北京时间2月22日，2026米兰冬奥会自由式滑雪女子U型场地技巧决赛落幕，谷爱凌成功卫冕该项目冠 军，延续了北京冬奥会以来的竞技统治力。 作为当下全球冰雪运动最具代表性的商业IP，此次夺冠对谷爱凌的商业价值会有什么样的影响呢？ 静观finance认为，这次夺冠并不会让其商业价值重现四年前的指数级暴涨，而应该是进入稳健升值、结 构优化、全球溢价的成熟阶段，这既是顶级运动员IP成长的客观规律，也是中国体育经济从流量驱动转 向价值驱动的重要缩影。 2022年北京冬奥会，谷爱凌以2金1银的突破性成绩一战成名，商业价值迎来史无前例的爆发式增长。彼 时她从小众滑雪选手一跃成为全民体育偶像，代言数量短时间内快速扩容，覆盖运动、时尚、美妆、金 融、快消等多个领域，成为国内商业代言体量最顶尖的运动员之一。这一波增长，核心来自于成绩破 圈、国民关注度集中、市场空白填补带来的短期流量红利，是典型的奥运冠军"一夜爆红"式价值跃升。 来源：静观Finance 米兰卫冕收官：谷爱凌商业价值从爆发式增长转向结构性升值 该图片可能由AI生成 而米兰冬奥会的卫冕，对谷爱凌商业价值的核心意义，在于加固确定性、消除风险溢价。经过四年的职 业赛场检 ...

Core Viewpoint - The State Council's recent meeting emphasizes accelerating the cultivation of new growth points in service consumption, supporting the emergence of new business formats, models, and scenarios to enhance the quality of service supply and meet consumer needs [1][4]. Group 1: New Growth Points in Service Consumption - The shift in consumer behavior from product-centric to a balanced focus on both goods and services is being driven by rising living standards, unlocking the potential for service consumption [1][4]. - The integration of digital technology with the service industry is leading to the emergence of innovative service consumption formats, such as interactive robot stores in Shenzhen and experiential retail spaces in Beijing [2][3]. - Cross-industry integration is becoming a key direction for innovation in service consumption, with models like "agriculture + cultural tourism" and "manufacturing + services" creating new consumption growth points [3]. Group 2: Quality Service Supply - Various regions are innovating in consumption scenarios across cultural, tourism, entertainment, and sports sectors, with projections indicating double-digit growth in retail sales for tourism consulting, transportation, and leisure services by 2025 [4]. - The meeting highlighted the need to enhance the supply of quality services and address issues related to credit, standards, and safety management [4]. - Experts suggest focusing on digital service consumption, cultural tourism integration, silver economy services, green low-carbon services, and international consumption services as potential growth areas [4]. Group 3: Enhancing Consumer Motivation - The cultivation of new growth points in service consumption requires precise policy guidance and support, with the State Council advocating for the implementation of consumption-boosting actions [7]. - Collaborative efforts between central and local governments are leading to targeted policies that enhance service consumption, such as optimizing trade-in services and promoting regional cultural tourism [7]. - Recent policies aim to stimulate consumption in lower-tier markets, with initiatives to support county-level consumption and enhance consumer capacity through loans and subsidies [8].

Core Insights - The sports industry in China is experiencing significant growth, driven by consumption upgrades and improved service quality, making it a key engine for the development of the tertiary sector and expansion of domestic demand [1][5] Group 1: Sports Consumption Growth - In 2025, the total retail sales of consumer goods in China reached 50,120.2 billion yuan, with a year-on-year growth of 3.7%. Sports-related consumption emerged as a highlight, showcasing a dual-driven pattern of "quality improvement in goods consumption and expansion in service consumption" [1] - Retail sales of sports entertainment products in large retail units increased by 15.7% year-on-year, significantly surpassing the average growth rate of 3.7% for total retail sales of consumer goods, indicating strong demand for sports equipment and fitness gear [1] Group 2: Online Consumption Channels - The expansion of online consumption channels further boosted sports consumption, with total online retail sales reaching 15,972.2 billion yuan in 2025, a year-on-year increase of 8.6%. Physical goods online retail sales accounted for 13,092.3 billion yuan, growing by 5.2% and representing 26.1% of total retail sales [2] - Sports entertainment products, being well-suited for online sales, benefited from the penetration of e-commerce channels, enriching the integrated online and offline consumption scenarios [2] Group 3: Development of Sports Services - The sports industry is deeply integrating with leisure and cultural tourism sectors, becoming a significant force driving growth in service retail. The value added of the service industry grew by 5.4% year-on-year in 2025, with sports and leisure services experiencing rapid growth [3] - The per capita disposable income of residents reached 43,377 yuan, with a real growth of 5.0%, indicating a shift in consumption from basic needs to development and enjoyment-oriented demands, with sports and health-related consumption continuing to rise [3] Group 4: Industrial Synergy and High-Quality Development - The rapid development of the sports industry in 2025 is supported by a stable economic environment and inter-industry synergy. The value added of the equipment manufacturing industry grew by 9.2%, and high-tech manufacturing grew by 9.4%, providing technological support for the development of smart fitness equipment and high-end sports gear [4] - The sports industry not only stimulates consumption and promotes employment but also plays a crucial role in enhancing public health and fitness levels, contributing to job growth in related sectors such as sports venue operations and fitness training [4] Group 5: Future Outlook - Overall, the sports industry in China is characterized by "consumption upgrade leadership, service quality enhancement, and industrial synergy," becoming a new highlight in the high-quality development of the national economy. The industry is expected to further unleash growth potential, contributing to domestic demand expansion and optimization of industrial structure [5]

"省一冬会不仅是展现三秦大地冰雪运动发展成果的重要窗口，还是推动陕西体育事业转型升级、 助力区域经济融合发展的重要契机。"榆林市外事和对外经济协作局副局长鲁强说，截至目前，已累计 对接拜访企业近300家，与60多家企业达成合作意向。未来，榆林将进一步加强政企互动，助力企业在 体育经济、文旅融合等领域深耕，让冬运红利持续释放。 "目前，省一冬会新建和改造的4个比赛场馆已具备开赛条件，运动员村已开村，可满足1400人同时 入住。"榆林市体育局局长强建国介绍，竞赛组织、综合保障、志愿服务等各项工作已进入冲刺阶段。 （记者：苏欣雨） 2025年12月30日，陕西省第一届冬季运动会（以下简称"省一冬会"）第二批赞助企业签约暨集中授 牌仪式在榆林会展中心举行，标志着省一冬会市场开发工作取得又一实质性进展，为办好一届精彩圆满 的冰雪盛会注入了强劲动力。 仪式上，8家赞助企业现场签约，36家赞助企业获得授牌。现场还发布了132款赛会特许商品，并对 部分商品进行了展示。 ...

Core Viewpoint - The year 2026 marks the beginning of the full closure and opening of Hainan Free Trade Port, with plans to host 77 key events throughout the year to boost tourism and cultural activities [1][2] Group 1: Events and Performances - Hainan aims to leverage its Free Trade Port policy advantages to attract large-scale events and performances, enhancing the scale of sports and performing arts economies [1] - The top ten performing arts brands for 2026 include diverse artistic forms, featuring concerts by well-known artists and various cultural events, aiming to establish Hainan as an international performing arts hub [1] - Notable performances include concerts by Wu Bai & China Blue Rock Band, Zhang Shaohan, and a ballet production of "Red Detachment of Women," among others [1] Group 2: Sports Events - Eleven major sports events will be organized, featuring high-level competitive projects such as the International Road Cycling Race around Hainan Island and the International Sailing Race [2] - Other significant events include the World Surfing Points Competition, World Powerboat Race, and the Fourth World Wushu Routine Championship, aimed at enhancing the attractiveness of sports consumption [2] - The events are designed to draw both domestic and international participants, thereby increasing Hainan's profile as a sports destination [2]

Core Viewpoint - The Chinese sports economy is accelerating its development, projected to exceed 1 trillion yuan in the ice and snow industry by 2025, driven by supportive policies and innovative initiatives [1][2][3]. Policy Development - The ice and snow industry is expected to surpass 1 trillion yuan by 2025, with various regions creating unique brands and promoting the industry [2]. - The State Council issued policies to enhance the ice and snow economy, including promoting consumption and tourism related to ice and snow activities [2][3]. - The government aims to cultivate world-class sports enterprises and events, with the sports industry expected to exceed 7 trillion yuan by 2030 [3]. Sports Event Economy - Despite the absence of major international events in 2025, the year is marked as significant for China's sports event economy, with a focus on integrating events with tourism and commerce [4][5]. - The "Follow the Event to Travel" initiative has successfully brought sports events closer to the public, enhancing participation and consumption [6]. Consumption and Economic Impact - The Wuxi Marathon attracted 391,000 spectators, generating 505 million yuan in economic benefits, a 78.2% increase year-on-year [5]. - In the first half of 2025, monitored events in seven provinces generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises and 40 million participants by mid-2025 [7]. - The China Outdoor Sports Industry Conference aims to integrate resources and focus on industry trends, fostering new products and services [7].

Core Insights - The Chinese sports economy is accelerating towards a scale of over 7 trillion yuan by 2030, driven by supportive policies and the integration of sports events into tourism and local economies [3][4]. Policy Development - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, supported by government policies aimed at enhancing the entire ice and snow industry chain [2]. - The State Council has issued several opinions to stimulate sports consumption and promote the development of the ice and snow economy, including the "Special Action Plan to Boost Consumption" [2][3]. Sports Event Economy - Despite the absence of major international events in 2025, the domestic sports event economy is thriving, with initiatives like "Sports Events into Scenic Areas" and "Travel with Events" driving consumer engagement [4][5]. - The Wuxi Marathon attracted 391,000 spectators, generating an economic benefit of 505 million yuan, reflecting a 78.2% year-on-year increase [5]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises in China by mid-2025, and participation exceeding 400 million people [6]. - The China Outdoor Sports Industry Conference aims to integrate resources and foster new products and services within the industry [6].

Core Points - The meeting of the Eighth Committee of the Communist Party of China in Heyuan City highlighted the focus on various emerging economic forms, including low-altitude economy, intelligent economy, and others, as part of the "14th Five-Year Plan" [1][4][18] Group 1: Low-altitude Economy - The low-altitude economy is defined as a comprehensive economic form that integrates the research, production, sales, and related infrastructure of civil aviation aircraft operating in low-altitude airspace [4] - Heyuan is actively developing low-altitude economy through practical initiatives, such as establishing a spaceport in Wanlv Lake and creating a low-altitude tourism base [6] - The low-altitude economy aims to address efficiency bottlenecks in logistics, agriculture, and emergency services, facilitating the transition to high-end, intelligent, and new-quality industries [6] Group 2: First-release Economy - The first-release economy refers to economic activities related to the launch of new products, business models, and services by enterprises [7] - Heyuan is fostering the first-release economy by developing a sports and toy industry cluster, attracting over 20 toy manufacturing companies, and achieving a toy manufacturing output value of 5.29 billion yuan, a 40.4% year-on-year increase [8][12] Group 3: Intelligent Economy - The report emphasizes the construction of an innovation framework called "one core, two belts, and three zones" to promote the development of the intelligent economy [13] - The integration of artificial intelligence across various sectors is expected to create new industries and business models, with significant advancements in agricultural productivity through automation [13] Group 4: Green Economy - The report calls for the vigorous development of the green economy, focusing on the integration of digitalization, intelligence, and sustainability [16] - Heyuan's green economy initiatives include the establishment of zero-carbon parks and green factories, leveraging its strong ecological advantages to support high-quality development [16] Group 5: Fly Economy and Fly-Sea Economy - The report discusses the enhancement of "fly economy" and "fly-sea economy" development models to promote resource sharing and collaborative growth between different regions [17] - The establishment of the Heyuan Longchuan (Baoan) Technology Innovation Center exemplifies the practical application of these economic models, with a projected output value of 290 million yuan in 2024 [17] Group 6: Bay Area, River Basin, and Urban Circle Economy - The report highlights the importance of actively participating in the Bay Area, river basin, and urban circle economies to achieve broader resource sharing and market integration [18] - Heyuan's geographical proximity to the Guangdong-Hong Kong-Macao Greater Bay Area positions it favorably for industrial collaboration and innovation [18] Group 7: Cultural and Sports Economy - The report emphasizes the development of the cultural economy, focusing on enhancing the spiritual life of the people and promoting creative rural economies [22] - The sports economy is also highlighted, with initiatives to host various sports events to enhance the region's reputation as a destination for outdoor activities [22]

Core Insights - The Guangdong "14th Five-Year Plan" emphasizes the importance of industrial development, mentioning "industry" 109 times, and introduces eight new economic sectors for future growth [1] - The plan aims to create a modern industrial system with a focus on "technology and industry mutually reinforcing" and "building a modern industrial system" [1] Group 1: New Economic Sectors - The eight new economic sectors include low-altitude economy, smart economy, primary economy, bay area economy, green economy, cultural economy, sports economy, and silver economy, which are designed to foster international competitiveness [1] - The low-altitude economy is highlighted as the first sector, focusing on low-cost, high-frequency, and reliable low-altitude flights, with a goal to develop infrastructure and a smart network system across the province [2] - The smart economy emphasizes the integration of data, computing power, and large models to innovate smart terminal products and promote AI applications, aiming to create a new model of human-machine collaboration [3] Group 2: Strategic Actions - The plan outlines specific actions for modernizing the industrial system, including nurturing emerging industries and future industries, and implementing innovation projects [4] - Key industries targeted for development include new energy, new materials, commercial aerospace, and low-altitude economy, with a focus on strengthening sectors like new energy vehicles, integrated circuits, and medical devices [4] - The plan also aims to explore new economic growth points in quantum technology, biomanufacturing, hydrogen energy, and brain-machine interfaces, while promoting the development of specialized small and medium enterprises [5]

南方财经记者谭砚文广州报道 11月9日至21日，第十五届全国运动会在粤港澳三地举行，举国关注。据有关部门权威统计，11月8日至 23日，全网关于十五运会的报道约148.8万条，点击量411.97亿次，讨论量3.74亿次。 这是粤港澳三地首次联合承办全国运动会，是"一国两制"在体育领域的创新实践。境内外共有366家媒 体、超3300名记者参与采访报道。开闭幕式直播全国累计收视近2亿人次，充分展现岭南风韵和科技实 力。三地歌手同唱十五运会会歌、三地同传十五运会火炬、三地运动员开闭幕式同时进场、三地火炬手 共同点燃主火炬、全场共唱歌曲《中国人》等感人瞬间，迅速在网络刷屏霸榜。全运会跨境自行车、跨 境马拉松等重要赛事的"无感通关"，充分反映粤港澳大湾区"硬联通""软联通""心联通"的建设成就，凸 显了十五运会在丰富"一国两制"实践、彰显制度优势、深化粤港澳合作、推动大湾区高质量发展、激发 港澳同胞爱国热情、推动港澳更好融入国家发展大局等方面的重要作用。 十五运会期间，主转播机构中央广播电视总台各频道累计直播赛事834场次，全国各电视频道累计收视 33.31亿人次。比赛现场的紧张激烈和感人瞬间，运动员刻苦训练、顽强拼搏 ...