短剧行业
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“00后”女医学生跨界演短剧 从“女配专业户”进阶“大女主”
Xin Lang Cai Jing· 2026-02-08 18:30
候场中的李安娜。 李安娜在拍摄中。 近日,一则短剧演员李安娜"全年拍了48部戏,日均工作16小时"的消息在社交平台引发热议,不少网友 纷纷感叹其敬业与赚钱不易。 1月27日,李安娜接受华西都市报、封面新闻采访时表示,自己并非科班演员出身,只因儿时的"明星 梦"才进入了演艺行业。入行两年多时间,李安娜已参演了近50部短剧,拍摄了上百条广告。 "弃医从艺"的她享受表演 福建女孩李安娜是"00后",因为上大学去了上海,后来也因为工作在上海扎下根,成为"新沪人"。 "其实我并非科班出身的演员,大学是在上海健康医学院学的康复物理治疗专业,毕业后也在医院实 习。"李安娜坦言,与许多医学生一样,她曾规划考研深造。然而,童年时期对唱歌、表演的热爱,让 她心中始终埋着一颗"明星梦"的种子。这也让她在毕业后不久,接触到广告拍摄,从而进入短剧行业。 "毕业后在医院实习,周末有空的时候就尝试去找广告拍摄类的副业。"李安娜回忆说,她拍摄的第一条 广告是在2022年底——欧莱雅的一款护肤品广告,拍摄用时半天,片酬300元。 "至今我还记得,看到广告成片后,除了成就感外,我对自己在镜头前的表现力并不满意,和广告里的 其他演员比,很生涩。" ...
马化腾连续两次年会发话,微信短剧能否超越红果?
3 6 Ke· 2026-02-03 23:49
腾讯官方数据显示,2025年,微信生态短剧主体增长超31%,收入破千万的公司超90家,真人短剧数量 近30万部,漫剧上架增长达惊人的3380%,成为增长最快的细分赛道。此外,2025年视频号上线原生短 剧后,一个季度的时间,日流水从0突破千万级,多部短剧收益突破百万,播放量破亿。 虽然与红果相比,微信生态短剧体量还很小。但它的想象空间在于,拥有互联网第一用户规模的微信, 如果按照抖音流量灌溉的方式发力短剧,很容易复制出另一个红果,它的业务上限会很高。 微信生态短剧未来能否颠覆行业格局,暂时先打个问号。眼下,微信短剧生态是否完善,谁在微信短剧 生态掘金?除了90多家收入破千万,其他玩家真实收益如何? 自2024年红果跻身行业第一至今,短剧行业格局已经很长时间趋于稳定。 断层式领先的红果,几乎集行业所有高光于一身,爱奇艺、优酷、腾讯视频、B站、百度、小红书等其 他玩家,鲜少诞生破圈的爆款短剧,业务规模也常常比较隐秘。 进入2026年,拥有14.14亿月活跃用户的微信,似乎成了短剧行业的一个新变量。1月中旬的微信公开课 上,腾讯主动对外披露了一些数据,外界得以窥见微信短剧增长态势。 微信短剧大多为老剧,版方收入几十 ...
白淼: 用敬业定义短剧演员
Xin Lang Cai Jing· 2026-01-22 23:18
A The Bank and and the states 11 2010 on the start of 频 11:21 k GOR 1 ■记者 张 萌 图片由受访者提供 "7天拍摄,几乎每一天都在连轴转。"今年1月6日,嘉兴好好蒋话文化科技有限公司2026年首部投资短 剧正式开拍,为新年影视创作拉开序幕。作为该剧女主角的白淼,首次挑战民国题材便迎来高强度拍摄 节奏,从早到晚沉浸角色、反复打磨台词与情绪,用专业与敬业诠释角色魅力,也为这部开年短剧注入 鲜活质感。 (来源:嘉兴日报) 转自:嘉兴日报 19 0 0 ● 回溯过往,白淼与短剧的缘分早有伏笔。在校期间,她便参与过话剧演出。而近年来,短剧行业迅猛发 展,制作水准不断提升,部分作品甚至在叙事节奏和情感表达上超越了传统横屏内容,再加上身边不少 同学转型短剧后发展向好,她也在同学的邀约下踏入这个赛道,开启了自己的短剧演艺之路。 从话剧舞台到短剧镜头,白淼经历了表演方式的巨大转变,也在这种转变中不断成长。话剧表演需要夸 张的肢体动作和强劲的台词爆发力,以确保剧场最后一排的观众也能清晰感知角色情绪;而短剧拍摄 中,镜头的近距离呈现要求演员进行更细腻、更内敛的情 ...
字节否认番茄系300亿营收,但红果试图“通吃”短剧
3 6 Ke· 2025-11-27 09:12
Core Insights - The short drama market remains one of the few growth areas amid the peak of internet traffic dividends, with ByteDance's "Tomato Series" projected to exceed 30 billion to 50 billion yuan in profit by 2024, and revenue expected to double to 60 billion yuan by 2025 [1] Group 1: Industry Dynamics - The short drama business is evolving into a scalable content industry, with the Hongguo platform aiming to cover the entire IP, production, distribution, and monetization chain [2] - As of October 2025, the revenue from IP adaptations for micro short dramas on the Tomato platform has increased by 800% year-on-year, with over 6,000 works entering the adaptation process [2] - The rapid production cycle of short dramas, exemplified by the adaptation of "True Rich Girl is a Scholar" taking only 64 days, highlights the efficiency of the data-driven approach [2] Group 2: Creator Ecosystem - The Hongguo short drama platform has opened up for independent screenwriters and has implemented a revenue-sharing mechanism that ties earnings more closely to actual viewership [3][4] - As of October 2024, the total revenue share for scripts on the Hongguo platform has exceeded 70 million yuan per month, transitioning the industry from a traditional employment model to a partnership model [4] - This new model is particularly attractive to actors and screenwriters, allowing them to become co-creators and link their earnings to the performance of their works [5] Group 3: Competitive Landscape - Traditional long-video platforms are also entering the short drama space, creating a competitive environment, with platforms like iQIYI, Tencent Video, and Youku launching their own short drama initiatives [7] - The focus of competition is shifting from producing hit dramas to making hits a regular occurrence, with Hongguo positioned as a central player in this evolving landscape [7]
小米,杀入短剧赛道!
Zhong Guo Ji Jin Bao· 2025-10-16 02:53
Core Viewpoint - Xiaomi has officially launched its independent short drama app "Weiguan Short Drama" on its application store, marking its entry into the competitive short drama market, which is characterized by a trend towards free content and a shift from traditional advertising and paid models [1][2][8]. Company Summary - The "Weiguan Short Drama" app is fully owned by Xiaomi Technology Co., Ltd., and has already achieved 20,000 downloads, currently available only for Xiaomi phone users [2][6]. - The app features over 20 genres, including urban, romance, and family ethics, and emphasizes a user-friendly experience with its "ad-free, free viewing" model [8]. - Xiaomi's strategy indicates a transition from content marketing to building its own content ecosystem, aiming to enhance user retention and explore full-chain capabilities from content production to distribution [8]. Industry Summary - The short drama sector is experiencing intense competition, with major internet companies like Pinduoduo, Taobao, JD, and Tencent actively investing in short drama initiatives [9]. - The short drama market in China is projected to grow significantly, with the market size expected to reach 505 billion yuan in 2024, surpassing movie box office revenues for the first time, and further increasing to 634.3 billion yuan by 2025 and 856.5 billion yuan by 2027 [10]. - The competitive landscape is evolving, with a focus on companies that can effectively convert short drama traffic into core business value and those capable of producing hit content and quality IP [9].
华媒控股:公司积极关注短剧行业的发展,积极探索相关合作模式和参与形式
Zheng Quan Ri Bao Wang· 2025-09-26 12:40
Group 1 - The company is actively monitoring the development of the short drama industry [1] - The company is exploring various cooperation models and participation forms in the short drama sector [1] - Currently, the company has not generated any revenue or profit from these initiatives [1]
小鱼盈通(00139) - 有关可能投资一间公司之谅解备忘录
2025-08-18 10:50
(股份代號:139) 有關可能投資一間公司之諒解備忘錄 小魚盈通控股有限公司(「本公司」,連同其附屬公司統稱「本集團」)董事(「董事」) 會(「董事會」)宣佈,於二零二五年八月十八日,本公司與浙江出海數字技術有限 公司(「目標公司」)訂立諒解備忘錄(「諒解備忘錄」)。諒解備忘錄之主要條款載 列如下。 諒解備忘錄 日期: 二零二五年八月十八日 訂約方: 本公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責, 對其準確性或完整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任 何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 (前稱 Central Wealth Group Holdings Limited 中達集團控股有限公司) (於百慕達註冊成立之有限公司) 目標公司 目標公司為一間於中華人民共和國(「中國」)註冊成立之有限責任公司。經董事會 作出一切合理查詢後所深知、盡悉及確信,目標公司及其最終實益擁有人均為獨 立第三方。 諒解備忘錄之主要條款 待簽訂正式協議後,本公司(或其指定實體)擬對目標公司進行投資(包括但不限 於收購目標公司股權)。 於簽訂諒解備忘錄後,本 ...
上海放大招,助力“独角兽”企业;中国东方,换帅;比亚迪,承诺兜底→
新华网财经· 2025-07-10 00:31
Group 1: Economic Policies and Developments - Shanghai Municipal Economic and Information Commission released a three-year action plan (2025-2027) to support high-growth enterprises, emphasizing resource mergers and acquisitions, and encouraging unicorn companies to optimize industrial ecology through mergers and restructuring [1][8] - The National Development and Reform Commission (NDRC) projected that China's economic increment over five years will exceed 35 trillion yuan, equivalent to the total economic output of Guangdong, Jiangsu, and Shandong provinces in 2024 [3] - NDRC reported that the average economic growth rate in the first four years of the 14th Five-Year Plan reached 5.5%, despite challenges such as the pandemic and trade tensions [3][4] Group 2: Industry Performance and Trends - The NDRC indicated that the contribution rate of domestic demand to economic growth averaged 86.4%, with final consumption contributing 56.2%, an increase of 8.6 percentage points compared to the 13th Five-Year Plan [5] - The manufacturing sector's added value has exceeded 30 trillion yuan annually since the 14th Five-Year Plan, maintaining China's position as the world's leading manufacturing country for 15 consecutive years [5][6] - The total volume of China's marine economy is expected to surpass 10 trillion yuan in 2024, with significant shares in global shipping and marine products [4][6] Group 3: Corporate Developments - China Orient Asset Management announced the election of Liang Qiang as chairman, pending regulatory approval, following the resignation of former chairman Wang Zhanfeng due to work changes [2][14] - BYD announced it has achieved L4-level smart parking capabilities and will provide comprehensive safety and loss coverage for users of its "Tianshen Eye" vehicles in China [1][18] - Blue Sky Technology successfully listed on the Hong Kong Stock Exchange with a base issuance scale of 4.768 billion HKD, marking a significant IPO in the consumer technology sector [11] Group 4: Market Trends - The short drama market in China has reached an annual scale of 30-35 billion yuan, with expectations to exceed 50 billion yuan next year, driven by a shift in business models and increased production efficiency [10] - The price of platinum has surged nearly 50% in the first half of 2025, attracting younger consumers to platinum jewelry amid rising gold prices [10] - The launch of the first recycled metal futures and options on the Shanghai Futures Exchange has seen significant trading volumes, indicating growing interest in sustainable materials [12]