中新网武汉9月14日电 (王梦媛)2025中国文化旅游产业博览会9月12日至14日在武汉举行，多省非遗以崭 新姿态在现场展示，成为本次展会一大亮点。 博览会现场，武汉东西湖区汉吉福年画展区人头攒动。这些以红、金、黑为主色调的年画色彩鲜艳、构 图饱满，既保留传统喜庆韵味，又融入现代审美趣味。 图为展厅 内汉吉福年画展区。 张畅 摄 图为山东 展区的青岛贝雕。 郑子颜 摄 "鲁班锁被网友们称为古人的'乐高'。"山东省旅游推广中心工作人员李好指着展台上的鲁班锁说道。鲁 班锁来自山东枣庄滕州市，拥有上千年历史。2021年，鲁班锁制作技艺入选山东省第五批省级非物质文 化遗产代表性项目名录。此次展会，山东展区推出10余款主题鲁班锁，让游客在拼合过程中感受古 人"天工开物"的智慧。 图为国潮 文创展区。 郑子颜 摄 值得一提的是，此次博览会国潮文创展区特别设置"非遗文创好物仓"，聚焦蜀道山集、了不起的匠人、 此锦非遗等10家非遗文创品牌，簪花、大漆等非遗手作在此展销，并以生活化场景活化非遗技艺。游客 们可在此报名参加古法香牌、甲马拓印、大漆葫芦、蜀派香囊等多个非遗体验互动活动。(完) 据了解，汉吉福年画制作技艺源于清代，传 ...

Core Viewpoint - Hanjiufu New Year Paintings have gained popularity among consumers due to their unique artistic charm and rich cultural heritage, particularly the exquisite door god paintings that exemplify the inheritance and promotion of excellent traditional Chinese culture [1] Group 1: Cultural Significance - The door god culture in China has a long history, tracing back to the Qin and Han dynasties, initially involving the posting of "Shentu" and "Yulei" images on doors for peace [2] - The stories of famous generals Qin Qiong and Jing De became widely known during the Sui and Tang dynasties, leading to their images being adopted as new door god representations, symbolizing family protection and societal values of loyalty and justice [2] Group 2: Artistic Techniques - Hanjiufu New Year Paintings are characterized by pure hand-painting on silk, using natural mineral pigments, resulting in vibrant colors and rich textures; the gold parts are made with gold leaf of over 98% purity, creating a three-dimensional effect [5] - The intricate process takes several months for each painting, contributing to its high practical and collectible value [5] Group 3: Market Performance - Hanjiufu's door god paintings have a history of over a hundred years, with related video content achieving over 90 million views online, and sales of over 8 million sets of printed door god paintings across various regions in China [9] - The company holds over 800 national and provincial intellectual property rights, with products favored by experts and collectors, including being housed in the Wuhan Museum and exported to Southeast Asia [9] Group 4: Promotion of Intangible Cultural Heritage - Hanjiufu actively participates in various events to promote intangible cultural heritage, including performances and exhibitions in Wuhan, attracting numerous visitors and enhancing cultural dissemination [10][12] - The company has organized multiple activities in universities to allow modern students to experience and appreciate traditional culture [12] Group 5: Industry Impact - Hanjiufu's door god paintings, with their exquisite craftsmanship, deep cultural connotations, and extensive market influence, have become a benchmark in the New Year painting industry, contributing to the understanding and appreciation of intangible cultural heritage in contemporary society [14]