手工制作摊位前同样人头攒动，剪纸、编织、非遗手作等项目让居民们近距离感受到传统技艺的魅力。庙会 现场的文艺表演区更是好戏连台，掌声雷动。居民们自编自演的舞蹈、歌曲轮番登场，轻快的舞步、嘹亮的 歌声，充满对生活的热情，舞狮、秧歌等民俗演出更是将氛围推向高潮。 小区物业公司经理杨生花说："举办这次庙会活动，就是为了给居民搭建一个交流互动的平台，丰富大家的业 余生活，营造和谐融洽的邻里氛围。看到大家玩得这么开心，我们觉得特别值。" 本报讯（西海新闻记者 燕卓 摄影报道） 12月20日，西宁市城北区九洲河畔世家小区内人头攒动、热闹非凡，一场新春民俗亲子庙会活动火热启幕。 小区2000余名居民踊跃参与，大家在逛吃游玩间，尽享家门口的欢乐盛宴。 此次活动是由西宁市城北区湟水河畔社区携手火车西站街道办事处、海贝尔博艺幼稚园以及辖区社区联合举 办。庙会现场，彩旗随风飘扬，吆喝声此起彼伏。美食摊位前人气最旺，金黄酥脆的小酥肉、酸酸甜甜的糖 葫芦、热气腾腾的关东煮，每一款特色小吃都让人垂涎欲滴。 亲子体验区更是热闹。投壶、套圈、猜灯谜等游戏，让孩子们玩得不亦乐乎，家长们则在一旁加油助威，时 不时拿起手机记录下温馨瞬间。"平时工作 ...

▲这是灵兽第1721篇原创文章 生鲜传奇超大店是在购物中心的"食品生活馆"，满足情绪性消费。 在灵兽传媒和超采会于2025年10月30-31日联合主办的2025中国零售创新峰会暨小业态发展大会与中国零售供应链展览会上，王卫做了以《吃着玩儿》为 主题的演讲。 下为演讲全文（有删改）： 要看懂消费降级下"精致的贫穷"的社会心态，并围绕"情绪消费"和"吃着玩"彻底重构商品逻辑。 作者/楚勿留香编辑整理 ID/lingshouke 有关"大店好还是小店好"的争论，在零售行业一直都未停止。 当然，这也与经济周期相关，二者互有"胜负"。在推崇小店、"小而美"的当下，被视为小业态引领者的乐城超市＆生鲜传奇董事长王卫，再一次将目光聚 焦"大店"。 他认为，重整开业的乐城超市，既不是传统超市的升级，更不是大卖场的回光，而是购物中心中，餐饮、奶茶店、咖啡店、化妆品店的降维消费。 比如，我们最早做的零食店，100平方米一天能做3万多元，毛利率高，一个月就能回本。尽管数据很好，但当时做大店出身的人，内心还是瞧不起小店 的，觉得太简单、不值一提。 1 从大卖场衰落到小业态崛起 各位来宾，大家早上好。感谢岳峰再次邀请我参加这个小业态论坛 ...

Core Viewpoint - The rise of 24-hour business operations in various sectors, particularly in food and beverage, reflects changing consumer demands and urban lifestyles, with a significant focus on nighttime consumption and emotional value rather than just functional value [4][8]. Group 1: Night Economy Trends - Many businesses, including tea shops and convenience stores, are extending their operating hours to cater to the growing demand for nighttime services, with some establishments reporting a 1.8 times increase in nighttime customer spending compared to daytime [5][6]. - The Jiangsu province has implemented policies to promote the night economy, encouraging businesses to adapt their operations to meet the needs of night consumers [4][5]. - The nighttime consumer base includes night shift workers, students, and young people, indicating a shift in lifestyle and work patterns that necessitate 24-hour services [7][8]. Group 2: Consumer Behavior and Preferences - Consumers are increasingly seeking emotional fulfillment through their purchases, with nighttime offerings providing a sense of comfort and companionship [8][9]. - A significant portion of consumer spending, approximately 60%, occurs during nighttime hours, highlighting the importance of this market segment [7][8]. - The demand for convenience and immediate gratification is driving the growth of nighttime consumption, with many consumers valuing the ability to access services at any hour [8][9]. Group 3: Operational Challenges - The 24-hour business model faces challenges such as high operational costs, including employee wages and utilities, which can lead to financial strain if nighttime revenues do not meet expectations [9][11]. - Employee turnover in night shifts poses a challenge for maintaining service quality and increasing recruitment and training costs [11]. - The unpredictability of nighttime customer traffic creates additional risks for businesses, necessitating strategies to cultivate stable nighttime consumer habits [9][12]. Group 4: Innovative Solutions - Some businesses are innovating by creating unique consumer spaces, such as cafes with study areas, to attract a diverse clientele during nighttime hours [12]. - Simplifying product offerings during nighttime operations can help reduce waste and streamline service, allowing businesses to operate more efficiently [12]. - Collaboration between businesses and government is essential to support the growth of the night economy, ensuring that urban planning and policies align with the needs of nighttime consumers [12].

Core Insights - The traditional "couple stores" in China are experiencing a rapid decline, facing unprecedented survival challenges due to the rise of chain convenience stores and e-commerce platforms [3][4][10] - The number of physical store closures exceeded 12,000 in 2024, with many long-standing couple stores among them, particularly in second and third-tier cities [3][4] - Despite the challenges, some couple store owners are adapting by diversifying their offerings and exploring partnerships with new retail platforms [7][8][10] Group 1: Industry Trends - The expansion of chain convenience stores is a significant pressure on couple stores, with a net increase of 9,570 convenience stores in 2024, bringing the total to over 320,000 [3][4] - The shift in consumer behavior towards online shopping and community group buying has led to a 30% to 50% decrease in foot traffic for couple stores compared to ten years ago [4][5] - The core revenue from tobacco sales, which used to account for about 40% of total sales, is declining due to changing consumer preferences and the rise of e-cigarettes [5][10] Group 2: Adaptation Strategies - Some couple store owners are transforming their business models by expanding store size and adding fresh food and ready-to-eat products to attract customers [7][10] - Innovative services, such as printing and copying, are being introduced by some couple stores to diversify income streams [7][10] - A few couple stores are leveraging their unique local offerings to differentiate themselves from chain stores, creating a niche market [7][10] Group 3: Future Outlook - The survival of couple stores hinges on their ability to adapt to market changes and find a balance between standardization and differentiation [12] - In rural and suburban areas, couple stores still play a crucial role in the retail landscape, contributing to 40% of the total retail channel output [10][12] - The relationship between couple stores and chain convenience stores is evolving, with some exploring collaborative models that retain community ties while benefiting from modern supply chains [11][12]

Group 1 - The "Jinan Supermarket" is undergoing significant changes with new store openings and renovations, particularly by Yonghui Supermarket, which is adopting a "Pang Donglai" style of store transformation [2] - Yonghui Supermarket's first transformed store in Jinan reported a sales increase of over 300% and a customer traffic increase of over 100% in the first three months after reopening [2] - A total of 26 transformed stores were opened by Yonghui Supermarket across various locations in late September, indicating a rapid expansion of their new store format [2] Group 2 - The third transformed store of Shandong Yonghui Supermarket is set to reopen on November 28, following a temporary closure starting October 10 [3] - Historical context shows that several major supermarket brands, including RT-Mart and Carrefour, have exited the Jinan market, highlighting the competitive landscape [3] - Supermarkets are increasingly investing in bakery and prepared food categories, with Yonghui Supermarket introducing over 200 new products in its "Bakery and Prepared Food" channel [3]

Core Viewpoint - The article emphasizes the growing trend of convenience stores becoming essential for fitness enthusiasts, providing quick and nutritious meal options post-workout, thus integrating into the fitness lifestyle in China [5][10][41]. Group 1: Convenience Store Trends - The number of convenience stores in China has surpassed 321,000, indicating widespread availability near gyms and urban areas [9]. - Convenience stores are evolving from traditional small shops to modern outlets characterized by health, trendiness, nutrition, and convenience [9][10]. - The rise of 24-hour convenience stores aligns with the increasing demand for late-night fitness options, with a significant percentage of gyms also operating around the clock [14][15]. Group 2: Nutritional Insights - Research indicates that the optimal time for nutritional replenishment post-exercise is within 30 to 45 minutes, with a recommendation for a 68 kg individual to consume 68 to 102 grams of carbohydrates [7]. - Convenience stores offer a variety of healthy food options that cater to the dietary needs of fitness enthusiasts, including low-sugar, high-protein products [19][20]. - The article highlights the importance of food safety and ingredient transparency, with a survey showing that 42.6% of consumers prioritize these factors when choosing health foods [33]. Group 3: Consumer Behavior - The convenience of accessing nutritious meals at convenience stores is preferred over cooking at home or waiting for takeout, making it a suitable choice for fitness individuals [7][10]. - Social media trends, such as convenience store meal reviews, have gained popularity, with videos on "convenience store fat-loss meals" attracting over 300,000 views [7]. - The integration of convenience stores with gyms is becoming a popular trend, as many consumers prefer gyms located near these stores for easy access to healthy food options [15][18]. Group 4: Meal Options and Recommendations - Convenience stores provide a wide range of meal options, including hot foods, ready-to-eat meals, and healthy snacks, catering to various dietary preferences [19][21]. - The article suggests specific meal choices for fitness enthusiasts, such as low-fat, high-carb options, and emphasizes the importance of checking nutritional information on packaging [47][49][53]. - The convenience store model allows for a diverse selection of meals that can satisfy the nutritional needs of both professional athletes and casual gym-goers [23][41].

Core Insights - The convenience store sector in Jiangsu is experiencing rapid expansion, with multiple brands entering the market and increasing their store counts significantly [1][2][3] - The growth of convenience stores is outpacing the overall retail market, with convenience stores and supermarkets showing year-on-year growth rates of 17.9% and 8.9% respectively [3] - Profitability has become a core challenge for the industry, shifting focus from mere expansion to sustainable profit generation through optimized product offerings and supply chain management [4][5][6] Expansion and Competition - Major brands like Jin Ying 7-Eleven and Lawson have established a strong presence in Jiangsu, with Jin Ying reaching 300 stores and Lawson exceeding 600 stores [2] - The total number of convenience stores in Jiangsu may exceed 5,000 when including non-chain brands, indicating a highly competitive landscape [2] - The competition is intense, with some areas having multiple stores within close proximity, leading to a challenging environment for customer retention [2] Profitability and Product Strategy - The convenience store industry is facing operational pressures, with the era of easy profits from prime locations coming to an end [4] - Key profitability strategies include optimizing product structures and developing private labels, with fresh food and ready-to-eat items being critical profit drivers [4][5] - Fresh food products can achieve gross margins of 35%-45%, highlighting their importance in the product mix [4] Supply Chain and Operational Efficiency - A robust supply chain is essential for supporting fresh food strategies, with significant investments being made in distribution centers and central kitchens [5][6] - Brands are exploring different operational models, such as franchising versus self-operated stores, to balance expansion and profitability [6] - Local brands have a competitive edge in adapting to regional market preferences, which is difficult for international brands to replicate [6] Service Innovation and Market Trends - The future of convenience stores is shifting towards becoming community hubs, offering services beyond traditional retail [7][8] - There is a notable imbalance in store distribution, with some areas lacking sufficient competition, which affects service quality [7] - Brands are diversifying their offerings to include community services, leisure spaces, and digital innovations to enhance customer experience [8][9] Technology and Future Outlook - Many leading convenience store brands are leveraging smart devices and big data to optimize inventory management and enhance operational efficiency [9] - The rise of instant retail services is expected to grow, with convenience stores increasingly taking on delivery orders [9] - The ability to quickly respond to consumer demands will be crucial for capturing a larger market share in the future [9]

Core Insights - The term "主理人" (principal) is losing its appeal among consumers, particularly in the food industry, as they increasingly reject the high prices and perceived lack of service associated with these establishments [1][3][9] - Initially, these "主理人" shops attracted young consumers by offering a sense of connection and emotional value, but this sentiment has shifted as consumers find the prices unjustifiable compared to competitors like 瑞幸 (Luckin Coffee) [3][6] - The concept of "主理人" is often misapplied, with many individuals lacking the necessary expertise and professionalism, leading to consumer dissatisfaction [4][6][10] Industry Trends - The rise of "主理人" shops has led to a perception of inflated prices without corresponding quality, as many of these establishments prioritize branding over product excellence [7][9] - The overuse of the term "主理人" has diluted its meaning, causing consumer backlash as they encounter a lack of genuine expertise and product differentiation [7][10] - The current trend indicates a shift towards consumers preferring authentic, knowledgeable individuals over those who rely on personal branding without substantial product quality [10][11] Future Outlook - The future of "主理人" will depend on the ability to provide specialized services and high-quality products that can rebuild consumer trust [11][12] - The industry may see a cleansing of inauthentic "主理人" as consumers demand more from their interactions with brands [12]

Core Insights - Yonghui Supermarket has reopened its Beijing Jiugong store after 49 days of extensive renovations, marking its 11th store in Beijing and the 4th in Daxing District [1] - The redesigned store features a new layout that eliminates forced traffic flow, widens main aisles to 3 meters, and lowers shelf heights to 1.6 meters, enhancing customer experience [1] - The product structure has been significantly restructured, with nearly half of the products replaced, achieving 80% alignment with the product structure of the successful brand Pang Dong Lai [1] Store Features - The store has increased the number of cash registers to 33, significantly reducing peak hour wait times [1] - Fresh food offerings have been enhanced, with a notable increase in the proportion of baked and prepared food items, and the introduction of over 30 customer service features including a rest area and pet temporary accommodation [1] - The seafood section now includes fresh products like live crabs and oysters, with a focus on freshness management and customer service [1] Product Offerings - The ready-to-eat section has expanded to include over a hundred new items such as spicy beef strips and freshly baked pizzas, catering to family needs [2] - The bakery section features new products like mountain camellia spring water toast and various pastries, while local flavors are freshly made daily [2] - Following the Jiugong store, additional stores in Shijingshan, Yanjiao, and Daxing are set to complete renovations by September, with a total of 156 stores undergoing transformation nationwide [2]

Core Viewpoint - Yonghui's Old Palace store has adopted a new layout that deviates from traditional supermarket designs, enhancing customer experience and operational efficiency [3] Group 1: Store Layout and Design - The Old Palace store has eliminated mandatory traffic flow designs, widening the main aisle to 3 meters and standardizing shelf height to 1.6 meters for a more open visual space [3] - The number of cash registers has increased to 33, reducing queue times during peak hours [3] Group 2: Product Offering Adjustments - Nearly half of the products in the store have been replaced, with the new product structure aligning 80% with the model of the successful brand "Pang Dong Lai" [3] - The store has implemented a "468 freshness management" system in the fruit cutting area, offering discounts based on the time since preparation [3] - A dedicated section for Pang Dong Lai's private label products has been established, featuring over 70 items including DL juice and craft beer [3] Group 3: Future Expansion Plans - Other Yonghui stores, including Shijingshan Lugou, Yanjiao Shangshang City, and Daxing Kangzhuang Tianjian Plaza, are also set to undergo similar renovations [3] - The total number of renovated Yonghui stores nationwide has reached 156, with an expectation to reach 200 by September 30 [3]