Core Insights - BYD's new electric SUV, the Sea Lion 05EV, was officially launched at the 2025 Shandong International Exhibition Center, emphasizing its four core advantages: long range, fast charging, smart technology, and ocean aesthetics [1][3] - The price range for the Sea Lion 05EV is set between 117,800 to 137,800 yuan, showcasing BYD's commitment to providing a competitive offering in the electric vehicle market [3] - The Sea Lion 05EV is built on BYD's e-platform 3.0 Evo, integrating the latest battery technology and design aesthetics to enhance the user experience [3][10] Design and Aesthetics - The Sea Lion 05EV features a sleek design with a closed front grille and "ocean wave wing" LED matrix headlights, reflecting its electric identity [5] - The vehicle dimensions are 4520mm in length, 1860mm in width, and 1630mm in height, with a wheelbase of 2720mm, providing spacious cabin space [5][8] - The interior design incorporates a "deep sea" theme with a black and gray color scheme, enhancing the overall aesthetic and comfort for passengers [8] Technology and Performance - The Sea Lion 05EV is equipped with the DiPilot 100 intelligent driving assistance system, supporting features like high-speed navigation, automatic parking, and voice control [8][10] - The vehicle offers multiple range options, with a maximum range of 520 km, addressing common concerns about electric vehicle range anxiety [10] - Fast charging capabilities allow for quick replenishment of battery power, further enhancing the convenience for users [10] Market Positioning - The launch of the Sea Lion 05EV enriches BYD's electric product lineup, aiming to attract consumers with its superior design, advanced technology, and performance [13] - In a competitive electric vehicle market, the Sea Lion 05EV is positioned to gain consumer favor and elevate BYD's brand presence in the new energy sector [13]

导读：比亚迪海狮05EV正式上市，官方指导价格为11.78万元—13.78万元。 此外，海狮05EV归属于比亚迪的海洋网，品牌形象和设计更加年轻化。新车一方面完善了海洋网的产 品布局，另一方面也完善了海狮IP的产品序列。 新车详细链接 比亚迪海狮05EV的车身尺寸为4520mm × 1860mm × 1630mm，轴距达到2720mm，属于紧凑型SUV。车 身采用海洋美学设计理念，展现了年轻、前卫的都市SUV风格。 【文/观察者网 周盛明 编辑/ 高莘】3月25日，都市智选SUV——比亚迪海狮05EV正式上市，官方指导 价格为11.78万元—13.78万元。 比亚迪 新车基于比亚迪e平台3.0 Evo打造，全系后置后驱动力架构，全系搭载天神之眼 C - 高阶智驾三目版 （DiPilot 100）和智能座舱高阶版-DiLink 100。根据配置不同，新车官方CLTC续航拥有430km和520km 两个版本。 作为一台A级纯电SUV，海狮05EV的上市将比亚迪的产品线进一步完善。从下看，海狮05EV的定位高 于比亚迪元Pro和元UP；从上看，海狮05EV定位低于宋PLUS。 横向来看，海狮05EV和元PLUS互为 ...

Core Insights - BYD has launched the Sea Lion 05 EV, priced between 117,800 to 137,800 yuan, targeting the mainstream A-class pure electric SUV market in China, which is highly competitive and valued between 1 million to 1.5 million units annually [2][4] - The Sea Lion 05 EV is positioned as an "urban smart choice SUV," showcasing BYD's confidence and capability in creating popular models within the A-class SUV segment [3][4] - The vehicle aims to fill a significant gap in the 100,000 to 150,000 yuan price range, where the penetration rate of new energy vehicles is currently lower than the overall market, indicating a strong demand for quality electric products [5][6] Product Features - The Sea Lion 05 EV is built on BYD's e-platform 3.0 Evo, featuring a rear-wheel drive architecture that enhances driving experience and handling [3][7] - It comes equipped with advanced intelligent driving systems and a high-end smart cockpit, setting new benchmarks in the intelligent driving and cabin experience [3][7] - The vehicle offers two range options of 430 km and 520 km, with a fast charging capability that allows for a 30% to 80% charge in just 18 minutes at a maximum power of 156 kW [8] Market Context - The 100,000 to 150,000 yuan price segment is the largest and most competitive in the Chinese automotive market, with annual sales consistently between 6 million to 7 million units [4][6] - Consumer expectations in this price range have evolved, with a growing demand for comfort, intelligent features, and overall quality, moving beyond basic transportation needs [4][6] - The Sea Lion 05 EV is positioned to meet these upgraded consumer demands, offering a blend of luxury, technology, and safety features that redefine the compact pure electric SUV segment [7][8]