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【经济新观察】河北:“体育经济”释放消费潜力 “文旅新风尚”
Sou Hu Cai Jing· 2025-07-15 13:07
Core Insights - The newly opened indoor ski resort, Zhengding Hot Snow Miracle, is the largest professional indoor ski facility in North China, covering over 30,000 square meters and accommodating 1,600 skiers simultaneously [2][4]. Group 1: Facility Features - The resort features a beginner ski slope, an intermediate ski slope with a maximum vertical drop of 46 meters and a maximum gradient of 13 degrees, catering to various activities including professional competitions and family entertainment [4]. - The snow quality is reported to be excellent, providing a comfortable skiing experience, particularly noted for its grip when carving [5]. Group 2: Visitor Experience - Visitors have expressed positive feedback regarding the service and overall experience, highlighting the suitability of the facility for summer activities [2][4]. - The resort also offers over ten snow-related entertainment options, such as snowmobiles and bumper cars, appealing to non-skiers [7]. Group 3: Economic Impact and Future Plans - The opening of Zhengding Hot Snow Miracle aims to fill the summer sports gap in Hebei and stimulate youth interest in winter sports, with plans for various ice and snow activities, including camps and film exhibitions [7]. - The integration of the ski resort with Zhengding's cultural tourism is expected to create new consumption scenarios and drive economic growth in the region [7][9]. Group 4: Broader Industry Trends - The region is witnessing a shift from seasonal tourism to year-round attractions, as exemplified by Zhangjiakou's transformation into a four-season tourist destination, with summer visitor numbers projected to exceed winter visitors for the first time in 2024 [9]. - Hebei has hosted 5,552 sports events in the first half of the year, attracting over 13.43 million participants and spectators, generating direct consumption exceeding 26.9 billion yuan, marking a 197% increase compared to the previous year [13].