如何将赛事IP深度本土化并培育自有品牌，成为产业界关注的重点。力盛云动(上海)体育科技股份有限 公司(以下简称"力盛体育（002858）")董秘马笑对《证券日报》记者介绍，在体育赛事的产业链中，赛 事的IP确定和赛事运营是体育赛事经济的核心环节，自主IP也意味着可持续的品牌溢价和竞争力。 金秋时节，2025世界赛艇锦标赛在上海青浦挥桨启航，这是这项拥有百年历史的顶级赛事首次在中国举 办。该赛事的策划人梁涵帅对《证券日报》记者表示，今年的比赛创造了多个"第一"：首次增设"混合 双人双桨""混合八人单桨有舵手"等性别融合项目；首次实现残健融合竞技，让残障选手与世界冠军同 水域竞逐等。 10月6日至8日，备受瞩目的上海8小时耐力赛在上海国际赛车场燃情开赛，这也是一项自主体育赛事 IP。 今年"双节"期间，全国各地的体育赛事活动不断，成为"假日经济"中最具爆发力的增长极之一。 在上海，2025上海劳力士大师赛、世界赛艇锦标赛、世界F1H2O摩托艇锦标赛中国上海大奖赛、国际马 文化周、8小时耐力赛等国际顶级赛事密集登场；在北京，中网赛场再现高手对决；在四川，"川超联 赛"火热进行，草根球队掀起全民足球风暴；在海南，环岛 ...

橙狮体育有限公司（以下简称"橙狮体育"）董事长兼CEO穆旸向《证券日报》记者透露，公司自主研发 的橙狮慧影SmartShotAI产品已成功接入阿里通义大模型，通过共享集团通用算力与算法体系，大幅降 低了研发及服务器成本。目前，该产品已在全运会网球资格赛、ITF赛事等高水平赛事中投入使用，可 提供AI判罚、赛事数据报告生成等服务，同时，公司还在持续推进体育垂类AI模型的优化工作。 从行业整体发展前景来看，体育经济仍具备广阔增长空间。在赛事经济领域，通过构建多层次赛事体 系、提升可售门票数量等措施，有望进一步扩大"票根经济"的带动效应。刘有华表示，未来，体育与科 技、医疗、旅游等产业的深度融合，也将催生更多新业态、新增长点，为行业发展持续赋能。 （文章来源：证券日报） 政策红利的释放，引发市场广泛关注，在交易所互动平台上，"体育经济+文商旅"差异化竞争、产业多 元化布局等话题热度持续攀升。例如，北京千方科技股份有限公司在与投资者互动时表示，"体育+文 旅"融合发展正成为各地经济增长的新引擎，而AI技术的融入则为业务拓展提供了广阔空间。公司旗下 宇视运动的AI解说技术已在浙江城市篮球联赛、"湘超"等多个大众顶级赛事 ...

Group 1 - The core viewpoint of the news is that the Chinese sports industry is expected to experience significant growth, supported by government policies aimed at enhancing sports consumption and industry quality by 2030, with a target industry scale exceeding 7 trillion yuan [1] - The State Council's recent document outlines 20 specific measures to stimulate the sports industry, including financial innovations like intellectual property pledge loans to alleviate financing difficulties for small and medium-sized enterprises [1] - The increase in disposable income among the population is seen as a driving force for the sports industry, with expectations that higher income will lead to increased spending on sports activities [2] Group 2 - The sports event industry chain includes various segments such as IP operation, broadcasting, copyright management, ticketing, cultural products, and fan engagement, indicating a large and complex industry structure [2] - The popularity of football event IPs has surged this year, exemplified by the Jiangsu Province City Football League, which saw average attendance rise from 8,798 to over 15,000, and sponsorships increase significantly [2] - The multiplier effect of sports economics on the consumer market is becoming increasingly evident, with data showing substantial increases in local food searches and orders following sports events, indicating a strong economic impact [3] Group 3 - The integration of sports events with tourism and cultural activities is creating a synergistic effect, enhancing user experience and reducing marginal costs, thus opening new growth avenues for the industry [3] - Events like marathons are effectively linking urban landmarks, local cuisine, and cultural products, promoting extended stays and family spending, which translates event traffic into economic growth [3] - This deep integration of sports with non-material cultural heritage and tourism is not only driving economic growth but also enhancing city brand value and providing new pathways for urban renewal [3]

Group 1: Economic Potential of Sports Events - The recent "Scottish Super League" generated nearly 38 billion in revenue from tourism, travel, dining, accommodation, and sports within just six rounds of matches, highlighting the immense potential of sports economics[1] - The Chinese sports consumption as a percentage of income is approximately 0.84%, comparable to the average of 0.85% in developed economies like the US, UK, Japan, and South Korea[2] - The per capita sports consumption expenditure in China is less than 40 USD, which is about 1/6 of the average in major developed countries[4] Group 2: Structure of Sports Consumption - In 2020, over 60% of China's sports consumption was on physical goods, significantly higher than the EU's 35% and close to the US's 2005 level[5] - Spending on services such as watching events and fitness only accounted for 11% of total sports consumption in China, compared to about 20% in the US in 2005[5] - The sports service sector in China, particularly in events, lags behind the US, where the value added from sports events accounted for 32% of the sports industry in 2014, while in China it was only 2% in 2023[3] Group 3: Economic and Employment Impact of Sports Events - The estimated contribution of sports events to China's GDP is around 0.1%, which is significantly lower than the 0.4%-0.5% seen in Europe and the US[6] - Employment in the sports industry in China accounts for about 0.15% of the total workforce, lower than the 0.5% in the UK and US, indicating a need for improvement in employment absorption capacity[8] - The correlation between income levels and sports consumption is strong, with a correlation coefficient of 0.88 across 23 sample provinces and cities, suggesting that increasing income is crucial for boosting sports consumption[4]

Core Viewpoint - The core constraint on the development of China's sports economy lies not in consumer willingness but in income levels and industrial structure [3][4]. Group 1: Consumption Potential - Income is the decisive factor for sports consumption, with China's sports consumption as a percentage of income comparable to developed countries at approximately 0.84% in 2020, while per capita sports spending is less than $40, which is 1/6 of the average in major developed countries [3][5]. - There is a strong correlation between regional income levels and sports consumption, with a correlation coefficient of 0.88 across 23 sample provinces and cities, indicating that higher income leads to increased sports spending [5][15]. - Japan's experience shows that sports consumption rises during economic upturns and declines during stagnation, emphasizing that income is a critical determinant of sports spending [18][20]. Group 2: Consumption Structure - China's sports consumption is heavily weighted towards physical goods, with over 60% of sports spending on tangible products in 2020, significantly higher than the EU's 35% and close to the U.S. in 2005 [6][23]. - Service consumption in sports, particularly for viewing and fitness, is low at only 11%, compared to about 20% in the U.S. in 2005, indicating a need for a shift towards service-oriented spending [7][23]. - Even in high-income regions like Beijing and Xiamen, physical goods dominate sports spending, suggesting untapped potential for service consumption [25]. Group 3: Event Economy - Currently, the economic impact of sports events in China is limited, contributing approximately 0.1% to GDP, which is lower than the 0.4%-0.5% seen in Europe and the U.S. [8][29]. - The supply side of sports events in China lacks the scale and quality seen in the U.S., where top leagues generate billions in revenue, while Chinese leagues like CBA and CSL are significantly smaller [34][36]. - Employment absorption in the sports industry is low, with only 0.15% of the workforce engaged in sports-related jobs, compared to about 0.5% in the U.S. and U.K., indicating room for growth in this sector [9][38].

Group 1 - The core viewpoint is that the domestic sports economy in China is thriving, with the integration of sports events and various industries such as tourism, dining, and retail creating a synergistic effect that drives urban economic development and consumption [1] - Motorsports, particularly Formula 1 (F1), is highlighted as a major global sporting event, ranking third after the Olympics and the World Cup, indicating its significant market potential [1] - The increasing interest in motorsports among the Chinese population, driven by rising living standards and a growing automotive culture, suggests a promising future for the industry [1] Group 2 - Karting is identified as the entry point for all motorsports, with a notable increase in the number of events and participants, particularly among younger age groups, reflecting the growing popularity of motorsports in China [1] - The current development of Chinese motorsport culture is in its early stages, but the overall market space is expanding rapidly, presenting an optimal time for industry growth [1]

Group 1: Core Perspectives - Sports play a crucial role in improving public health, fulfilling people's aspirations for a better life, promoting comprehensive development, driving economic and social progress, and showcasing national cultural soft power [1] - The upcoming 15th National Games is a significant event, with various community sports events actively taking place in Guangdong, and preparations entering the final stages [1] Group 2: Community Sports and Health - The enthusiasm for community sports is evident, with over a million participants in preliminary and "I want to participate in the National Games" events, creating a vibrant atmosphere leading up to the 15th National Games [2] - By the end of 2024, the per capita sports facility area in Guangdong is expected to reach 2.91 square meters, supported by a comprehensive network of sports parks and fitness facilities [2] Group 3: Sports Events and Participation - Guangdong hosts approximately 4,000 county-level and above sports events annually, with a focus on creating high-quality sports events that reflect local cultural characteristics [3] - By the end of 2024, 38.3% of the population is expected to regularly participate in sports, with 95.1% of residents meeting national physical fitness standards [3] Group 4: Competitive Sports Achievements - Guangdong athletes have achieved remarkable results in various competitions, including 3 golds, 8 silvers, and 2 bronzes at the first National Youth Athletics Championships [4] - During the 2024 Paris Olympics, Guangdong athletes are projected to win 8 golds, 4 silvers, and 4 bronzes, marking the best performance in the province's Olympic history [4] Group 5: Economic Impact of Sports - The sports economy in Guangdong has seen significant growth, with the sports industry scale ranking first in the country, contributing to high-quality economic development [7] - The value added by the sports service industry increased from 66.45% in 2019 to 68.29% in 2023, indicating a strengthening of the service sector's dominance [7] Group 6: Innovation in Sports Consumption - Guangdong is enhancing sports consumption by diversifying sports activities and creating new consumption scenarios, particularly in conjunction with the upcoming National Games [8] - The province aims to integrate cultural and tourism resources during the National Games, promoting a new "watching events + tourism" consumption model [8]

Group 1 - The Hangzhou Asian Games showcased the immense potential of sports economy and provided a model for interaction between sports and other industries [1] - The event led to the emergence of new technologies in sports, such as AI restoration of historical footage and the first cloud-based Asian Village [1] - China Mobile Migu, as the official broadcaster, utilized various technologies like 5G and XR to enhance the viewing experience, promoting a new level of intelligent spectator engagement [1] Group 2 - Large sports events enhance urban public facilities and services, creating a talent pool for the sports industry, benefiting companies, industries, and cities [2] - The Asian Games significantly boosted the local tourism economy, with hotel bookings in the "Asian Games Six Cities" increasing over 60% compared to 2019 [2] - Emerging sports included in the Asian Games are expected to have broader development potential, while large events will drive public fitness enthusiasm and highlight the demand for quality sports services [2] Group 3 - China Mobile Migu has actively participated in major sports events, witnessing and contributing to the development of the sports economy [3] - The integration of audiovisual and sports is increasingly demanded, with Migu enhancing the spectator experience through technological innovations [3] - Large events positively impact surrounding economies by improving infrastructure and promoting tourism, media, and advertising sectors [3]

Group 1 - The forum "Global South Development Forum - From Sports Traffic to Economic Increment" was successfully held, focusing on the economic development of the Global South through sports [1][2] - The Global South countries are becoming significant engines of world economic growth, with the sports industry driving many of these economies [2][5] - China is enhancing its trade vitality and leading a new round of industrial chain integration and global order reshaping through cooperation with Global South countries [5][28] Group 2 - The forum gathered senior officials from various Latin American countries and representatives from China's business, sports, and public welfare sectors to discuss sports as a means to stimulate economic growth [1][2] - The importance of sports in enhancing mutual trust and cultural exchange among countries was emphasized, with a call for collaboration in sports commercialization [28][23] - The potential for cooperation in sports talent development, hosting major events, and overseas investment by Chinese companies in Latin America was highlighted [8][23] Group 3 - The focus on the commercial viability of sports in the Global South was discussed, with an emphasis on consumer preferences for practical and functional sports products [11] - The relationship between competitive sports and mass sports was analyzed, advocating for a dual-track approach to enhance sports participation at all levels [15][30] - The integration of sports and public welfare was explored, with examples of sustainable models that combine commercial success with social responsibility [18][22] Group 4 - The forum featured discussions on the sustainable cycle between public welfare and business, emphasizing the need for deep ecological cooperation between enterprises and public organizations [22] - The significance of grassroots sports development, particularly in youth football, was underscored as a means to foster community engagement and economic growth [29][30] - The potential for sports to serve as a bridge for economic growth and cross-industry innovation between China and Latin America was reiterated [23][28]

Core Viewpoint - The rise of the Jiangsu Urban Football League, known as "Su Chao," has transformed from a local event to a nationwide sensation, driven by cultural consumption trends and community engagement [2][6][44]. Group 1: Cultural Consumption Trends - The first half of the year saw "Su Chao," "Ningbo Super," and "LABUBU" emerge as top cultural consumption trends, highlighting the importance of spectacle, topic engagement, and emerging consumer sentiments [2]. - "Su Chao" has captivated audiences, with its appeal rooted in the excitement of local rivalries and community pride, reflecting a deeper cultural connection beyond just sports [6][9]. Group 2: Key Events and Milestones - The inaugural Jiangsu Football Development Key Cities Competition took place on November 17, 2024, marking the beginning of "Su Chao" [19]. - The league officially launched on May 10, 2025, with the first match attracting 18,000 spectators, indicating strong local interest [19][20]. - By the third round of matches, attendance surged, with a record 60,396 spectators at a match on July 5, 2025, showcasing the league's growing popularity [40]. Group 3: Marketing and Sponsorship - The league's marketing strategy included a low ticket price, making matches accessible and appealing to a broader audience, which contributed to its initial success [20]. - Major sponsorship deals were secured, with companies like JD.com and Yili becoming official sponsors, further enhancing the league's visibility and commercial viability [31]. Group 4: Community Engagement and Cultural Impact - The league has become a platform for local cultural expression, with events incorporating regional traditions and community participation, thus fostering a sense of belonging among fans [26][42]. - The narrative surrounding "Su Chao" emphasizes not just competition but also the celebration of local identity and community spirit, resonating with a wide audience [44][45].