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“情绪消费”热兴起 “消费快乐”与“快乐消费”促进市场多元发展
Yang Shi Wang· 2025-05-13 02:33
Group 1 - The core viewpoint of the article highlights the rising trend of "emotional consumption" among young people, with nearly 30% of respondents indicating they engage in consumption for emotional healing [1] - The "emotional consumption" market is thriving, with over 40.1% of young consumers stating that they purchase products for emotional value and interest, as reflected in the 2024 Annual Top Ten Products on Taobao, where more than half are related to emotional needs [6] - The emergence of new professions related to "emotional consumption," such as designers of stress-relief toys and "doll modification" specialists, indicates a growing industry focused on providing emotional value [8] Group 2 - The emotional consumption phenomenon serves two main functions: reducing negative emotions and enhancing positive feelings, contributing to a cycle of "happy consumption" and "consumption happiness" [10] - The rapid growth of "stress relief" related businesses, with over 11,000 new registrations in the past five years, demonstrates the increasing demand for products that provide emotional value [6] - The current consumer landscape in places like Jinan and Shanghai showcases a vibrant market for emotional consumption products, with unique items and experiences attracting young consumers [4][2]