Core Insights - The article highlights the significant role of stable electricity supply in enhancing the production and processing of goji berries in the Gobi Desert region of Jiayuguan, leading to increased agricultural productivity and farmer income [1][4]. Group 1: Agricultural Development - Jiayuguan's Gobi Desert provides ideal conditions for goji berry cultivation due to ample sunlight and water resources from the Qilian Mountains [2]. - Previously, agricultural practices faced challenges due to insufficient electricity, relying on costly diesel pumps for irrigation and weather-dependent drying processes [2]. - Since 2020, the State Grid Jiayuguan Power Supply Company has initiated a "Power Assistance for Farmers" program, customizing electricity solutions to meet the needs of goji berry farmers [2][3]. Group 2: Power Supply and Services - The peak harvesting and drying season for goji berries occurs from June to August, during which the power supply company ensures uninterrupted service [3]. - In response to power outages, the company has a 24-hour hotline and rapid response teams to address emergencies, ensuring the preservation of valuable crops [3]. - Regular inspections and maintenance of electrical equipment in the goji berry cultivation areas have been conducted, resulting in the elimination of 12 potential hazards and the replacement of 5 outdated switches [3]. Group 3: Economic Impact - The goji berry industry in Jiayuguan has evolved into a comprehensive value chain, including cleaning, drying, sorting, and packaging, all supported by reliable electricity [4]. - The development of this industry has created job opportunities for local farmers and significantly increased their income, with goji berries now referred to as "wealth fruits" [4]. - The power supply company aims to continue supporting rural industries by optimizing the electricity business environment and providing reliable services to enhance agricultural productivity [4].

Core Insights - The "China Goji Berry Industry Blue Book (2025)" indicates that by the end of 2024, China's goji berry planting area will reach 1.5927 million acres, with fresh fruit production at 1.3069 million tons and dried fruit production at 299,600 tons, forming an industrial cluster centered in Ningxia and supported by Qinghai and Gansu [1] Group 1: Industry Overview - By 2024, China's goji berry export volume is expected to stabilize at over 11,000 tons, primarily targeting traditional Asian markets and mainstream consumption markets in Europe and America [1] - The export product range is evolving from initial processed goji berries and goji berry juice to more refined products such as goji berry powder and freeze-dried goji berries, with Ningxia, Shandong, Guangxi, and Guangdong being the main export regions [1] Group 2: Regional Developments - Qinghai province has established the largest organic goji berry base in the country, with a planting area of 210,200 acres, of which 190,500 acres are certified organic, generating over 5 billion yuan in total industry chain value [2] - Gansu province's Jingyuan County has built multiple demonstration bases with a scale of over 10,000 acres, achieving an annual output value exceeding 2 billion yuan, forming a "Northwest Goji Berry Industry Golden Triangle" [2] Group 3: International Trade Dynamics - Vietnam has become the largest trading partner for China's goji berry exports, marking a shift in the international trade landscape, while Guangxi has risen to the third position in export volume due to its land port advantages [2] - This transition signifies a critical step for China's goji berry industry from "raw material export" to "brand export" [2] Group 4: Technological Advancements - Core production areas in China are accelerating technological upgrades, with Ningxia introducing IoT technology for precision planting and achieving a 60% automation rate in processing [2] - The "Chaidamu Organic Goji Berry" brand value has surpassed 3 billion yuan, highlighting the focus on organic demonstration bases in Qinghai and Gansu [2] Group 5: Future Projections - The National Goji Berry Engineering Technology Research Center predicts that by 2025, the proportion of deep-processed goji berry products will increase to 40%, with export prices expected to rise by 20% [3] - Experts recommend leveraging the "Belt and Road" initiative to enhance alignment with international standards and develop high-value-added products such as functional foods and health products [3] - Ningxia plans to implement three major actions: "Quality Improvement," "Brand Strengthening," and "Market Expansion" to promote the goji berry industry towards high-end, intelligent, and international development [3]