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专题回顾 | 住宅产品会所与架空层核心功能研究
克而瑞地产研究· 2025-11-16 01:34
Group 1 - The core viewpoint of the article emphasizes that future club designs will focus more on adaptability to community owners, providing rich scenarios and continuous functional innovation to engage owners meaningfully [1][3][59] - The residential club is undergoing a significant transformation, evolving from a luxury exclusive to an important configuration that enhances community value across various project types [3][4] Group 2 - The current state of clubs in residential products shows a shift towards sunken and elevated layer clubs as mainstream forms, moving away from traditional standalone buildings [5][11] - The trend of club configurations is descending from high-end projects to improvement and even just-demand projects, with independent club coverage rates approaching 50% in quality projects [12][17] - The core functions of independent clubs are primarily focused on sports and social entertainment, with coverage rates of 94% in high-end projects and 100% in light luxury and quality projects [19][22] Group 3 - The design of social spaces within clubs is becoming more personalized, with private banquet halls being a prominent feature, enhancing community culture and social interaction [24][29] - The introduction of themed social spaces is prevalent, with high-end products incorporating unique experiences to cater to the lifestyle aspirations of their clientele [30][32] - The evolution of parent-child growth areas in clubs reflects a shift towards comprehensive support centers, integrating play and learning environments [42][46] Group 4 - The article highlights that clubs and elevated layer clubs are no longer mere amenities but represent a deep consideration of ideal living standards by real estate companies [58][59] - Future club designs will prioritize community adaptability and emotional engagement, enhancing the living experience through innovative and diverse functionalities [59]
专题 | 住宅产品会所与架空层核心功能研究
克而瑞地产研究· 2025-10-06 01:31
Core Viewpoint - The future of excellent clubhouse design will focus more on adaptability to community owners, providing rich scenarios and continuously innovating functions to genuinely engage owners through warm content operation [1][59]. Group 1: Current Status of Clubhouses in Residential Products - Clubhouses are undergoing a profound transformation, evolving from being exclusive to luxury properties to becoming important configurations that enhance community value in mid-range and affordable projects [3]. - The mainstream forms of clubhouses have shifted to sunken and elevated layer designs, which save land resources and create unique spatial experiences [5][11]. - The configuration of clubhouses is increasingly extending from high-end projects to improvement and even affordable projects, with independent clubhouse coverage rates approaching 50% in affordable quality projects [12][17]. Group 2: Core Functions of Independent Clubhouses - The core functions of independent clubhouses are primarily focused on sports and fitness, as well as social and entertainment activities, with coverage rates of 94% in high-end projects and 100% in light luxury and quality projects [19][22]. - Cultural and artistic spaces are increasingly being integrated into clubhouses, reflecting a growing emphasis on the spiritual and cultural needs of residents [22]. - The configuration of social spaces, particularly private dining rooms, is prevalent, serving as a key feature for enhancing community culture and social interaction [24][29]. Group 3: Core Functions of Elevated Layer Clubhouses - Elevated layer clubhouses are evolving to provide comprehensive support for children's growth, integrating play and learning spaces to meet the diverse needs of families [43][46]. - The design of children's play areas is becoming more age-specific, ensuring that facilities cater to different developmental stages [46]. - Educational elements are being incorporated into clubhouse functions, creating immersive learning environments that support children's overall development [52][55]. Group 4: Trends in Clubhouse Design - The design of clubhouses is shifting towards more experiential and thematic social spaces, with innovative features that cater to diverse resident needs [37][41]. - The integration of multimedia and specialized social spaces is emerging as a new direction for social and entertainment functions within clubhouses [58]. - The future of clubhouse design will emphasize adaptability to community needs, focusing on continuous functional innovation and deepening scenarios to enhance residents' living experiences [59].