冰雪覆盖的黑瞎子岛上，一座高约40米的巨大"东"字雕塑矗立在东极广场。 这里地处被誉为"华夏东极"的祖国最东端城市黑龙江抚远市，也是中国最早看见日出的地方。此时是这里最寒冷的时候，最低气温可达-30℃，极端最低 气温-42℃。 正是这样的环境，成为了董明珠展示格力技术硬实力的"天然实验室"。 抚远东极广场上的"东"字雕塑 前不久，格力在黑瞎子岛上开启了一场名为"100小时极寒挑战"的极限直播。格力电器CMO朱磊带队深入这片冰雪腹地，在极寒天气里凿冰冬泳，在东极 广场迎接第一缕阳光，格力电器董事长董明珠也"空降"直播间，在冰天雪地中的一座梦幻小屋里围炉煮茶、畅谈人生，还有工程师带来拆机大挑战…… 当这些充满诗意与挑战的画面同时出现，让人不禁好奇这场在极寒中展开的"极限实验"，董明珠又想放什么招了？ 一场关于"稳"的公开答辩 这不是格力第一次在极端环境下"自讨苦吃"。 今年7月，朱磊在吐鲁番火焰山完成了一场48小时生存挑战，在临时搭建的简易房内，仅凭一台格力冷静王+空调，在室外46℃、外机温度高达59℃的极端 环境中，完成不间断高温挑战直播。9月，在黄河壶口瀑布，朱磊在直播时当众舀起一桶浑浊的黄河水，经过格力6个 ...

Core Viewpoint - The live demonstration by Gree Electric showcased the effectiveness of its water purification technology using Yellow River water, emphasizing the company's commitment to providing safe drinking water through advanced technology [2][5][10]. Group 1: Product Performance - Gree Electric's market director demonstrated the purification of Yellow River water, which was previously considered unsafe for direct consumption, by using the company's "6 nine" water purifier [2][10]. - The "6 nine" purifier claims to remove 99.9999% of total coliform bacteria, ensuring that the filtered water is safe for drinking [12][14]. - The purification process involves a multi-stage filtration system, including PP cotton, activated carbon, and RO reverse osmosis membrane, which effectively removes harmful substances from the water [14]. Group 2: Water Quality Improvement - The Yellow River's water quality has improved significantly due to ongoing environmental efforts, achieving a stable "Class II" water quality status for three consecutive years [6]. - Despite the improvement, "Class II" water is still not safe for direct consumption without purification due to high TDS levels and potential contaminants [6][10]. Group 3: Corporate Social Responsibility - Gree Electric launched a campaign titled "A Cup of Healthy Water, Warming a City," providing free purified water to outdoor workers and citizens at its stores starting September 25 [15][16]. - This initiative aims to address immediate drinking water needs and reflects the company's commitment to social responsibility and community support [17].