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华住集团-S(1179.HK):降费提效和轻资产化助力盈利能力提升 品牌和供应链持续迭代
Ge Long Hui· 2025-08-23 12:00
Core Viewpoints - The company achieved a revenue of 6.426 billion yuan in Q2 2025, a year-on-year increase of 4.5%, and a net profit attributable to shareholders of 1.544 billion yuan, up 44.7% year-on-year [1] - Adjusted net profit reached 1.349 billion yuan, reflecting a year-on-year growth of 7.6%, with overall operational efficiency and store openings remaining stable [1] - The company continues to advance asset-light strategies and brand upgrades, with improvements in the mid-to-high-end matrix and supply chain optimization [2] Financial Performance - Q2 2025 revenue growth was close to the previous guidance of 1% to 5%, with management franchise revenue at 2.865 billion yuan, up 22.8%, exceeding the prior guidance of 18% to 22% [1] - Legacy-Huazhu revenue was 5.107 billion yuan, a 5.8% increase, falling within the guidance range of 3% to 7% [1] - Overall GMV reached 26.9 billion yuan, a year-on-year increase of 15% [1] Operational Metrics - The adjusted EBITDA for Q2 was 2.270 billion yuan, an 11.3% increase, with Legacy-Huazhu contributing 2.090 billion yuan, up 9.5% [1] - The operating profit for DH improved significantly, with a 52.7% increase, driven by an 8.1% rise in RevPAR [1] - The overall hotel operating cost ratio was 58.4%, a decrease of 2.3 percentage points year-on-year, with rent costs down by 1.5 percentage points [1] Store Expansion and Strategy - In Q2, the company opened 597 new stores, with a net increase of 452 stores, maintaining a steady pace of expansion [1] - The mid-range hotel brand, Juzi, has surpassed 1,000 locations, indicating potential for growth in the mid-tier segment [2] - The company aims to maintain its annual store opening target without adjustments [1] Brand and Supply Chain Development - The company is focusing on brand upgrades, recently launching Hanting 4.0, which aims to optimize costs and improve quality and efficiency [2] - Franchise revenue contributed 64% to the overall operating profit, with a year-on-year increase of approximately 10.5 percentage points [2] - Supply chain enhancements are expected to yield a 10% to 20% reduction in procurement costs for furniture, soft furnishings, and construction materials [2]
供给提质!去年华住酒店营业额928亿元,同比增15.5%
Nan Fang Du Shi Bao· 2025-03-25 15:33
Core Insights - H World Group reported a revenue of 60 billion yuan in Q4 2024, a year-on-year increase of 7.8%, with hotel revenue reaching 237 billion yuan, up 16.5% [1] - For the full year 2024, the company achieved a total revenue of 239 billion yuan, reflecting a 9.2% increase, while hotel revenue was 928 billion yuan, marking a 15.5% growth [1] Group 1: Financial Performance - In Q4 2024, H World Group's hotel revenue was 237 billion yuan, showing a year-on-year growth of 16.5% [1] - The total revenue for the year 2024 was 239 billion yuan, which is a 9.2% increase compared to the previous year [1] - The company reported a total hotel revenue of 928 billion yuan for the year, reflecting a growth of 15.5% [1] Group 2: Operational Metrics - H World Group's occupancy rate in China was 81.2% in 2024, with a slight increase of 0.2 percentage points year-on-year [2] - The average daily rate (ADR) in China was 289 yuan, while the revenue per available room (RevPAR) was 235 yuan, indicating stable performance [2] - Internationally, key operational metrics for H World Group showed growth, with ADR increasing by 1.5%, occupancy rate rising by 2.7 percentage points, and RevPAR up by 5.9% [2] Group 3: Market Expansion - By the end of 2024, H World Group had 11,025 hotels in operation in China, covering 1,380 cities, an increase of 123 cities from the previous year [3] - The proportion of hotels in third-tier cities and below increased by 2 percentage points to 42% [3] - The company has 2,988 hotels under development, with 54% of these located in third-tier cities and below, which is 12 percentage points higher than the proportion of operating hotels [3] Group 4: Product and Brand Development - H World Group launched new hotel models, including "Hello 2.0" and "Haiyou," focusing on enhancing customer experience and operational efficiency [7][8] - The company reported that 36% of its HanTing hotels are now rated 3.5 stars and above, a 15 percentage point increase from the previous year [9] - The number of mid-to-high-end hotels in operation and under development grew by 35%, reaching 873 and 521 respectively [11] Group 5: Strategic Outlook - H World Group aims to continue its focus on high-quality development and expand its presence in lower-tier cities and untapped markets [11] - The company plans to enhance its brand and service quality, emphasizing customer-centric strategies and product upgrades [11] - H World Group is positioned as a "pathfinder" in the hotel industry, committed to improving service quality in response to government initiatives aimed at boosting consumption [12]