Core Viewpoint - The company emphasizes a direct sales model without intermediaries, focusing on high-end private banquets and gift markets for its Wuling liquor products [1]. Group 1: Financial Management and Cost Control - The company has implemented comprehensive budget management and cost reduction initiatives to lower expense ratios and enhance profitability [1]. - In the first half of the year, the company actively expanded its regional market presence and increased targeted investments in brand promotion and consumer engagement despite industry challenges [1]. Group 2: Pricing Strategy and Market Positioning - The company has adopted an innovative marketing model with a direct-to-end consumer sales approach, avoiding middlemen and focusing on direct sales to terminal agents, major clients, and e-commerce platforms [1]. - The company aims to balance supply and demand to stabilize prices and promote healthy channel development, particularly in response to potential price fluctuations of competing products like Feitian Moutai [1]. Group 3: Online and Offline Integration - The company has strengthened its online presence by establishing official flagship stores on platforms such as JD, Tmall, Douyin, and Pinduoduo, tailoring products and strategies to different consumer characteristics [2]. - The company is embracing instant retail channels and has partnered with Yima to effectively integrate online and offline resources for deeper operational synergy [2].

Group 1 - The company is focusing on cost reduction and efficiency improvement through comprehensive budget management and internal initiatives to lower expense ratios and enhance profitability [1] - In the first half of the year, the company actively expanded its regional market presence and strengthened brand promotion and consumer engagement despite industry challenges [1] - The management indicated that the company has adopted a direct sales model without intermediaries, targeting high-end private banquets and gift markets to stabilize prices and promote healthy channel development [1] Group 2 - The company has enhanced its online presence by establishing official flagship stores on platforms like JD, Tmall, Douyin, and Pinduoduo, while also building a store matrix through partnerships [2] - The company is embracing instant retail channels and has partnered with Yima to effectively integrate online and offline resources for deeper operational synergy [2]