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外媒:特斯拉欧洲销量多地下滑,挪威成唯一亮点
Huan Qiu Wang· 2025-06-03 06:40
Core Insights - Tesla's car sales in multiple European markets have significantly declined for five consecutive months, attributed to CEO Elon Musk's political activities and an aging vehicle lineup [1][3] Sales Performance - In Sweden, Tesla's new car sales dropped by 53.7% year-on-year in May, while Portugal saw a decline of 68%. Notably, overall electric vehicle sales in these markets grew by nearly 25% [3] - Sales in Denmark decreased by 30.5%, in the Netherlands by 36%, in Spain by 19%, and in France by 67% [3] - Conversely, Norway showed a positive trend with Tesla's Model Y sales increasing from 690 units to 2,346 units, marking a 213% rise [3] Competitive Landscape - Since 2020, Tesla has not launched new mainstream models, facing intensified competition from traditional automakers and Chinese rivals like BYD entering the European market [4] - In Sweden, the Volkswagen ID.7 outsold the Model Y nearly twofold, and Tesla's Model 3 sales lagged behind models from Porsche, BYD, and Xpeng [4] - The founder of FairCharge noted that while Tesla's price cuts have stimulated sales, the brand's future outlook appears bleak due to limited popular models [4] Market Strategy - Tesla is offering financial incentives in Sweden, Germany, the UK, and France to stimulate demand, and is providing interest-free loans for the new Model Y in Norway [3] - The new Model Y is expected to start deliveries in Germany, the UK, France, and Italy, which may not yet be reflected in sales data [3]