Group 1 - Gree Electric's public account and service account "Dong Mingzhu Health Home" has been renamed to "Gree Good Goods Guide" [1] - The reason for the name change is due to Gree Electric's existing online mini-program called "Gree Dong Mingzhu Store," which is planned to be renamed to "Dong Mingzhu Health Home" [1] - According to Tencent WeChat platform rules, Gree Electric's two accounts cannot share the same name, necessitating the renaming of one account to prepare for the launch of the online "Dong Mingzhu Health Home" mall [1]

Core Viewpoint - Gree Electric Appliances has renamed its public account from "Dong Mingzhu Healthy Home" to "Gree Good Products Guide" as part of a strategy to prepare for the launch of an online store under the same name [1] Group 1 - The name change of the public account reflects Gree's intention to streamline its branding and align with its online initiatives [1] - A source close to Gree indicated that the renaming is necessary due to Tencent WeChat platform rules, which prevent two accounts from sharing the same name [1] - The company plans to launch an online store named "Dong Mingzhu Healthy Home," which necessitated the renaming of the existing public account [1]

Group 1 - The core message of the news is the upcoming joint live stream between Dong Mingzhu and Meng Yutong, which is seen as a reconciliation after a period of tension between them [1][2][4] - Gree Electric's revenue growth is under pressure for 2024, and Dong Mingzhu's re-election as chairman emphasizes the importance of improving company performance, with Meng Yutong's popularity potentially aiding this effort [1][5][6] - Meng Yutong's departure from Gree Electric and her subsequent career choices have been a topic of public interest, with her expressing gratitude towards Dong Mingzhu despite the challenges faced [2][3][6] Group 2 - The live stream scheduled for May 23 is part of Gree Electric's strategy to adapt to changing market dynamics, with live streaming becoming a key sales channel [4][5] - Gree Electric's new brand strategy, "Dong Mingzhu Health Home," aims to enhance retail value through innovative customer experiences, although it has faced some public skepticism [5][6] - The competitive landscape in the air conditioning market is intensifying, with companies like Xiaomi aiming to increase their market share, putting additional pressure on Gree Electric [5][6]