汉皇盛宴汉文化沉浸式体验项目
Search documents
新华视点丨金秋文旅亮点纷呈 消费新场景激发经济强劲动能
Xin Hua Wang· 2025-10-14 06:55
Core Insights - The article highlights the innovative exploration in cultural and tourism consumption across various regions in China, emphasizing the deep integration of cultural, commercial, and tourism sectors as a means to stimulate economic growth [1]. Group 1: Sports Events and Consumer Engagement - Beijing, as a "Double Olympic City," has hosted multiple sports events, creating a surge in spectator enthusiasm. The Shijingshan District has launched ticket stub-themed activities, allowing fans to enjoy various discounts at major shopping areas [3]. - The vibrant array of sports events in Beijing not only showcases the robust vitality and broad prospects of the sports industry but also promotes the deep integration of cultural, commercial, and tourism sectors, serving as a strong engine for consumer spending [5]. Group 2: Cultural Festivals and Local Experiences - The first Coffee Culture Carnival in Qujing, Yunnan, combines food experiences, artistic performances, and special consumption vouchers, allowing citizens and tourists to enjoy a rich cultural feast [7]. - In Hebei's Hengshui, a lively agricultural sports event and a unique rice-crab co-culture trial field attract numerous visitors, providing them with distinctive experiences [9][11]. Group 3: Night Markets and Culinary Attractions - The night market in Hotan, Xinjiang, has become a popular destination for tourists, filled with various food stalls and vibrant performances, enhancing the nighttime consumption atmosphere [13][15]. Group 4: Agricultural Tourism and Cultural Heritage - The Ziqiao Mountain Terraced Fields in Xinhua, Hunan, are at their peak viewing period, drawing visitors to experience the stunning terraced landscapes and the rich agricultural culture [17]. - Local initiatives have been implemented to create agricultural experience projects, ecological trails, and rural homestays, integrating intangible cultural heritage performances to enhance visitor experiences [19]. Group 5: Immersive Cultural Experiences - In Xuzhou, Jiangsu, the innovative "Han Emperor Feast" immersive experience allows tourists to participate as "guests" in a Han dynasty banquet, providing a unique cultural engagement [21]. - To enhance the dining experience, the project offers professional Han dynasty makeup services, transforming modern visitors into "Han nobility" under the guidance of a professional team [23]. Conclusion - The innovative models of cultural and tourism activities across various regions not only provide consumers with rich experiences and tangible benefits but also effectively activate consumption potential, showcasing the vitality of cities and rural areas while stimulating strong economic momentum [25].
“双节”假日观察丨家国情、中国风、文化味,看文旅融合如何赋能假日经济
Xin Hua Wang· 2025-10-07 08:40
Core Insights - The article highlights the vibrant cultural tourism activities during the National Day and Mid-Autumn Festival, emphasizing the integration of culture and travel to meet the growing spiritual and cultural needs of the public [1][11]. Group 1: Red Tourism - During the National Day, the South Lake scenic area in Jiaxing, Zhejiang, experienced a surge in "red tourism," featuring unique photo spots like "South Lake 1921 Train" and "I Send Blessings to My Country" [2]. - In Yan'an, Shaanxi, citizens and tourists visited revolutionary sites and enjoyed red performances, reflecting on historical significance and fostering national pride [4]. Group 2: Cultural Experiences - In Xuzhou, Jiangsu, the "Han Emperor Feast" immersive experience project was launched, combining drama, scene recreation, and Han cuisine to offer a multi-dimensional cultural experience [6]. - In Huangshan, Anhui, the lantern festival attracted numerous visitors, with the local economy benefiting from night tourism initiatives [8]. Group 3: Economic Impact - The flourishing holiday tourism market reflects the public's demand for a better quality of life and serves as a strong indicator of China's sustained economic health [11]. - The "Only Dream of the Red Chamber: Drama Fantasy City" in Langfang, Hebei, became a popular destination, boosting consumption in surrounding commercial areas [9]. Group 4: Cultural Heritage - In Kashgar Ancient City, performers in traditional costumes reenacted historical figures, providing visitors with insights into the city's rich heritage [12].