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对话格力电器市场总监朱磊:董明珠健康家的核心的创意和思路来自董明珠;所谓出海“短板”在格力看来是未来增长的空间
Sou Hu Cai Jing· 2025-06-10 02:07
Group 1 - Gree Electric Appliances has a strong global presence, with products available in over 190 countries and regions, emphasizing its slogan "Let the world love Chinese manufacturing" [5][10][19] - The company has been focusing on high-quality products and has established a reputation for reliability, particularly in regions with extreme climates like the Middle East [8][12][28] - Gree's strategy is to maintain high product quality and avoid low-quality, low-price products, which aligns with the broader goal of high-quality development [13][14][28] Group 2 - Gree's overseas revenue is projected to grow by 13.25% in 2024, driven by consistent product quality and understanding consumer needs [23][25] - The company views its current perceived shortcomings in overseas market share as future growth opportunities, emphasizing the importance of brand strength and product quality [25][26] - Gree's approach to international markets is characterized by a commitment to its brand, with over 80% of its overseas products bearing the Gree trademark [20][21] Group 3 - The "Dong Mingzhu Health Home" initiative aims to expand Gree's product offerings beyond air conditioning, with plans to open 3,000 stores by 2025 [30][34] - The concept of "Dong Mingzhu Health Home" is designed to create a family-oriented shopping experience, enhancing consumer engagement with Gree's diverse product range [43][44] - Gree's innovative products, such as the AI energy-saving chip, reflect the company's commitment to authenticity and quality, distinguishing it from competitors [46][47]