Core Insights - The 2025 China Cultural Tourism Industry Expo was held in Wuhan from September 12 to 14, showcasing various intangible cultural heritage (ICH) items, which became a highlight of the event [1]. Group 1: Event Overview - The expo featured vibrant displays of Hanji Fu New Year paintings, characterized by bright colors and a blend of traditional and modern aesthetics, attracting significant visitor interest [1]. - The event included various ICH exhibits from different provinces, such as Han embroidery and creative products like "cloth tigers" and "mud dogs" from Henan, appealing to younger audiences [3][5]. Group 2: Cultural Heritage Highlights - The Hanji Fu New Year painting technique has a history dating back to the Qing Dynasty and has been passed down for over a century, showcasing innovation by incorporating fashionable elements into traditional designs [3]. - The Shandong exhibition featured the ancient "Luban Lock," which has been recognized as a provincial intangible cultural heritage item, allowing visitors to engage with its historical significance through interactive experiences [5]. Group 3: Interactive Experiences - The expo included a special "Non-Heritage Cultural Creative Goods Warehouse" focusing on various non-heritage creative brands, offering hands-on activities such as traditional incense making and lacquer gourd crafting, enhancing visitor engagement with ICH [7].

Core Viewpoint - Hanjiufu New Year Paintings have gained popularity among consumers due to their unique artistic charm and rich cultural heritage, particularly the exquisite door god paintings that exemplify the inheritance and promotion of excellent traditional Chinese culture [1] Group 1: Cultural Significance - The door god culture in China has a long history, tracing back to the Qin and Han dynasties, initially involving the posting of "Shentu" and "Yulei" images on doors for peace [2] - The stories of famous generals Qin Qiong and Jing De became widely known during the Sui and Tang dynasties, leading to their images being adopted as new door god representations, symbolizing family protection and societal values of loyalty and justice [2] Group 2: Artistic Techniques - Hanjiufu New Year Paintings are characterized by pure hand-painting on silk, using natural mineral pigments, resulting in vibrant colors and rich textures; the gold parts are made with gold leaf of over 98% purity, creating a three-dimensional effect [5] - The intricate process takes several months for each painting, contributing to its high practical and collectible value [5] Group 3: Market Performance - Hanjiufu's door god paintings have a history of over a hundred years, with related video content achieving over 90 million views online, and sales of over 8 million sets of printed door god paintings across various regions in China [9] - The company holds over 800 national and provincial intellectual property rights, with products favored by experts and collectors, including being housed in the Wuhan Museum and exported to Southeast Asia [9] Group 4: Promotion of Intangible Cultural Heritage - Hanjiufu actively participates in various events to promote intangible cultural heritage, including performances and exhibitions in Wuhan, attracting numerous visitors and enhancing cultural dissemination [10][12] - The company has organized multiple activities in universities to allow modern students to experience and appreciate traditional culture [12] Group 5: Industry Impact - Hanjiufu's door god paintings, with their exquisite craftsmanship, deep cultural connotations, and extensive market influence, have become a benchmark in the New Year painting industry, contributing to the understanding and appreciation of intangible cultural heritage in contemporary society [14]