以下文章来源于镜相工作室 ，作者镜相作者 镜相工作室 . 商业世界的风向与人 本文来自微信公众号： 镜相工作室 ，编辑：卢枕，作者：镜相作者 在"精致养宠"的风潮下，年轻人对自己能省则省，将平替文学、性价比消费贯彻到底，却对毛孩子秉 持着"该花就花"，绝不心疼的原则。他们给宠物过生日、拍写真，还会购入动辄数千元的智能设备， 包括正流行的AI猫砂盆、AI宠物项圈等等。 中商产业研究院发布的《2025-2030年中国宠物用品及服务行业深度挖掘及投资决策分析报告》显 示，2024年中国智能宠物用品市场规模约102亿元，在宠物用品市场中的占比达到20%。中商产业研 究院分析师预测，2025年中国智能宠物用品市场规模将达到110亿元。 一切开始于朱莹下班后刷到的一条视频：一只布偶钻入一个颇有科技感的白色猫砂盆，主人在手机 App上可以看到，猫咪用50秒完成排便，便便形态健康，经AI分析猫咪排便正常、无泌尿问题。视频 中，博主声称用上这款能用AI检测猫咪排便情况的猫砂盆后，她省去了宠物医院动辄几千元的花 费。 这让朱莹有些心动。她养了一只3岁大的布偶猫，名叫兜兜，肠胃娇贵，天气凉了热了、换个猫粮都 会软便。去年兜兜隔三差 ...

在"精致养宠"的风潮下，年轻人对自己能省则省，将平替文学、性价比消费贯彻到底，却对毛孩子秉持着"该花就花"，绝不心疼的原则。他们给宠物过生 日、拍写真，还会购入动辄数千元的智能设备，包括正流行的AI猫砂盆、AI宠物项圈等等。 中商产业研究院发布的《2025-2030年中国宠物用品及服务行业深度挖掘及投资决策分析报告》显示，2024年中国智能宠物用品市场规模约102亿元，在宠 物用品市场中的占比达到20%。中商产业研究院分析师预测，2025年中国智能宠物用品市场规模将达到110亿元。 然而信任危机悄然发生。这些披着高科技外衣的AI猫砂盆、狗语翻译器、智能项圈，是真"神器"还是"智商税"？为宠物买买买的年轻人们，成了赛博养宠 的第一批"小白鼠"。 AI猫砂盆，收割铲屎官 从科技养宠到佛系养猫，00后打工人朱莹的转变用了不到3个月。 一切开始于朱莹下班后刷到的一条视频：一只布偶钻入一个颇有科技感的白色猫砂盆，主人在手机App上可以看到，猫咪用50秒完成排便，便便形态健 康，经AI分析猫咪排便正常、无泌尿问题。视频中，博主声称用上这款能用AI检测猫咪排便情况的猫砂盆后，她省去了宠物医院动辄几千元的花费。 这让朱莹有些 ...

Core Insights - The company Jinhe Biological has launched a smart pet care app called "Aichongyi," which utilizes its self-developed multimodal emotional model "Frank" to interpret pet emotions through visual and auditory inputs [1] - The app features a range of functionalities including pet emotion analysis, a pet encyclopedia, a points ecosystem, a pet community, and a pet product marketplace, with plans for future features like AI pet consultation and legal assistance [1] - Jinhe Biological is focusing on its pet business segment as a strategic priority, with a current product lineup of 15 items, including 8 health products and 1 rabies vaccine, and is in the process of applying for over ten additional products [1] Business Strategy - The overall strategy for the pet business segment is a "dual product dual line" model, which involves developing and producing competitive chemical drugs, formulations, vaccines, and health products both domestically and internationally [2] - Products developed and produced abroad can later be sold by domestic companies, creating a dual-brand strategy that includes both imported and domestically produced items [2] - The sales model is designed to operate through both online and offline channels [2]

Core Insights - The 27th Asia Pet Expo held in Shanghai from August 20 to 24, 2025, achieved record scale with over 310,000 square meters of exhibition space and more than 2,600 exhibitors, attracting an estimated 510,000 visitors, predominantly young consumers [1][3][20]. Industry Overview - The pet industry is experiencing robust growth, with the market size in China projected to reach 388 billion yuan in 2024 and exceed 450 billion yuan in 2025 [20]. - The number of pet-related enterprises in China surged from 380,000 in 2019 to 4.099 million in 2024, reflecting a tenfold increase with an annual growth rate of 60% [23]. Product Innovation - The expo featured over 2,000 new products, highlighting niche innovations in the pet food sector, such as specialized dental formulas for dogs, addressing prevalent oral health issues [6][7]. - The "Genius Hub" showcased cutting-edge pet technology, including the world's first pet smart phone and AI-assisted medical devices, indicating a trend towards integrating technology in pet care [16][19]. Consumer Trends - Pet ownership is evolving from basic care to a focus on emotional fulfillment and personalized experiences, with services like pet photography and custom dining experiences commanding premium prices [23][26]. - Young consumers are increasingly driving the market, with over 70% of attendees at the expo being from this demographic [3]. International Engagement - The expo attracted over 90 international buyers from various countries, reflecting global interest in the Chinese pet market, with a 40% increase in overseas attendees compared to the previous year [10][26][27]. - International exhibitors, such as those from Poland, are keen to establish partnerships in China, showcasing the global recognition of the country's pet industry potential [10].