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欧曼重卡上半年销量大涨74%,份额提升近5%,全面领跑行业!
第一商用车网· 2025-07-22 05:45
Core Viewpoint - The heavy truck market in China is experiencing a gradual recovery, with a total sales volume of 539,000 units in the first half of 2025, representing a year-on-year growth of 7% and a net increase of approximately 35,000 units compared to the same period last year. The market is expected to return to a level of 1 million units for the entire year 2025 due to the implementation of new scrapping subsidies for old operational trucks [1][10]. Group 1: Market Performance - The overall heavy truck market achieved a 7% growth in the first half of 2025, with the most notable segment, the tractor market, only growing by 2%. This is closely related to the ongoing changes in fuel types within the heavy truck market [4][10]. - The market share of diesel, gas, and new energy trucks in the heavy truck market was approximately 52:26:22, with diesel and new energy trucks experiencing year-on-year sales growth of 12% and 186%, respectively, while gas trucks saw a decline of 16% [6][10]. - Among the top five companies in the heavy truck industry, Foton Auman was the only company that achieved growth across all major segments, significantly outperforming the overall market growth [8][10]. Group 2: Company-Specific Insights - Foton Auman's heavy truck sales in the first half of 2025 increased by 74% year-on-year, significantly higher than the overall market growth, resulting in a market share increase of 4.8 percentage points [7][10]. - In the first half of 2025, Foton Auman's market share in key regions exceeded 30% in Anhui and Fujian, with significant growth in Henan and Jiangxi, where sales doubled [12][14]. - Foton Auman's success in capturing opportunity markets is attributed to its targeted approach, focusing on diesel tractors, heavy-duty trucks, new energy vehicles, and engineering markets [14][19]. Group 3: Product Development and Market Strategy - Foton Auman has introduced several star products tailored for different market segments, including high-end luxury heavy trucks and efficient flagship models, which have contributed to its strong sales performance [21][23]. - The company has effectively addressed the increasing demands for transportation efficiency in the cargo truck market, with its automatic transmission models and newly launched products gaining traction [23]. - The sales of Foton Auman's diesel tractors in specific markets, such as coal transportation and general cargo, have seen substantial growth, with year-on-year increases of 1417% and 76%, respectively [16][19].