新华财经上海8月22日电（谈瑞、周子涵） 八月的上海暑气蒸腾，一场属于"毛孩子"的夏日限定狂欢正如火如荼地进行。 第27届亚洲宠物展（以下简称"亚宠展"）于8月20日至24日举办，作为全球宠物行业的旗舰展会，本届亚宠展规模再攀新高——31万平方米的超大展览空间 内，2600余家展商携2万余个品牌齐聚，让这里成为全球宠物产业瞩目的焦点。 盛会背后，中国宠物企业在全球市场的业务版图正愈发清晰地铺展开来。亚宠展不仅是国内宠物行业的年度盛事，更是中国宠物企业面向全球市场的重要展 示窗口。在这里，国内外企业同台竞技，新品、新技术与新理念不断涌现：从高端宠物食品到智能宠物用品，从先进的宠物医疗设备到创意十足的宠物周 边，中国企业的创新实力与产品竞争力展露无遗。 宠物食品展区内，众多国内企业带来了具备国际水准的产品。有的企业推出以新鲜食材为原料、无添加的高端宠物主粮，精准契合全球宠物主对宠物健康饮 食的追求；还有企业专注研发功能性宠物零食，如兼具美毛、护齿、关节保健等功效的产品，成功吸引了海外买家的目光。 宠物用品展区同样亮点迭出。智能养宠设备成为热门展品，智能喂食器、自动饮水机、远程控制的宠物玩具等，直观展现了中国企业在 ...

2025.08.21 本文字数：2877，阅读时长大约4分钟 作者 |第一财经 缪琦 面对全球经济的下行周期，宠物经济却逆势增长，展现出"新刚需"的强劲势头。 图为亚宠展现场 吴军/摄（下同） 新入局者瞄准需求分化 不乏热度的市场和蓬勃向上的生态，吸引了大量的新入局者，也留下了坚守多年的传统制造商。面对机 遇和挑战，供应商们心态各异。 8月20日，一位专门从内蒙古赤峰赶到上海的宠物店店主拖着行李箱来到亚宠展现场，直奔宠物智能舱 PILTON的展位。他告诉第一财经，双方此前就已在线上联系过，此次来线下看看实物，计划给新的宠 物店展示区采购数十台智能舱。 对宠物智能舱PILTON合伙人杨少熊而言，这只是"奔现"的客户之一，忙碌的他在亚宠展开幕当天接待 不断。"宠物行业居住赛道处于快速上升期。"他对第一财经表示，不管是商用还是家用，这一品类的中 国市场占比都在持续提升。于2023年将智能舱推向市场的他们，今年的销量较去年同期增长35%。 在本届亚宠展上，他们展出了新的家用产品智能鸟舱。"今年鸟类宠物很火，有近2000万养鸟家庭。"杨 少熊说，基于这样的观察，他们开发了兼具鸟笼和保育箱功能的鸟舱。"新刚需"之火热显而 ...

Core Insights - The 27th Asia Pet Expo held in Shanghai from August 20 to 24, 2025, achieved record scale with over 310,000 square meters of exhibition space and more than 2,600 exhibitors, attracting an estimated 510,000 visitors, predominantly young consumers [1][3][20]. Industry Overview - The pet industry is experiencing robust growth, with the market size in China projected to reach 388 billion yuan in 2024 and exceed 450 billion yuan in 2025 [20]. - The number of pet-related enterprises in China surged from 380,000 in 2019 to 4.099 million in 2024, reflecting a tenfold increase with an annual growth rate of 60% [23]. Product Innovation - The expo featured over 2,000 new products, highlighting niche innovations in the pet food sector, such as specialized dental formulas for dogs, addressing prevalent oral health issues [6][7]. - The "Genius Hub" showcased cutting-edge pet technology, including the world's first pet smart phone and AI-assisted medical devices, indicating a trend towards integrating technology in pet care [16][19]. Consumer Trends - Pet ownership is evolving from basic care to a focus on emotional fulfillment and personalized experiences, with services like pet photography and custom dining experiences commanding premium prices [23][26]. - Young consumers are increasingly driving the market, with over 70% of attendees at the expo being from this demographic [3]. International Engagement - The expo attracted over 90 international buyers from various countries, reflecting global interest in the Chinese pet market, with a 40% increase in overseas attendees compared to the previous year [10][26][27]. - International exhibitors, such as those from Poland, are keen to establish partnerships in China, showcasing the global recognition of the country's pet industry potential [10].