumer preferences [26][27] This summary encapsulates the essential insights from the conference call, highlighting the company's financial performance, market dynamics, strategic initiatives, and potential challenges.