华住集团在19个国家、1500+城市经营12,702家酒店，拥有1,246,240间在营客房。旗下汇聚全季、汉 庭、桔子、全季大观、城际、桔子水晶、漫心、美仑等30余个知名酒店及公寓品牌，覆盖了从豪华到经 济型酒店市场。作为华住集团核心会员俱乐部与高效预订平台，华住会自2012年率先推出在线自助选房 服务起，持续以创新定义行业标准。从2013年实现业内罕见的积分货币化，到2024年升级全积分兑房、 在线免费升房等权益，将不确定性福利转化为确定性体验。 依托"住+行+娱+购"全域生态，华住会跨界联动，打破酒店物理空间限制，联动出行、赛事、文旅、本 地生活、银行等领域资源，构建"住宿+"生态场景，延伸体验价值。如今的华住会，以三项"全球第 一"坐稳行业头部：超3亿会员规模、每间客房会员数243、74%会员预订占比，三项核心数据均登顶全 球。这一组组数字，不仅是华住20年深耕住宿赛道的成长注脚，更印证着华住会已构建起有温度的品质 生活共同体，持续为会员创造超越住宿本身的权益价值与情感共鸣，成功入选年度行业推荐榜单。 ...

Core Viewpoint - The hotel industry is facing a "price war" and a trust crisis among consumers, prompting H World Group to implement a transformative strategy with the upgrade of its "H World Club" and the introduction of the "Price Guarantee" feature, which offers dual protection for consumers [1][3][4]. Group 1: Strategic Actions - H World Group's CEO Jin Hui emphasized the need to return to a customer-centric approach, addressing consumer pain points such as price confusion and "big data killing familiarity" [4][5]. - The "Price Guarantee" feature includes "price drop refunds" and "price comparison compensation," aiming to enhance price transparency and reduce ineffective competition in the hotel industry [5][6]. - The initiative is designed to alleviate consumer anxiety regarding hotel bookings, thereby restoring trust in the brand and the industry [5][8]. Group 2: Market Position and Growth - H World Group has over 280 million members and operates more than 30 hotel and apartment brands, including well-known names like Hanting and Qianxi, catering to diverse accommodation needs [6][12]. - The company has risen to the fourth position in the global hotel group rankings, surpassing InterContinental Hotels Group, and is now the second-largest by room count [12][13]. - The focus remains on deepening its presence in the Chinese market, which is viewed as one of the most promising markets globally, with significant growth potential [10][11]. Group 3: Consumer Trends and Future Outlook - The trend of consumer segmentation and personalized demand is evident, with consumers increasingly valuing service quality and cost-effectiveness [11][19]. - H World Group aims to enhance service quality and operational efficiency while reducing customer acquisition costs through the "Price Guarantee" initiative [8][21]. - The company is committed to leveraging technology and AI to improve the customer experience and create a closed-loop ecosystem for travel and accommodation [8][21].