Core Viewpoint - The acquisition of Baizhichui by Juyi Group marks a significant step in its transition from a color cosmetics leader to a diversified beauty group focused on scientific skincare [2][10]. Group 1: Acquisition Details - Juyi Group has officially signed an acquisition agreement with Baizhichui, a dermatology-based skincare brand [2]. - Baizhichui, founded in 2012, focuses on providing safe and effective skincare solutions for sensitive and problematic skin, leveraging a strong medical background [4]. - The brand's product line includes solutions for various skin concerns, with its "Little Green Bottle" series achieving sales of over 8 million units [5]. Group 2: Brand and Market Position - Baizhichui's founder, Dr. Li Yuanhong, will continue as Chief Product Officer, ensuring the brand's medical expertise is maintained [6]. - The brand has established a comprehensive channel network, initially focusing on professional channels and later expanding to e-commerce and retail [6][10]. - Juyi Group's retail revenue is projected to exceed 4.2 billion in 2024, with a 36% year-on-year increase, showcasing its strong market position [10][14]. Group 3: Strategic Implications - The acquisition is seen as a strategic move to enhance Juyi Group's multi-category brand matrix, which now includes color cosmetics, skincare, and scalp care [10][15]. - Juyi Group aims to leverage Baizhichui's scientific skincare expertise to accelerate its growth in the professional skincare market [15]. - The company has been recognized as one of the top 100 global beauty companies, ranking 68th this year, reflecting its competitive strength [16].

文｜贺哲馨 编辑｜乔芊 社交网络放大了我们的容貌焦虑，改造外表的内容通常都能获得不少点赞，只有一个场景是例外：运动。 该不该化妆的自由在这里戛然而止，冒险者收到的担心往往是"不会出汗吗？妆不会花吗？"嘲讽声音更是常见，仿佛女性一旦画上全妆、穿上贴身衣裤， 就"不是来正经运动的"，就是"另有所图"。就连亚洲排名第一的田径选手吴艳妮也曾因比赛时妆容精致遭受巨大非议，尽管她的成绩足以证明妆容与竞技水 平并无必然冲突。 "运动一向是男性化气质主导的领域，直到女性运动员的出现改变了这一切。"专注于小红书平台的某运动美妆品牌创始人Minx告诉36氪。"而更多的女性带 来了新的风气，仅此而已。" 2024年的巴黎奥运会堪称这一趋势的集大成者，这届被誉为"最时尚"的奥运会上，女性运动员的眼线与记分牌上的数字一样耀眼。她们背后的推手，往往是 一两家美妆巨头。即便无法像传统赞助商那样将Logo印在队服上，品牌仍甘之如饴，因为女性——无论是作为观众还是参赛者——正在体育领域迎来前所 未有的增长。 新的观众 今年4月，美国大学体育协会（NCAA）女子篮球锦标赛在ESPN和ABC电视台吸引了2400万观众，创下2019年以来篮球赛事的 ...