Core Viewpoint - The well-known livestreamer Xinba has announced his withdrawal from the livestreaming industry due to health issues, amidst allegations related to the sale of potentially harmful sanitary napkins and ongoing investigations [2][3]. Group 1: Xinba's Withdrawal and Health Issues - Xinba, also known as Xin Youzhi, stated during a livestream on August 18 that he can no longer handle the pressures of livestreaming and officially announced his exit from the industry [3]. - A representative from Xin's company, Xin Xuan Group, confirmed that Xinba's health has deteriorated, with his lung function reaching its limits [3]. - The account with 100 million followers has been transferred as a company asset, with co-founder Chu Ruixue (Xinba's wife) appointed to take over the management of Xin Xuan Group [3]. Group 2: Product Quality Controversies - Xinba's brand, "Mian Mima," faced scrutiny earlier this year for high levels of thiourea found in its sanitary napkins [4]. - Multiple fans of Xinba reported being diagnosed with cancer after using the "Mian Mima" sanitary napkins [5]. - Throughout 2023, Xinba's team has been involved in several controversies regarding product quality, including issues with beef products and other food items promoted during livestreams [6]. Group 3: Background and Achievements - Xinba, born in 1990, is a prominent figure in the livestreaming e-commerce industry, having started his career on Kuaishou in 2016 and launching the sanitary napkin brand "Mian Mima" in 2017 [6]. - In 2019, he achieved a personal sales record of 2.1 billion yuan during the Double Eleven shopping festival, establishing himself as a leading figure in the livestreaming e-commerce sector [6]. - As of September 2024, Xinba's Kuaishou account has been permanently banned from livestreaming due to controversies, although the ban was lifted briefly in October 2024 [6].

Core Viewpoint - The well-known livestreamer Xinba has announced his retirement from the livestreaming industry due to health issues, amidst allegations related to the sale of potentially harmful sanitary napkins, leading to investigations and multiple charges against him [1][2]. Group 1: Xinba's Retirement and Health Issues - Xinba, who has 100 million followers, stated that he can no longer handle the pressures of livestreaming and officially announced his retirement [1]. - Xinba's health condition has reportedly deteriorated, with his lung function reaching its limit, prompting the transfer of his account as a company asset to his wife, Churui Xue, who will take over Xinxuan Group [1]. Group 2: Product Quality Controversies - Xinba's brand "Cotton Password" faced scrutiny after high levels of thiourea were detected in its sanitary napkins, raising health concerns [1]. - Several consumers reported being diagnosed with cancer after using the "Cotton Password" sanitary napkins, leading to increased public attention on product quality issues associated with Xinba's livestreamed products [1]. - In March 2023, Xinba's promotion of "Cangye Farmer Beef" was criticized for quality issues, with complaints about synthetic meat and unlisted food additives [2]. Group 3: Previous Controversies and Business Background - Xinba has faced multiple controversies in the past, including a 2020 incident where a product he promoted was found to primarily contain sugar water, resulting in a public apology and a compensation commitment of 61.98 million yuan [2]. - Xinba, born in 1990, began his livestreaming career in 2016 and founded the "Cotton Password" brand in 2017, achieving significant sales success during events like Double Eleven [2]. - As of September 2024, Xinba's personal livestreaming account on Kuaishou was permanently banned due to ongoing controversies, although the ban was lifted shortly after [2].

Core Viewpoint - The article discusses the fifth announcement of withdrawal from live streaming by the influencer Xinba, highlighting the skepticism from fans due to his history of returning after previous withdrawals. The article also addresses the challenges faced by his brand, XinXuan, in maintaining consumer trust amid product quality issues and the implications of his potential permanent exit from the industry [1][2][6]. Summary by Sections Withdrawal Announcement - On August 18, Xinba announced his departure from the live streaming industry, stating he could no longer handle the work and would transfer management of his account to his wife, Churui Xue [1][2]. - This marks his fifth withdrawal announcement, leading many fans to question its sincerity, as previous withdrawals have often resulted in high sales upon his return [2][4]. Historical Context - Xinba's past withdrawals have often been followed by quick returns, with significant sales figures, such as over 12 billion in a single session after a 51-day hiatus in 2020 [4]. - His strategy of creating a sense of scarcity through temporary withdrawals has proven effective in boosting consumer engagement and sales [5][6]. Product Quality Issues - XinXuan has faced multiple product quality controversies in recent years, including issues with beef products and a sanitary napkin brand accused of containing harmful substances [7][11]. - The brand's reputation has suffered due to these incidents, leading to consumer distrust and calls for accountability [8][10]. Management Transition - Xinba plans to hand over the management of XinXuan to his wife, Churui Xue, who has some business management experience [12]. - The company has been overly reliant on Xinba's personal influence, raising concerns about maintaining sales and engagement without his direct involvement [12][14]. Future Prospects - Industry experts suggest that XinXuan should diversify its business model and reduce reliance on a single influencer to mitigate risks associated with potential controversies [12][14]. - The company's ability to adapt and innovate in response to these challenges will determine its future success in the competitive live streaming market [14].

Core Viewpoint - Kuaishou streamer Xinba announced his withdrawal from the live streaming industry due to controversies surrounding his brand "Mian Mima" sanitary napkins, which were found to contain high levels of the carcinogen thiourea [1][3]. Group 1: Company Background - Xinba, whose real name is Xin Youzhi, was born in 1990 and is a prominent online streamer and singer. He founded the sanitary napkin brand "Mian Mima" in 2017 and established Xin Xuan Group [3][4]. - The brand "Mian Mima" was marketed as a product personally developed by Xinba and has been sold through various channels since its inception [3]. Group 2: Product Controversies - "Mian Mima" sanitary napkins were reported to contain thiourea at levels as high as 16,653 μg/g, raising serious health concerns [3]. - Multiple users of "Mian Mima" sanitary napkins have reported serious health issues, including cancer diagnoses, which have intensified scrutiny on the product [2][3]. - Xinba's team has faced criticism for various product quality issues over the years, including allegations of misleading marketing and substandard products [3]. Group 3: Industry Impact - Xinba's sales reached 2.1 billion during the 2019 Double Eleven shopping festival, establishing him as a leading figure in the live e-commerce sector [4]. - Following the controversies, Xinba's personal live streaming account on Kuaishou was permanently banned, although it was later reinstated [4].

Core Viewpoint - The article discusses the resignation of Kuaishou streamer Xinba from the live streaming industry following controversies surrounding the quality of products sold under his brand, particularly the "Mian Mima" sanitary napkins, which were found to contain high levels of a carcinogenic substance, thiourea [1][2]. Group 1: Product Quality Issues - Xinba's brand "Mian Mima" sanitary napkins were reported to contain thiourea at levels as high as 16,653 μg/g, raising serious health concerns [1]. - Multiple users of "Mian Mima" sanitary napkins have reported serious health issues, including a case of thyroid cancer linked to the product [1]. - The brand has faced scrutiny for various product quality issues throughout the year, including complaints about "Cangye Farmer Beef" and "Haitian Seafood Package" [1][2]. Group 2: Background on Xinba - Xinba, whose real name is Xin Youzhi, is a 1990-born internet streamer and singer, co-founder of the Xin Xuan brand and founder of the "Mian Mima" brand [2]. - He began his live streaming career on Kuaishou in 2016 and launched the "Mian Mima" brand in September 2017, achieving significant sales success during events like Double Eleven [2]. - Xinba's personal account on Kuaishou was permanently banned due to controversies, but the ban was lifted in October 2024 [2].

Core Viewpoint - The article highlights the quality issues surrounding products promoted by influencer Xinba, particularly focusing on the "Cangye Farmer Beef Steak" and "Meixiang Moment Beef Steak," which have faced consumer complaints regarding their authenticity and quality [2][8][11]. Group 1: Product Quality Issues - Consumers have reported serious quality concerns with the beef steaks sold by Xinba, including claims that the products are not genuine beef but rather synthetic meat [4][8]. - Specific complaints include the presence of unidentifiable meat parts and a texture resembling that of processed meat, leading to dissatisfaction among buyers [3][4]. - The products have been found to contain undeclared food additives, raising food safety concerns [9][11]. Group 2: Sales and Market Impact - The sales figures for the controversial beef steaks are significant, with "Meixiang Moment Beef Steak" reportedly achieving sales of 5,000 to 6,000 units per link, and "Cangye Farmer Beef Steak" exceeding 20,000 units per link, resulting in sales exceeding tens of millions [11]. - Xinba's live-streaming sales performance has been notable, with reported sales of 5.969 billion yuan in a recent month, indicating a strong market presence despite the controversies [21][22]. Group 3: Regulatory and Legal Issues - The production companies behind the beef steaks have faced penalties for failing to properly label food additives, with fines amounting to 247,680 yuan [11][14]. - Xinba's team has been accused of misleading advertising, claiming the steaks are "original cut" and suitable for children, which has led to allegations of false promotion [16][17]. Group 4: Historical Context - This is not the first instance of Xinba facing product quality crises; previous controversies include the promotion of a product that was later revealed to be misleadingly marketed as a health supplement [24]. - The pattern of consumer complaints and regulatory scrutiny suggests ongoing challenges for Xinba in maintaining product integrity and consumer trust [5][24].