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联合利华领投Messy,护发赛道持续升温
Bei Jing Shang Bao· 2025-07-08 12:18
Core Insights - Unilever has made a strategic investment in the hair care brand Messy, leading a $5 million funding round, with over $3 million already received [1][3] - Messy, founded by Alli Webb, is recognized as a prominent independent hair care brand, having launched five core products and planning to expand its product range [3] - Unilever's recent activities in the hair care sector indicate a focus on high-growth and high-margin beauty and health segments, with significant investments in brands like NEXXUS [4] Company Developments - Messy has gained attention for its innovative approach in the hair care market, with plans to introduce mini products, hair accessories, and travel kits [3] - Unilever's investment in Messy is likely influenced by Webb's extensive entrepreneurial experience in the hair care industry [3] - The company has been actively enhancing its brand portfolio in China, as seen with the launch of NEXXUS and its marketing strategies [4] Industry Trends - The hair care market in China is experiencing rapid growth, with a projected market size exceeding 30 billion yuan in 2024, reflecting a year-on-year growth rate of over 33% [5] - Competition in the hair care sector is intensifying, with both international and domestic brands entering the market, including recent moves by Proya and other local brands [5] - The market is characterized by a high level of maturity, making it challenging for new entrants unless they can offer significant technological differentiation and strong branding [5]
护发赛道成美妆品牌新战场
Bei Jing Shang Bao· 2025-07-02 13:13
Core Insights - The acquisition of Color Wow by L'Oréal marks a strategic move to expand its high-end hair care portfolio and enter the growing Chinese market [1][4] - The hair care market in China is rapidly expanding, with significant competition among beauty brands to capture market share [7][8] Group 1: Acquisition Details - L'Oréal has signed an agreement to acquire Color Wow, a professional hair care brand founded in 2013, known for addressing stubborn hair issues [4] - Color Wow's sales have reportedly doubled over the past three years, with total sales exceeding $300 million and a target valuation of $1 billion [4] - The acquisition is seen as a way for L'Oréal to strengthen its position in the hair care and styling categories [4][5] Group 2: Market Dynamics - The Chinese hair care market is projected to grow from 581.4 billion yuan in 2021 to an estimated 668-691 billion yuan by 2025, driven by scalp care, premiumization, and export growth [7] - L'Oréal's professional hair care division has shown consistent growth, with a 5.3% increase in sales in 2024 and a 2.7% increase in Q1 2025 [5] - Competitors like Proya and Juhua Group are also expanding their presence in the hair care sector, indicating a highly competitive landscape [7][10] Group 3: Competitive Landscape - The hair care market in China is characterized by established brands like Procter & Gamble and Unilever, with L'Oréal ranking behind them in market share [10] - New entrants face challenges in a mature market, requiring strong technological differentiation and effective branding to succeed [11] - The competitive pressure is evident as brands like Proya and others are rapidly launching new products and expanding their market reach [7][10]
橘朵母公司“捡漏”百植萃,功能性护肤成美妆巨头必争之地
Guan Cha Zhe Wang· 2025-06-19 10:24
Core Viewpoint - Ju宜 Group has officially signed an acquisition agreement with the dermatological skincare brand 百植萃, aiming to strengthen its position in the scientific skincare sector [1][9]. Company Overview - 百植萃 was established in 2012, focusing on providing safe and effective skincare solutions for problematic and sensitive skin, with a product line that includes soothing, barrier repair, anti-aging, and whitening [3]. - The brand's best-selling product is the 小绿瓶精华, priced at 198 yuan for 30ml, 288 yuan for 50ml, and 458 yuan for 80ml, with previous prices being significantly higher [3]. Leadership and Expertise - The brand's product development has been led by renowned dermatologist 李远宏, who has contributed to the formulation of all products and has internationally recognized research achievements [7]. - 李远宏 will continue as Chief Product Officer post-acquisition, overseeing the entire product development process from consumer insights to clinical validation [9]. Market Position and Strategy - Ju宜 Group sees long-term growth potential in the "medical-research integration" skincare sector, which addresses real pain points for different skin types and represents a significant direction for skincare consumption upgrades [9]. - The acquisition is viewed as a strategic move to fill gaps in the skincare market and enhance Ju宜 Group's portfolio, following its previous acquisition of the high-end hair care brand馥绿德雅 [9]. Financial Performance - Ju宜 Group reported a revenue of 3.5 billion yuan in 2024, marking a 36% year-on-year growth, and has maintained double-digit growth for several consecutive years [11]. - The acquisition of 百植萃 is interpreted as a step towards seeking a larger premium space in the market, especially as the functional skincare market becomes increasingly competitive among major beauty brands [11]. Industry Trends - The functional skincare market is becoming a battleground for beauty giants, with companies like L'Oréal and Estée Lauder increasing their investments in this area [11]. - Recent acquisitions in the sector, such as L'Oréal's purchase of Medik8, highlight the trend of integrating scientific research into skincare product development [11].
40亿级国货美妆集团,进军功效护肤赛道!
FBeauty未来迹· 2025-06-17 15:18
Core Viewpoint - The acquisition of Baizhichui by Juyi Group marks a significant step in its transition from a color cosmetics leader to a diversified beauty group focused on scientific skincare [2][10]. Group 1: Acquisition Details - Juyi Group has officially signed an acquisition agreement with Baizhichui, a dermatology-based skincare brand [2]. - Baizhichui, founded in 2012, focuses on providing safe and effective skincare solutions for sensitive and problematic skin, leveraging a strong medical background [4]. - The brand's product line includes solutions for various skin concerns, with its "Little Green Bottle" series achieving sales of over 8 million units [5]. Group 2: Brand and Market Position - Baizhichui's founder, Dr. Li Yuanhong, will continue as Chief Product Officer, ensuring the brand's medical expertise is maintained [6]. - The brand has established a comprehensive channel network, initially focusing on professional channels and later expanding to e-commerce and retail [6][10]. - Juyi Group's retail revenue is projected to exceed 4.2 billion in 2024, with a 36% year-on-year increase, showcasing its strong market position [10][14]. Group 3: Strategic Implications - The acquisition is seen as a strategic move to enhance Juyi Group's multi-category brand matrix, which now includes color cosmetics, skincare, and scalp care [10][15]. - Juyi Group aims to leverage Baizhichui's scientific skincare expertise to accelerate its growth in the professional skincare market [15]. - The company has been recognized as one of the top 100 global beauty companies, ranking 68th this year, reflecting its competitive strength [16].