Core Insights - The article highlights the significant impact of the "Double Eleven" e-commerce event on rural industries in Qilu, showcasing how online platforms are transforming rural development and boosting local economies [1][6]. E-commerce Growth in Rural Areas - In Ningyang County, the local e-commerce surge during "Double Eleven" saw a network retail sales increase of over 20% year-on-year, with agricultural products performing exceptionally well [3][5]. - The local e-commerce company, Weike Fresh Drinks, reported a 100% increase in sales during the event, with daily orders reaching over 1,500 [3]. Employment Opportunities Created - E-commerce has generated new employment opportunities in rural areas, allowing residents to work locally while earning competitive wages. For instance, a welder in a local factory earns over 10,000 yuan per month [5][6]. - The local furniture factory has expanded its workforce to include over 800 individuals from surrounding villages, providing them with income opportunities [5]. Government Support and Training - The growth of rural e-commerce is supported by government initiatives, including free training programs that cover various aspects of online business operations, benefiting over 2,500 individuals this year [5][6]. - The training aims to address the challenges faced by rural enterprises in accessing online markets [5]. Diverse Product Offerings - Various local businesses, such as the Xipo Po Cake Shop, have successfully transitioned to e-commerce, expanding their product lines and achieving monthly sales of over 600,000 yuan during peak seasons [5][6]. - The cotton clothing industry in Dongchangfu District is projected to exceed 1 billion yuan in output value in 2024, with products being exported to countries like Greece, Poland, Japan, and South Korea [6]. Community Engagement and Marketing - Local leaders, such as village heads, are actively engaging in live-streaming to promote agricultural products, enhancing visibility and sales [7][8]. - The integration of traditional and modern marketing methods is helping rural areas connect with broader markets, showcasing local culture and products [7].

Core Viewpoint - The control of Wahaha by Zong Fuli remains unstable, facing a significant challenge due to a sudden inheritance dispute involving 35 billion RMB, which could shake the financial foundation and family control of the company [3][5][6]. Group 1: Inheritance Dispute - An inheritance dispute has erupted, with three individuals claiming to be the illegitimate children of Zong Qinghou, initiating lawsuits in both Hong Kong and Hangzhou [4][5]. - The plaintiffs are seeking to reclaim $2.1 billion in offshore trust assets and to divide Zong Qinghou's 29.4% stake in Wahaha Group, with the total disputed amount reaching 35 billion RMB [5][6]. - If the plaintiffs succeed, the ownership structure of Wahaha could shift from a balance of state capital, employee shareholding, and Zong Fuli to a more complex arrangement involving multiple heirs, potentially leading to governance turmoil [6][10]. Group 2: Zong Fuli's Challenges - Zong Fuli has faced multiple crises since taking over Wahaha, including factory shutdowns and disputes over shareholding, indicating a strategic shift towards the Hongsheng system [9][12]. - The current shareholding structure consists of 46% state-owned shares, 29.4% held by the Zong family, and 24.6% by employee shareholding, which was maintained under Zong Qinghou's leadership [10][16]. - Zong Fuli's management style contrasts with her father's, focusing on institutional reforms that have led to dissatisfaction among long-time employees, complicating her leadership transition [22][24]. Group 3: The Role of Hongsheng Group - Zong Fuli's control over Wahaha is bolstered by her leadership of Hongsheng Beverage Group, which has become a key player in Wahaha's production and distribution [32][35]. - Hongsheng Group operates independently from Wahaha, allowing Zong Fuli to maintain significant influence over production and profit channels, despite the ongoing disputes [33][34]. - Recent actions to replace Wahaha's core departments with personnel from Hongsheng indicate a strategic pivot towards consolidating power within the Hongsheng framework [38][42]. Group 4: Brand Control and Future Implications - Despite Zong Fuli's control over production, the Wahaha brand remains under the group's ownership, which could limit her operational flexibility if disputes escalate [44][45]. - Attempts to transfer Wahaha trademarks to her controlled entities have been halted by state capital, reflecting a lack of trust in her management of complex interests [48][54]. - The ongoing inheritance dispute and control crisis represent the most significant challenge Zong Fuli has faced since taking the helm, with implications for both her future and the brand's trajectory [56][57].

Core Viewpoint - The inheritance dispute involving 35 billion yuan threatens the financial foundation and family control of Wahaha Group, marking a significant challenge for its current leader, Zong Fuli [1][2][6]. Group 1: Inheritance Dispute - Three claimants, identified as non-marital children of the founder Zong Qinghou, have initiated lawsuits in Hong Kong and Hangzhou, seeking to reclaim $2.1 billion in offshore trust assets and a share of Zong Qinghou's 29.4% stake in Wahaha Group, totaling 35 billion yuan [1][2]. - The outcome of this dispute could lead to a restructuring of Wahaha's ownership, potentially destabilizing Zong Fuli's control over the company [2][12]. - The current ownership structure consists of 46% state-owned shares, 29.4% held by the Zong family, and 24.6% by employee stock ownership, creating a delicate balance that may be disrupted if the claimants succeed [5][7]. Group 2: Zong Fuli's Leadership Challenges - Zong Fuli has faced multiple crises since taking over Wahaha, including factory shutdowns and disputes over production contracts, which have raised questions about her leadership capabilities [3][6]. - Her management style contrasts sharply with that of her father, focusing on institutional reforms and rapid changes that have alienated some long-standing employees [11][12]. - The complexity of the "external Wahaha empire," which controls over half of Wahaha's production capacity, poses additional challenges for Zong Fuli, as it relies heavily on her father's influence [12][20]. Group 3: Strategic Shifts and Brand Control - Zong Fuli's attempts to transfer 387 Wahaha trademarks to her own company, Hongsheng Group, were halted by state-owned stakeholders, indicating a lack of trust and complicating her strategic shift towards the Hongsheng system [5][19][22]. - The potential loss of trademark control could severely undermine Zong Fuli's position, as Wahaha Group retains the ability to revoke brand licenses, which are crucial for her operational strategy [18][22]. - The ongoing trademark and ownership disputes highlight the historical complexities of Wahaha's brand management, rooted in past agreements with foreign partners [20][22].