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台风选出的榴莲大福
Jing Ji Ri Bao· 2025-10-11 00:42
不久前,台风"桦加沙"在广东登陆,关注台风走向和影响的同时,网红甜品榴莲大福意外走红。超市其 他货架上空空如也,整盒整盒的榴莲大福静静躺着,成了"显眼包",被网友调侃为"台风选出的最难吃 甜品"。 但这款甜品其实是该超市在广州地区日均销量8000个的爆款,甚至有门店平时高峰时段需要排队才能买 到。台风天为何剩下这么多单品?平时爱吃榴莲大福的顾客去哪儿了? 自然灾害来临前,人们会不约而同地购买食物、日用品等,蔬菜、粮油、米面是首选。或许预警时间不 长,家里物资也不算匮乏,储备生活用品未必出于自身实际需求,更多源自"这是必需品""大家都在 买""有备无患"的心理暗示。而在台风这种应急情景下,平时颇受欢迎的榴莲大福就被大家潜意识归 为"非必需品"而排除在外了。 回到榴莲大福,在恶劣天气环境下,人们会首先考虑安全与生存,来到超市购买生活必需物资是优先 级。但对爱吃这款甜品的人来说,此时假如仅仅因为别人不买而不买,可能就失去了台风天抚慰自己心 情的"好时机"。与其从众跟风,不如追随本心,作出自己的选择。(本文来源:经济日报 作者:李苑) 打个比方,一家新开业的餐厅为了吸引顾客前来就餐,安排诸多服务员热情派发宣传单,还给 ...
北京第11家“胖永辉”落地旧宫,72小时新疆鲜果+东海24小时梭子蟹直送
Cai Jing Wang· 2025-08-15 07:05
Core Insights - Yonghui Supermarket has reopened its Beijing Jiugong store after 49 days of extensive renovations, marking its 11th store in Beijing and the 4th in Daxing District [1] - The redesigned store features a new layout that eliminates forced traffic flow, widens main aisles to 3 meters, and lowers shelf heights to 1.6 meters, enhancing customer experience [1] - The product structure has been significantly restructured, with nearly half of the products replaced, achieving 80% alignment with the product structure of the successful brand Pang Dong Lai [1] Store Features - The store has increased the number of cash registers to 33, significantly reducing peak hour wait times [1] - Fresh food offerings have been enhanced, with a notable increase in the proportion of baked and prepared food items, and the introduction of over 30 customer service features including a rest area and pet temporary accommodation [1] - The seafood section now includes fresh products like live crabs and oysters, with a focus on freshness management and customer service [1] Product Offerings - The ready-to-eat section has expanded to include over a hundred new items such as spicy beef strips and freshly baked pizzas, catering to family needs [2] - The bakery section features new products like mountain camellia spring water toast and various pastries, while local flavors are freshly made daily [2] - Following the Jiugong store, additional stores in Shijingshan, Yanjiao, and Daxing are set to complete renovations by September, with a total of 156 stores undergoing transformation nationwide [2]
永辉超市发布2025暑期消费报告,调改店销售额增长75%
Xin Lang Cai Jing· 2025-07-23 12:36
Group 1 - The core event "717 Good Eating Festival" was successfully held by Yonghui Supermarket, featuring over 100 new products and quality goods, leading to a significant sales increase of 75% in remodeled stores during the event [1][2] - The sales report highlighted that fresh food categories, particularly shrimp and fruits, became the top shopping choice for consumers, with Fuan grapes seeing a sales increase of over 100 times [2][3] - Yonghui's partnership with Yili for a competitively priced fresh milk product resulted in sales exceeding 1 million yuan within four days of launch, indicating strong potential for becoming a billion-level product [2] Group 2 - The remodeling of Yonghui Supermarket's stores has entered a scalable and systematic phase, with plans to open one remodeled store daily on average in the third quarter [2] - As of July 23, there are 136 remodeled stores nationwide, with significant sales growth observed in both first and second-tier cities, as well as rapid growth in some third and fourth-tier cities [2][3] - The company aims to continue its remodeling efforts, targeting 208 remodeled stores by the end of September 2023 and 300 by the Lunar New Year in 2026 [3]