Core Insights - The article emphasizes the importance of solid foundational research in the increasingly competitive Chinese skincare market, particularly regarding sensitive skin care solutions [3][5][15]. Market Evolution - The sensitive skin care segment in China has evolved from basic moisturizing (1.0) to a broader "general soothing" approach (2.0), yet solutions remain largely generalized rather than tailored [5][6]. - The prevalence of sensitive skin has surged, with 64.1% of the population affected by 2025, a significant increase from 15.9% in 2010, indicating a fourfold rise over 15 years [6][10]. Demographics and Causes - Young adults aged 18-30 represent the most affected demographic, with a sensitivity rate of 74%, meaning three out of four individuals in this age group experience some level of skin sensitivity [6][10]. - Key triggers for sensitive skin include environmental factors, lifestyle habits, and emotional stress, with the highest sensitivity rates found in humid regions like Guangzhou (88%) [6][10]. Research Findings - The study identifies two main subtypes of sensitive skin: "dry sensitive" and "oily sensitive," which together account for over 80% of cases, each with distinct physiological characteristics and care requirements [7][10][13]. - The physiological differences between dry and oily sensitive skin include variations in moisture and oil content, pore size, redness index, barrier function, and nerve sensitivity [9][10]. Product Development - The research provides critical data for product development, allowing for targeted solutions rather than one-size-fits-all approaches [7][13]. - The proprietary ingredient "Shu Min An™" was developed based on the TRPV1 receptor mechanism, showing superior soothing effects compared to traditional ingredients, particularly for post-procedure sensitivity [17][19]. Collaborative Ecosystem - The company has established a collaborative ecosystem involving top research institutions and clinical units to ensure effective translation of research into safe and effective skincare solutions [19][20]. - The integration of global scientific resources, including partnerships with renowned scientists, aims to overcome challenges in ingredient stability and absorption [20][22]. Long-term Strategy - The company focuses on long-term foundational research rather than short-term market trends, having filed 404 patents and published 52 core papers by late 2025 [22]. - This commitment to deep research and development is seen as a way to build a technological moat and drive sustainable growth in the beauty industry [22].

Core Viewpoint - The article highlights the commitment of the beauty brand Ximu Yuan to sustainable development and environmental friendliness, as evidenced by its recognition at the 2025 ESG Forum and its innovative practices in the beauty industry [1][3]. Group 1: Research Strength - Ximu Yuan focuses on scientific research as the core driver of sustainable development, choosing a "slow track" of innovation over the fast-paced industry competition [4]. - The brand has developed a proprietary soothing ingredient, Shuminan™, which is 5.67 times more effective than traditional soothing agents, and has received the "China Cosmetics Technology Innovation Award" [5][8]. - Ximu Yuan has accumulated 404 patents, including 160 invention patents, and has published 52 papers in SCI and core journals, establishing a comprehensive research system [8][9]. Group 2: Natural Practices - The brand's philosophy of "taking from nature and giving back to nature" is integrated throughout its supply chain, from raw material selection to packaging [10]. - Ximu Yuan uses eco-friendly packaging sourced from sustainable forests and promotes recycling through initiatives like "empty bottle regeneration" [10]. - The company actively reduces its environmental impact by optimizing production processes and responding to national carbon reduction goals [10]. Group 3: Public Welfare Initiatives - Ximu Yuan has established a system of public welfare that encourages consumer participation, exemplified by its "Return to Nature Plan" which has won the "Southern Public Welfare Communication Award" for three consecutive years [11][14]. - The brand engages in various ecological restoration projects, such as reforestation and waste cleanup, involving over a million users in environmental protection activities [15]. - Ximu Yuan also contributes to social responsibility through educational support and disaster relief efforts [17][18]. Group 4: Industry Impact - Ximu Yuan's practices serve as a valuable model for the beauty industry, emphasizing that true brand value lies in contributions to society and the environment, not just market share [20]. - The brand aims to become a respected, industry-leading beauty enterprise, inspiring more domestic brands to join the sustainable development movement [20].

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