江津米花糖
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最后的守店人
Xin Lang Cai Jing· 2026-01-20 18:53
Core Viewpoint - The article highlights the story of Guihong, the last shopkeeper in the "Jiapigou" area, who has maintained her small store for over 36 years amidst the decline of the coal mining industry, symbolizing the fading memories and history of the once-thriving mining community [6][16]. Group 1: Historical Context - The "Jiapigou" area was once a bustling hub due to the Red Rock Coal Mine, attracting thousands of miners and their families, leading to a vibrant local economy with numerous shops and services [8][10]. - The coal mine was a state-owned enterprise that thrived from the 1960s to the 1990s, providing high incomes for miners compared to other jobs [8][9]. Group 2: Personal Journey of the Shopkeeper - Guihong, who started as a shop assistant, eventually took over the store after the coal mine's multi-business company went bankrupt in 2003, marking a significant turning point in her life [10][11]. - Despite facing challenges, including a drastic decline in customers and the closure of many nearby shops, Guihong chose to continue running her store, driven by her attachment to the community and the memories associated with the mining era [12][13]. Group 3: Current Situation and Community Impact - The store has become a nostalgic spot for former miners and their families, with an increase in visitors seeking to reconnect with their past, thus providing a modest income for Guihong [13][14]. - Guihong's shop serves as a "way station" for local villagers, who often bring local specialties to support her business, reinforcing community ties [15]. Group 4: Future Outlook - Guihong expresses a commitment to keep the store open as long as she can, symbolizing the enduring spirit of the mining community and preserving its history for future generations [16][17].
老字号邂逅新消费 “江津好物”焕新进京拓市场
Sou Hu Cai Jing· 2025-09-25 06:07
Core Viewpoint - The event "Old Brand Renewal: New Products Entering Beijing" aims to promote high-quality development of the regional economy by integrating Jiangjin's renowned products, especially "old brand" products, into the domestic circulation through e-commerce and digital empowerment [1] Group 1: Event Overview - The event successfully gathered over a hundred entrepreneurs, industry guests, and government representatives to discuss new cooperation opportunities [1] - The atmosphere at the event was lively, with key speeches highlighting Jiangjin's rich cultural tourism resources and development achievements [3][4] Group 2: Brand Promotion - A significant highlight was the launch of the regional public brand "One Jiangjin Color," aimed at enhancing local economic development [8] - Jiangjin's old brands and emerging brands showcased innovative products and development strategies, including Jiangjin rice candy and Chongqing sesame official products [8][10] Group 3: Economic Impact - The event resulted in the successful signing of 9 projects with a total amount exceeding 325.4 million yuan, opening important channels for "Jiangjin products" to enter the northern market [14] - Jiangjin is recognized as "China's Ecological Selenium City," with a projected GDP of 149.08 billion yuan in 2024 and a leading number of old brand products in Chongqing [16] Group 4: Digital Empowerment and Innovation - Jiangjin has implemented policies and innovative practices to support the inheritance and innovation of old brands, promoting e-commerce through live streaming and community marketing [17] - The event featured two themed markets in Beijing, showcasing over 300 products from more than 30 Jiangjin enterprises, achieving online and offline sales of 1.78 million yuan during the event [19] Group 5: Future Outlook - Jiangjin aims to explore new paths for digital empowerment and high-quality development, continuously optimizing the business environment to support enterprise innovation [21]