Core Viewpoint - The event "Old Brand Renewal: New Products Entering Beijing" aims to promote high-quality development of the regional economy by integrating Jiangjin's renowned products, especially "old brand" products, into the domestic circulation through e-commerce and digital empowerment [1] Group 1: Event Overview - The event successfully gathered over a hundred entrepreneurs, industry guests, and government representatives to discuss new cooperation opportunities [1] - The atmosphere at the event was lively, with key speeches highlighting Jiangjin's rich cultural tourism resources and development achievements [3][4] Group 2: Brand Promotion - A significant highlight was the launch of the regional public brand "One Jiangjin Color," aimed at enhancing local economic development [8] - Jiangjin's old brands and emerging brands showcased innovative products and development strategies, including Jiangjin rice candy and Chongqing sesame official products [8][10] Group 3: Economic Impact - The event resulted in the successful signing of 9 projects with a total amount exceeding 325.4 million yuan, opening important channels for "Jiangjin products" to enter the northern market [14] - Jiangjin is recognized as "China's Ecological Selenium City," with a projected GDP of 149.08 billion yuan in 2024 and a leading number of old brand products in Chongqing [16] Group 4: Digital Empowerment and Innovation - Jiangjin has implemented policies and innovative practices to support the inheritance and innovation of old brands, promoting e-commerce through live streaming and community marketing [17] - The event featured two themed markets in Beijing, showcasing over 300 products from more than 30 Jiangjin enterprises, achieving online and offline sales of 1.78 million yuan during the event [19] Group 5: Future Outlook - Jiangjin aims to explore new paths for digital empowerment and high-quality development, continuously optimizing the business environment to support enterprise innovation [21]