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家电、快消两大“赛道”龙头入局,宁夏枸杞要破解“优质不优价”困局
Mei Ri Jing Ji Xin Wen· 2025-07-20 13:23
Core Viewpoint - Ningxia, a major goji berry production area in China, faces challenges such as "high quality but low price" despite its strong brand presence with "Ningxia Goji" and "Zhongning Goji" [1][2] Industry Overview - Ningxia produces 25% of China's dried goji berries and 90% of goji seedlings, establishing significant brands in the industry [2] - The local leading company, Wofu Baorui Goji Industry Co., Ltd., attempted an IPO in 2021 but ultimately terminated it [2] Financial Performance - Wofu Baorui's revenue from 2018 to 2020 was 186 million, 266 million, and 282 million yuan respectively, with net profits of approximately 65.81 million, 88.41 million, and over 109 million yuan [2] Challenges Faced - The "high quality but low price" issue is attributed to low-priced competition, counterfeit products, and high labor costs [1][3] - The cost of low-priced goji berries is around 11 yuan per kilogram, while local production costs are approximately 17 yuan per kilogram, with labor costs constituting over 40% of total production costs [5] Technological and Market Developments - Collaborations with leading companies like Yili Group and Rongsheng Refrigerator aim to enhance the goji berry industry's value through technology and supply chain integration [1][6] - Cold chain technology is crucial for preserving fresh goji berries, which have a high moisture content and require rapid transportation to avoid spoilage [7] Consumer Trends - E-commerce has become a significant sales channel for goji berries, with projected retail sales exceeding 1.5 billion yuan in 2024, capturing over 61% of the national market share [10] Agricultural Innovations - The "enterprise + farmer" model promotes collaboration between local farmers and downstream enterprises, enhancing product quality and market reach [8] - Automation in production lines is being adopted in related agricultural sectors, such as the local watermelon industry, to improve efficiency and meet market demands [10]
蓝皮书:中国形成以宁夏为核心、青海甘肃为两翼的枸杞产业集群
Zhong Guo Xin Wen Wang· 2025-07-10 16:06
Core Insights - The "China Goji Berry Industry Blue Book (2025)" indicates that by the end of 2024, China's goji berry planting area will reach 1.5927 million acres, with fresh fruit production at 1.3069 million tons and dried fruit production at 299,600 tons, forming an industrial cluster centered in Ningxia and supported by Qinghai and Gansu [1] Group 1: Industry Overview - By 2024, China's goji berry export volume is expected to stabilize at over 11,000 tons, primarily targeting traditional Asian markets and mainstream consumption markets in Europe and America [1] - The export product range is evolving from initial processed goji berries and goji berry juice to more refined products such as goji berry powder and freeze-dried goji berries, with Ningxia, Shandong, Guangxi, and Guangdong being the main export regions [1] Group 2: Regional Developments - Qinghai province has established the largest organic goji berry base in the country, with a planting area of 210,200 acres, of which 190,500 acres are certified organic, generating over 5 billion yuan in total industry chain value [2] - Gansu province's Jingyuan County has built multiple demonstration bases with a scale of over 10,000 acres, achieving an annual output value exceeding 2 billion yuan, forming a "Northwest Goji Berry Industry Golden Triangle" [2] Group 3: International Trade Dynamics - Vietnam has become the largest trading partner for China's goji berry exports, marking a shift in the international trade landscape, while Guangxi has risen to the third position in export volume due to its land port advantages [2] - This transition signifies a critical step for China's goji berry industry from "raw material export" to "brand export" [2] Group 4: Technological Advancements - Core production areas in China are accelerating technological upgrades, with Ningxia introducing IoT technology for precision planting and achieving a 60% automation rate in processing [2] - The "Chaidamu Organic Goji Berry" brand value has surpassed 3 billion yuan, highlighting the focus on organic demonstration bases in Qinghai and Gansu [2] Group 5: Future Projections - The National Goji Berry Engineering Technology Research Center predicts that by 2025, the proportion of deep-processed goji berry products will increase to 40%, with export prices expected to rise by 20% [3] - Experts recommend leveraging the "Belt and Road" initiative to enhance alignment with international standards and develop high-value-added products such as functional foods and health products [3] - Ningxia plans to implement three major actions: "Quality Improvement," "Brand Strengthening," and "Market Expansion" to promote the goji berry industry towards high-end, intelligent, and international development [3]
锁鲜枸杞引领宁夏枸杞产业再攀新高
Zhong Guo Jing Ji Wang· 2025-06-27 08:57
Core Insights - The launch of the second phase of the digital workshop for "lock-fresh goji berries" marks a significant upgrade in the technology used for preserving goji berries, enhancing standards through smart and digital innovations [1][2] - The "lock-fresh goji berry" production line, recognized as the first intelligent production line in China's goji berry industry, has achieved a cumulative sales volume of over 2 million bottles, with an annual sales growth rate of 30% [1][2] Group 1 - The traditional drying methods for fresh goji berries have several drawbacks, prompting the collaboration between the Baieryuan base and China Agricultural University to innovate the "lock-fresh goji" technology [1] - The new digital workshop adheres to principles of higher quality, efficiency, and lower energy consumption, featuring an intelligent control system that monitors key parameters such as temperature and humidity with precision [2] - The second phase of the project has improved the retention rates of active substances like goji polysaccharides and carotenoids, resulting in better color and taste of the goji berries, marking the entry into the 2.0 era of lock-fresh goji [2] Group 2 - Ningxia is leveraging its geographical advantages and technological innovations to develop medicinal, edible, and health-functional goji products, supported by collaborations with experts from Nanjing University of Chinese Medicine and Nanjing University of Science and Technology [2] - The region has established various technological innovation platforms, including one national engineering research center and multiple local centers, to foster high-tech enterprises in the goji berry industry [2]
宁夏“杞”迹一个庞大的枸杞产业体系浮出水面
Core Insights - The article highlights the significant advancements in the goji berry industry in Ningxia, showcasing the development of over 120 new products through technological innovation, including cosmetics, health foods, and pharmaceuticals [1][2][3] Industry Overview - The 8th Goji Berry Industry Expo will take place on June 21 in Ningxia, featuring over a hundred goji berry products, including goji coffee, masks, and ice cream [2] - Ningxia's goji berry industry has achieved a comprehensive output value exceeding 12.6 billion yuan, with a marketing network covering over 50 countries and regions [2] - Research initiatives have established a high-density genetic linkage map and a compound database for goji berries, enhancing the understanding of their health benefits [2][3] Product Development - Recent discoveries have led to the development of 15 new functional products aimed at improving brain function and treating diabetes and depression [2][3] - Ongoing research focuses on the mechanisms of goji berry compounds in treating liver damage, Parkinson's disease, and diabetes [3] Quality Control and Regulation - Ningxia has implemented a multi-faceted regulatory system for goji berry e-commerce, including constant monitoring of online sales to ensure product quality and consumer safety [4][5] - The establishment of a national quality testing center for goji products has facilitated the certification of products for global trade [5] Cultural and Tourism Integration - Ningxia is promoting the integration of goji berries into cultural and tourism experiences, offering immersive activities that highlight the region's heritage and agricultural practices [6][7] - The region has developed unique tourism routes that allow visitors to engage with goji berry cultivation and traditional practices [6]