Group 1 - The online beauty skincare market has reached a sales volume of 316.5 billion yuan, with a year-on-year growth of 5.7%, although the average price has declined [1][8][11] - Facial care sets and serums are performing well, while men's skincare is rapidly growing; however, masks and creams have seen a decline [1][11][14] - The demand for anti-aging products is prominent, with mainstream ingredients like peptides and plant-based components such as ginseng and astragalus showing significant growth [1][2][20] Group 2 - Ginseng-related products have a market size of 11.6 billion yuan, with notable sales during promotional periods, primarily in facial care sets [2][30][31] - Astragalus products have a market size of 2.3 billion yuan, with significant growth in the second half of the year, focusing on creams and lotions [2][30] - Although the market for artemisia is small, it has shown impressive year-on-year growth, mainly in serums and creams, with a target audience aged 21-30 [2][30] Group 3 - The anti-aging market is expected to have a broad outlook in 2025, becoming a key factor for consumers when choosing skincare products [2] - Natural plant ingredients are gaining traction due to environmental concerns and consumer demand, leading to continuous innovation in extraction, formulation, and processes [2][20] - The integration of various natural plant extracts is a primary selling point for many products, with brands focusing on anti-aging claims [2][37]

以下文章来源于首席商业评论 ，作者宁缺 首席商业评论 . 论商战，言商道！点击关注，与百万企业家、专业人士一起深究商业逻辑，跟上最新趋势。 作者：宁缺 来源： 首席商业评论（ID： CHReview ） 这两日，女生们都去李佳琦直播间抢红包了。 双十一预售首日，李佳琦直播间可是放了个大招，抛出了5亿元的红包雨。这些红包到账后用户可以 在直播间里买现货或者付预售尾款，每笔订单最多能用10个红包，这可是今年双十一最慷慨的红包福 利了。 这让人不禁想到，李佳琦参与真人秀《披荆斩棘的哥哥4》的节目录制前曾说"我是去赚钱的，赚了钱 要给你们发红包。" 5亿虽然对普通人来说不可想象，但对于李佳琦来说，也只能是洒洒水。毕竟，他早已在直播的黄金 时代赚得盆满钵满，除了佣金和坑位费，还出现在综艺节目中，吸金能力不容小觑。 都在唱衰李佳琦，没想到老将李佳琦最争气。从今年双十一的数据来看，李佳琦直播间双十一首场预 售GMV率先破亿，加购金额同比增长超过20%。他的"老朋友"们，如可复美、丝塔芙、华伦天奴、 欧莱雅等多款商品更是秒售罄。 那么，79元眉笔事件过去后，为什么李佳琦直播间还是那么多人买？ 01 李佳琦杀回来了，销售额率先 ...