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冰雪旅游迎政策催化 “冷资源”正加速转变为“热经济”(附概念股)
Zhi Tong Cai Jing· 2025-12-11 23:57
近期,各地"十五五"规划建议陆续出炉。黑龙江省的"十五五"规划建议提出,加快发展冰雪经济,推动 冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展,壮大冰雪经济千亿级产业集群;推进冰雪运 动场馆和冰雪体育专业学校建设,培育高水平冰雪人才队伍,发展群众冰雪运动、冰雪赛事。丰富冰雪 文化创意产品供给;发展高端冰雪装备和寒地测试、寒地服装及寒地用品等产业等一系列政策举措。 此外,还有多个北方省份在"十五五"规划建议中提及冰雪经济。例如,吉林省提出,大力发展冰雪经 济,加快推进"冰雪丝路"创新先导区建设,不断提升冰雪旅游品质,打造世界级冰雪品牌和冰雪旅游胜 地;内蒙古自治区提出,发展冰雪产业,壮大冰雪经济;北京市提出,发展冰雪经济,放大新型消费带 动效应。 《中国冰雪产业发展研究报告(2025)》显示,我国冰雪产业规模从2015年的2700亿元人民币增加到2024 年的9800亿元,预计2025年将突破万亿元大关,达到10053亿元。从冰雪消费趋势上看,2024年-2025年 冰雪季,居民参与冰雪运动及带动消费规模超1875亿元,同比增长超25%;全国滑雪场消费金额达 786.13亿元,滑雪场周边两公里消费金额增长2 ...
港股概念追踪 | 冰雪旅游迎政策催化 “冷资源”正加速转变为“热经济”(附概念股)
智通财经网· 2025-12-11 23:36
近期,各地"十五五"规划建议陆续出炉。黑龙江省的"十五五"规划建议提出,加快发展冰雪经济,推动 冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展,壮大冰雪经济千亿级产业集群;推进冰雪运 动场馆和冰雪体育专业学校建设,培育高水平冰雪人才队伍,发展群众冰雪运动、冰雪赛事。丰富冰雪 文化创意产品供给;发展高端冰雪装备和寒地测试、寒地服装及寒地用品等产业等一系列政策举措。 此外,还有多个北方省份在"十五五"规划建议中提及冰雪经济。例如,吉林省提出,大力发展冰雪经 济,加快推进"冰雪丝路"创新先导区建设,不断提升冰雪旅游品质,打造世界级冰雪品牌和冰雪旅游胜 地;内蒙古自治区提出,发展冰雪产业,壮大冰雪经济;北京市提出,发展冰雪经济,放大新型消费带 动效应。 智通财经APP获悉,12月11日,《辽宁省冰雪旅游高质量发展三年行动计划(2025—2027年)》公开征求 意见,其中提出,培育省级以上滑雪旅游度假地10个,打造冰雪旅游精品线路10条以上,冰雪旅游综合 消费带动效应显著增强,辽宁冰雪品牌影响力全面提升。力争到2027年,全省冰雪旅游年接待人次突破 2.6亿,年综合收入达到2500亿元以上。 据悉,冰雪经济已成为我 ...
波司登亮相中国品牌日晚会 以AI美学书写未来时尚新篇章
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-13 08:52
Core Viewpoint - Bosideng showcased its digital transformation in the fashion industry through an innovative AI fashion show at the 2025 China Brand Night, highlighting the integration of technology and fashion [1][2]. Group 1: Digital Transformation and AI Integration - Bosideng's AI model "BSD.AI Aesthetic Brain" demonstrated the complete process of creating a down jacket, from demand generation to design and rendering [2]. - The company has established a comprehensive clothing database by integrating decades of design and user research data with global fashion trends [5]. - The introduction of AI technology has significantly improved design efficiency, reducing sample development time from 100 days to 27 days [5]. Group 2: Product Innovation and Market Response - Bosideng launched various product lines, including the Summit Series and Extreme Cold Series, to meet diverse consumer needs while enhancing product value through technology [5]. - The Extreme Cold Down Jacket features a groundbreaking dynamic cold protection technology, achieving a milestone in the field of scientific research equipment [5]. Group 3: Sustainability and ESG Strategy - Bosideng is accelerating its green and low-carbon transformation, aiming for net-zero emissions in operational aspects by 2038 [6]. - The company has developed an intelligent manufacturing system, GiMS, utilizing digital technologies to enhance production efficiency and reduce carbon footprints [6]. - Bosideng's national-level intelligent manufacturing demonstration factory has achieved 100% coverage of energy consumption monitoring systems, continuously optimizing key performance indicators [6].
品牌时尚科技新高度 丨 波司登闪耀2025世界品牌莫干山大会
Zhong Guo Zhi Liang Xin Wen Wang· 2025-05-12 05:09
Core Points - The 2025 World Brand Moganshan Conference opened on May 10, focusing on the theme "Brands Make the World a Better Place" [1] - Bosideng Group was recognized in the Xinhua News Agency's brand project, marking significant progress in brand building and global communication [3][5] - Bosideng's brand value reached 107.582 billion yuan, ranking among the world's top 500 brands and consistently appearing in the top 50 most valuable apparel brands globally [7] Group 1: Brand Development and Innovation - Bosideng has consistently implemented a brand development strategy, enhancing its brand through continuous shaping, cultivation, and innovation [7] - The company integrates traditional craftsmanship with international fashion, showcasing its cultural confidence and professional strength on global platforms like New York Fashion Week and Milan [7] - Bosideng aims to align with national development, focusing on innovative paths to enhance brand influence and quality, contributing to market consumption and quality-driven national initiatives [7] Group 2: Technological Integration and Market Strategy - High-tech innovations are crucial for traditional industries to ascend to higher-end markets, with Bosideng focusing on high-quality supply to meet evolving consumer demands [9] - The company has launched various product lines, including the "Summit Series" and "Extreme Cold Series," which cater to diverse consumer needs and incorporate advanced technology [9] - Bosideng is expanding its global presence in the mid-to-high-end down jacket market, establishing a brand matrix with international influence [9] Group 3: Sustainability and Corporate Responsibility - Bosideng's fashion show at the China Brand Night highlighted the integration of AI technology and sustainable fashion, showcasing the company's commitment to ESG principles [10][11] - The company aims to create a green factory and supply chain system, with its MSCI ESG rating projected to reach AA by 2025 [11] - Bosideng emphasizes the importance of both "hard technology" and "soft power" in building a truly global brand, reflecting its commitment to cultural confidence and technological strength [12]