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湖北孝感:文旅新体验带火消费新场景
Jing Ji Ri Bao· 2025-09-16 03:29
经济日报记者 董庆森 据了解,"槐荫船说"自今年4月启幕以来,已接待游客超2.5万人次,带动周边餐饮、住宿、零售等 业态快速增长,实现"一场演出拉动一片消费"的链式效应,成为城市夜经济亮点之一。 孝感市商务局相关负责人汪玉平表示,今年以来,孝感坚持政策与活动双轮驱动,全面完善消费政 策,出台提振消费专项行动工作方案,配套制定汽车以旧换新叠加补贴等4项实施细则,持续激发消费 动能。今年年初,孝感市还围绕"年在荆楚 巳巳如意""乐购湖北"等主题,累计开展了200多场促消费活 动,直接带动消费破百亿元。 数据显示,今年1月至7月,孝感全市社会消费品零售总额达926亿元,同比增长6.2%;网络零售额 突破80亿元,同比增长18%,增速高于湖北省10个百分点。 "文化和科技的深度融合是这台剧场场客满的关键。""槐荫船说"项目负责人唐承辉告诉记者,河心 伴游船搭载的智能水幕系统能根据游船位置自动调整投影角度,确保游客在行进中始终拥有最佳视角, 5G物联网系统确保了游船与水上舞台、岸上灯光设备之间的精准联动。 "槐荫船说"是孝感市通过文旅融合发展夜经济、打造消费新增长点、提振市场活力的一个缩影。近 年来,当地挖掘本土历史文 ...
讲好孝文化新故事 孝感交出文旅+就业双答卷|活力中国调研行
Core Insights - Hubei Province has prioritized boosting consumption and improving livelihoods as key strategies to enhance the well-being and security of its citizens, achieving a retail sales total of 15,185.87 billion yuan with a growth rate of 6.2% from January to July 2025, surpassing the national average by 1.4 percentage points [1] - The city of Xiaogan has successfully integrated cultural tourism and employment initiatives, showcasing a model of high-quality development through its unique cultural heritage and innovative reforms [1][2] Group 1: Cultural Tourism Development - Xiaogan, known for its rich cultural heritage, has launched the "Huaijin Boat Story" project, which combines night boat tours with light shows and performances, expected to attract nearly 100,000 visitors and generate revenue of 23.17 million yuan annually [2] - The project has stimulated local economic activity, with an estimated 85 million consumer visits and a total projected revenue of 114.42 million yuan [2][5] - The city has also invested in the Yunmeng County's cultural heritage, with nearly 50 million yuan allocated for museum enhancements, aiming to create a "time tunnel" connecting ancient and modern cultures [3] Group 2: Employment and Economic Impact - The development of cultural tourism in Xiaogan has created over 1,800 direct jobs, with 75% of positions filled by local residents, and has indirectly supported over 800 additional jobs in related sectors [6] - The "Huaijin Boat Story" and other cultural initiatives have led to a 6.2% increase in Xiaogan's retail sales, with significant contributions from local events and attractions [5] - The city has established 121 local employment service stations and organized numerous recruitment events, providing over 255,400 job opportunities [7][8]