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辛巴被相关部门带走调查?回应来了
盐财经· 2025-09-07 10:05
Core Viewpoint - The well-known livestreamer Xinba has announced his withdrawal from the livestreaming industry due to health issues, amidst allegations related to the sale of potentially harmful sanitary napkins and ongoing investigations [2][3]. Group 1: Xinba's Withdrawal and Health Issues - Xinba, also known as Xin Youzhi, stated during a livestream on August 18 that he can no longer handle the pressures of livestreaming and officially announced his exit from the industry [3]. - A representative from Xin's company, Xin Xuan Group, confirmed that Xinba's health has deteriorated, with his lung function reaching its limits [3]. - The account with 100 million followers has been transferred as a company asset, with co-founder Chu Ruixue (Xinba's wife) appointed to take over the management of Xin Xuan Group [3]. Group 2: Product Quality Controversies - Xinba's brand, "Mian Mima," faced scrutiny earlier this year for high levels of thiourea found in its sanitary napkins [4]. - Multiple fans of Xinba reported being diagnosed with cancer after using the "Mian Mima" sanitary napkins [5]. - Throughout 2023, Xinba's team has been involved in several controversies regarding product quality, including issues with beef products and other food items promoted during livestreams [6]. Group 3: Background and Achievements - Xinba, born in 1990, is a prominent figure in the livestreaming e-commerce industry, having started his career on Kuaishou in 2016 and launching the sanitary napkin brand "Mian Mima" in 2017 [6]. - In 2019, he achieved a personal sales record of 2.1 billion yuan during the Double Eleven shopping festival, establishing himself as a leading figure in the livestreaming e-commerce sector [6]. - As of September 2024, Xinba's Kuaishou account has been permanently banned from livestreaming due to controversies, although the ban was lifted briefly in October 2024 [6].
辛选集团相关人士回应辛巴被带走调查
21世纪经济报道· 2025-09-06 09:01
Core Viewpoint - The well-known livestreamer Xinba has announced his retirement from the livestreaming industry due to health issues, amidst allegations related to the sale of potentially harmful sanitary napkins, leading to investigations and multiple charges against him [1][2]. Group 1: Xinba's Retirement and Health Issues - Xinba, who has 100 million followers, stated that he can no longer handle the pressures of livestreaming and officially announced his retirement [1]. - Xinba's health condition has reportedly deteriorated, with his lung function reaching its limit, prompting the transfer of his account as a company asset to his wife, Churui Xue, who will take over Xinxuan Group [1]. Group 2: Product Quality Controversies - Xinba's brand "Cotton Password" faced scrutiny after high levels of thiourea were detected in its sanitary napkins, raising health concerns [1]. - Several consumers reported being diagnosed with cancer after using the "Cotton Password" sanitary napkins, leading to increased public attention on product quality issues associated with Xinba's livestreamed products [1]. - In March 2023, Xinba's promotion of "Cangye Farmer Beef" was criticized for quality issues, with complaints about synthetic meat and unlisted food additives [2]. Group 3: Previous Controversies and Business Background - Xinba has faced multiple controversies in the past, including a 2020 incident where a product he promoted was found to primarily contain sugar water, resulting in a public apology and a compensation commitment of 61.98 million yuan [2]. - Xinba, born in 1990, began his livestreaming career in 2016 and founded the "Cotton Password" brand in 2017, achieving significant sales success during events like Double Eleven [2]. - As of September 2024, Xinba's personal livestreaming account on Kuaishou was permanently banned due to ongoing controversies, although the ban was lifted shortly after [2].
网红主播辛巴直播宣布退出行业
21世纪经济报道· 2025-08-18 15:16
Core Viewpoint - The article discusses the resignation of Kuaishou streamer Xinba from the live streaming industry following controversies surrounding the quality of products sold under his brand, particularly the "Mian Mima" sanitary napkins, which were found to contain high levels of a carcinogenic substance, thiourea [1][2]. Group 1: Product Quality Issues - Xinba's brand "Mian Mima" sanitary napkins were reported to contain thiourea at levels as high as 16,653 μg/g, raising serious health concerns [1]. - Multiple users of "Mian Mima" sanitary napkins have reported serious health issues, including a case of thyroid cancer linked to the product [1]. - The brand has faced scrutiny for various product quality issues throughout the year, including complaints about "Cangye Farmer Beef" and "Haitian Seafood Package" [1][2]. Group 2: Background on Xinba - Xinba, whose real name is Xin Youzhi, is a 1990-born internet streamer and singer, co-founder of the Xin Xuan brand and founder of the "Mian Mima" brand [2]. - He began his live streaming career on Kuaishou in 2016 and launched the "Mian Mima" brand in September 2017, achieving significant sales success during events like Double Eleven [2]. - Xinba's personal account on Kuaishou was permanently banned due to controversies, but the ban was lifted in October 2024 [2].