小型成犬口腔全价配方粮

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皇家宠物食品:持续深耕中国宠物经济
Xin Hua Cai Jing· 2025-08-22 22:15
新华财经上海8月22日电(记者潘清)中国宠物经济蓬勃发展,吸引众多相关领域跨国企业的目光。借 参展"2025年第二十七届亚洲宠物展"之机,来华30年的宠物健康营养专家皇家宠物食品(Royal Canin) 表达了持续深耕中国宠物经济的意愿。 在21日举行的品牌入华三十周年发布会上,皇家宠物食品重磅推出三大战略新品柯基犬专用品种粮、繁 育犬成犬全价粮、小型成犬口腔全价配方粮。其中柯基犬专用品种粮为全球首发。 皇家宠物食品隶属于玛氏集团。1995年以进口商身份进入中国后,皇家宠物食品先后在北京、上海、广 州设立分公司。 皇家宠物食品还通过构建"互惠生态圈",引领行业共生共赢。据介绍,截至目前皇家在中国服务超1万 家宠物医院和近2万家宠物门店,2019年开启的"PROactive繁育先行者项目"认证了全国上千家犬猫舍, 皇家救助渠道2018年起共支持超200个守护流浪犬猫的"小院"。 2006年,皇家中国工厂项目立项。2010年,与全球16家工厂统一标准的皇家宠物食品上海工厂正式运 营,形成了一家工厂、四个配送中心的中国供应链布局。作为中国宠物食品行业标杆工厂,皇家上海工 厂15年来实现零食品安全事故,并以领先的端 ...
异宠萌物、智能黑科技!“毛孩子”的狂欢展来了
Guo Ji Jin Rong Bao· 2025-08-21 02:08
Core Insights - The 27th Asia Pet Expo held in Shanghai from August 20 to 24, 2025, achieved record scale with over 310,000 square meters of exhibition space and more than 2,600 exhibitors, attracting an estimated 510,000 visitors, predominantly young consumers [1][3][20]. Industry Overview - The pet industry is experiencing robust growth, with the market size in China projected to reach 388 billion yuan in 2024 and exceed 450 billion yuan in 2025 [20]. - The number of pet-related enterprises in China surged from 380,000 in 2019 to 4.099 million in 2024, reflecting a tenfold increase with an annual growth rate of 60% [23]. Product Innovation - The expo featured over 2,000 new products, highlighting niche innovations in the pet food sector, such as specialized dental formulas for dogs, addressing prevalent oral health issues [6][7]. - The "Genius Hub" showcased cutting-edge pet technology, including the world's first pet smart phone and AI-assisted medical devices, indicating a trend towards integrating technology in pet care [16][19]. Consumer Trends - Pet ownership is evolving from basic care to a focus on emotional fulfillment and personalized experiences, with services like pet photography and custom dining experiences commanding premium prices [23][26]. - Young consumers are increasingly driving the market, with over 70% of attendees at the expo being from this demographic [3]. International Engagement - The expo attracted over 90 international buyers from various countries, reflecting global interest in the Chinese pet market, with a 40% increase in overseas attendees compared to the previous year [10][26][27]. - International exhibitors, such as those from Poland, are keen to establish partnerships in China, showcasing the global recognition of the country's pet industry potential [10].