候场中的李安娜。 李安娜在拍摄中。 近日，一则短剧演员李安娜"全年拍了48部戏，日均工作16小时"的消息在社交平台引发热议，不少网友 纷纷感叹其敬业与赚钱不易。 1月27日，李安娜接受华西都市报、封面新闻采访时表示，自己并非科班演员出身，只因儿时的"明星 梦"才进入了演艺行业。入行两年多时间，李安娜已参演了近50部短剧，拍摄了上百条广告。 "弃医从艺"的她享受表演 福建女孩李安娜是"00后"，因为上大学去了上海，后来也因为工作在上海扎下根，成为"新沪人"。 "其实我并非科班出身的演员，大学是在上海健康医学院学的康复物理治疗专业，毕业后也在医院实 习。"李安娜坦言，与许多医学生一样，她曾规划考研深造。然而，童年时期对唱歌、表演的热爱，让 她心中始终埋着一颗"明星梦"的种子。这也让她在毕业后不久，接触到广告拍摄，从而进入短剧行业。 "毕业后在医院实习，周末有空的时候就尝试去找广告拍摄类的副业。"李安娜回忆说，她拍摄的第一条 广告是在2022年底——欧莱雅的一款护肤品广告，拍摄用时半天，片酬300元。 "至今我还记得，看到广告成片后，除了成就感外，我对自己在镜头前的表现力并不满意，和广告里的 其他演员比，很生涩。" ...

Core Insights - L'Oréal demonstrated resilience in a turbulent market with a 3.4% year-on-year sales growth to €32.807 billion (approximately ¥271.261 billion) in the first nine months of 2025, with Q3 growth accelerating to 4.9% [2] - The recovery in core markets, particularly in China and the USA, was highlighted, with North Asia achieving positive growth for the first time in two years [2][13] - Strong performance was noted across product categories, with hair care and fragrance leading the way, while makeup rebounded significantly [2][5] - E-commerce channels continued to show double-digit growth, reinforcing L'Oréal's competitive advantage in online sales [2] Financial Performance - Overall sales for the first nine months of 2025 reached €32.807 billion, with a reported growth of 3.4% [12] - By division, Professional Products led with a 7.4% comparable growth, followed by Consumer Products at 3.1%, Luxe at 2.2%, and Dermatological Beauty at 3.7% [12] - Regionally, Europe maintained a steady growth of 3.6%, while emerging markets like SAPMENA-SSA and Latin America saw significant growth rates of 11.0% and 8.2%, respectively [12][13] Market Dynamics - The North Asia region, particularly China, showed a strong recovery with a low single-digit growth in the first nine months and a mid-single-digit growth in Q3, driven by high-end cosmetics and innovative product launches [13][16] - L'Oréal's strategic focus on localized product development for Chinese consumers has been pivotal, with several brands launching tailored products [16][18] Strategic Initiatives - L'Oréal is transitioning from a brand manager to an "ecosystem builder," acquiring new brands and securing beauty and fragrance licenses from luxury brands [19][20] - The company has made significant organizational changes, focusing on talent development and key market strategies, with numerous leadership appointments reflecting a commitment to emerging markets [25][26] Product Innovation - Key product launches in 2025 included high-concentration skincare products tailored for the Chinese market, showcasing L'Oréal's commitment to innovation and local consumer preferences [16][17] - The introduction of new brands and products is part of L'Oréal's strategy to enhance its brand portfolio and meet diverse consumer needs [20][24]