Core Insights - The 27th Asia Pet Expo held in Shanghai from August 20 to 24, 2025, achieved record scale with over 310,000 square meters of exhibition space and more than 2,600 exhibitors, attracting an estimated 510,000 visitors, predominantly young consumers [1][3][20]. Industry Overview - The pet industry is experiencing robust growth, with the market size in China projected to reach 388 billion yuan in 2024 and exceed 450 billion yuan in 2025 [20]. - The number of pet-related enterprises in China surged from 380,000 in 2019 to 4.099 million in 2024, reflecting a tenfold increase with an annual growth rate of 60% [23]. Product Innovation - The expo featured over 2,000 new products, highlighting niche innovations in the pet food sector, such as specialized dental formulas for dogs, addressing prevalent oral health issues [6][7]. - The "Genius Hub" showcased cutting-edge pet technology, including the world's first pet smart phone and AI-assisted medical devices, indicating a trend towards integrating technology in pet care [16][19]. Consumer Trends - Pet ownership is evolving from basic care to a focus on emotional fulfillment and personalized experiences, with services like pet photography and custom dining experiences commanding premium prices [23][26]. - Young consumers are increasingly driving the market, with over 70% of attendees at the expo being from this demographic [3]. International Engagement - The expo attracted over 90 international buyers from various countries, reflecting global interest in the Chinese pet market, with a 40% increase in overseas attendees compared to the previous year [10][26][27]. - International exhibitors, such as those from Poland, are keen to establish partnerships in China, showcasing the global recognition of the country's pet industry potential [10].