Core Viewpoint - The article highlights the resurgence of traditional cultural tourism during the Dragon Boat Festival, emphasizing the growth in interest and participation in folk activities, which is driving new consumption momentum in the tourism industry [2][4]. Group 1: Tourism Trends - The Dragon Boat Festival has seen a significant increase in folk tourism, with searches related to "dragon boat" and "zongzi" rising by 270% on Tongcheng Travel's platform [2][4]. - Popular destinations include Foshan, Guangdong, and Jiaxing, Zhejiang, which are closely associated with dragon boat races and zongzi culture [2][5]. - Foshan's dragon boat cultural festival has attracted many tourists, with hotel bookings increasing by 75% during the festival period [6]. Group 2: Policy Support - Guangdong has introduced a comprehensive policy package with 87 measures to promote high-quality development in the cultural industry, targeting various sectors including film, performing arts, and gaming [3]. - Other regions such as Beijing, Yunnan, Jiangsu, and Xinjiang have also launched initiatives to support cultural tourism development [3]. Group 3: Market Dynamics - The overall pricing for travel during the Dragon Boat Festival is relatively affordable, with many three-star hotels priced below 300 yuan [8]. - Flight prices have decreased significantly post the May Day holiday, with expected minor increases during the Dragon Boat Festival [8][9]. - There is a growing trend in high-end tourism, with special train services offering immersive cultural experiences at premium prices [9][10]. Group 4: Rural Tourism Growth - The rural tourism market is emerging as a new economic growth point, with Gansu province reporting a 10.16% increase in rural tourism visits in Q1 2025 [10]. - Local governments are recognizing tourism as a vital industry, with plans to develop trillion-yuan level tourism sectors [10].

Core Insights - The Dragon Boat Festival is driving new consumption momentum through cultural and tourism integration, with a significant increase in interest in folk tourism [1][3] - Search volume related to keywords like "dragon boat" and "zongzi" has surged, indicating a growing trend in traditional cultural experiences [1][2] Tourism Trends - The Dragon Boat Festival has seen a 270% increase in search volume for related activities on travel platforms, with a near doubling of searches for keywords associated with the festival [1][2] - Popular destinations include Guangdong's Foshan and Zhejiang's Jiaxing, which are closely linked to dragon boat races and zongzi culture [1][2] Economic Impact - Foshan's tourism bookings during the Dragon Boat Festival have increased significantly, with overall orders up 167%, hotel bookings up 145%, and flight bookings up 110% compared to the previous year [2] - The overall hotel booking volume in Foshan during the festival has risen by 75%, reflecting a broader trend of increased interest in folk tourism [3] Pricing and Accessibility - Hotel prices in various cities remain affordable, with many comfortable hotels priced below 300 yuan, making travel accessible during the festival [5] - International flight prices for destinations like Bangkok and Jeju Island are also reasonable, with some one-way tickets priced around 500 yuan [5] High-End Market Development - Recent trends indicate a shift towards high-end tourism experiences, with specialized trains offering cultural and folk experiences at premium prices [6] - The integration of folk experiences with high-end travel products is seen as a new trend in the tourism industry [6] Policy Support - Various regions are implementing policies to promote the cultural and tourism industry, aiming to develop trillion-yuan level industries [7] - Initiatives in places like Hubei and Xinjiang are focused on enhancing cultural tourism infrastructure and offerings [7]