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比亚迪副总裁杨冬生:比亚迪有全栈自研的底气,不会减少辅助驾驶投入|36氪专访
3 6 Ke· 2025-07-29 09:00
Core Insights - BYD's intelligent driving technology is rapidly advancing, with significant improvements in user confidence and functionality [1][3][10] - The company aims to integrate advanced driving features into everyday user habits, enhancing user stickiness across various vehicle price points [5][9] Group 1: Intelligent Driving Features - The usage rate of parking functions among BYD users has increased from 30-40% to over 60% since the introduction of comprehensive parking guarantees [1][7] - High-speed Navigation on Demand (NOA) has reached a peak usage rate of 90%, while urban NOA remains lower at 20-30% due to user mindset and trust issues [1][2][8] - BYD has launched 21 models equipped with advanced driver assistance systems, with a significant OTA upgrade enhancing these features [3][4] Group 2: Safety and User Trust - BYD has committed to covering all safety and damage costs related to parking incidents, alleviating concerns about insurance premium increases for users [3][4] - The company emphasizes the importance of safety and reliability in building user trust, focusing on practical experience rather than just technological advancement [4][10] Group 3: Technological Development and Strategy - BYD is prioritizing the development of algorithms and data over creating high-computing power chips, aiming to deploy capabilities on lower-spec models [4][11] - The company maintains a dual approach of self-research and collaboration with algorithm firms to enhance its understanding and capabilities in intelligent driving [12][13] - Innovations in the vehicle's power and chassis systems are expected to significantly improve the efficiency of advanced driving features [14][15]