（来源：团结报） 转自：团结报 □陶 为 刘全玮执导的"新文旅电影"《风起秋浦河》在"中国原生态最美山乡"安徽省池州市石台县取景拍摄。石 台县钟灵毓秀的皖南风光、深厚古朴的徽州文化以及三代人催人泪下的人性之美，让这部新文旅电影呈 现出与众不同的影像气质，也给当地文旅发展带来了新的契机。 影片中，秋浦河的碧水青山、古村落的黛瓦白墙，以及硒都富饶的田园风光，构成了一幅流动的生态画 卷，被誉为"抒情化叙事与地域美学的完美融合"。中国电影评论学会会长饶曙光评价该片"以诗为魂、 以景为脉，兼具美学深度与社会意义，为'电影赋能文旅'提供了生动样本"。 石台县是一个"九山半水半分田"的山区县，生态优良，拥有"富硒、负氧"两大特色资源，是"中国天然 氧吧"、中国三大富硒地之一。为推动高质量发展，贯彻"生态立县、旅游兴县、产业强县"发展战略， 依托丰富的资源禀赋，石台将大力发展旅游业列入经济发展的重要任务。在此背景下，需要挖掘石台文 刘全玮带领团队围绕石台县丰厚的文化底蕴、丰富的自然资源、丰饶的自然景观、丰满的人物故事，提 炼传播要素，以影视作品进行展现，并以一部大电影、一则主题音乐短片、一条宣传片、一套新媒体矩 阵优质内容全 ...

1月的徐州，寒意渐浓，而在和平大道118号的徐州印象城内，一场来自临沂的冬日热情正悄然点燃。1月9日，鲁苏豫皖"十市同城惠游沂蒙"临沂文旅冬季 促消费(徐州)推介会在这里举行，为徐州市民带来了一场充满沂蒙风情的文旅盛宴。 来自高校的"城市文旅探索家"代表登台，以年轻视角分享冬游临沂的体验，语言真挚、情感充沛，让在场观众仿佛身临其境。 紧接着，各县区和临沂文旅集团等轮番上阵，兰山、河东、罗庄、郯城、兰陵、沂水、沂南、平邑、费县、蒙阴、莒南、临沭、沂河新区、临沂车务段、 临沂文旅集团、中国国际食品城、中国酒店用品城等通过简洁明快的PPT和短视频，重点推介了冰雪旅游、温泉养生、民俗年味、红色研学等冬季主题线 路，并发布了一系列针对徐州游客的优惠政策和特色活动。台上讲得投入，台下听得专注，不少徐州市民主动询问线路详情和报名方式。 现场书法老师挥毫泼墨，一幅幅寓意吉祥的"福"字和春联被赠予现场观众，传递出临沂人民的热情与祝福。随后的抽奖环节更是惊喜连连，景区门票、文 创礼品等纷纷"花落"市民手中，现场笑声不断、暖意融融。 活动现场还设置了临沂文旅通关文牒集章寻宝环节，前来参加活动市民踊跃参与，在服务处领取通关文牒，持文 ...

●豫剧、曲剧、越调三大河南代表性剧种首次以整体阵容、集中时段规模性亮相北京 "跟着戏曲游河南"文旅推介活动首次发布《回河南·寻味中国年》宣传片，积极探索"剧院为台、演游一 体"的宣传推广新模式，借助展演周，向首都及全国观众发出诚挚的新春邀请。（记者 张魏） 责任编辑： 何山 展演剧目涵盖传统经典与新编精品，既有展现巾帼英雄史诗的新编历史豫剧《妇好》作为开幕大戏，也 有《穆桂英大破天门阵》《收姜维》《风雪配》等脍炙人口的经典名作，还有《赵一曼》《鲁镇》等思 想深刻的现代改编剧目。 活动特邀在京河南籍及曾在豫工作过的在京老干部、科技人才、创业人员和农民工代表观看演出，以乡 音慰藉乡愁，传递家乡问候与温暖。 展演期间，河南非遗展览活动同步开展，特邀唐三彩、汝瓷烧制技艺、泥塑（浚县泥咕咕）等6项极具 河南特色的国家级非物质文化遗产项目入驻剧场。非物质文化遗产代表性传承人现场展示传统技艺，展 出销售非遗产品，让观众在欣赏戏曲之余，近距离触摸厚重中原文化。 1月6日晚，北京梅兰芳大剧院内戏韵悠长，座无虚席。由河南省文化和旅游厅、河南省人民政府驻北京 办事处联合主办的"2026年新春河南省三大剧种优秀剧目北京展演周暨'跟着 ...

Core Insights - The "Water Rhythm Jiangsu" domestic tourism promotion case exchange event was held on December 10, showcasing innovative and effective tourism promotion results [1] - A total of ten outstanding cases were recognized, highlighting various dimensions of tourism promotion, including event marketing, IP collaboration, content innovation, and regional cooperation [3] Group 1: Event Overview - The event gathered tourism promotion officials from across Jiangsu province to discuss new experiences and trends in cultural tourism promotion [1] - The ten best cases included successful practices such as "Sports Event Transformation: 'Cultural Tourism Changzhou' Douyin Account" and "Summer Collaboration of 'Suzhou Cultural Tourism + Honor of Kings'" [3] Group 2: Case Studies - Notable case studies presented included: - Changzhou's transformation of sports event hotspots for city image promotion [4] - Suzhou's collaboration with popular game IPs to attract younger audiences [4] - Wuxi's leveraging of the Spring Festival Gala for city influence [4] - Nanjing's micro-documentary exploring cultural heritage [4] - Huai'an's immersive tourism destination development linked to a popular TV series [4] - Salt Lake City's youth-targeted promotional project [4] - Lianyungang's collaborative promotion model through regional synergy [4] - Suqian's co-creation activities to build a new destination image [4] - Nantong's dual strategy of "Cultural Tourism + Football" for comprehensive outreach [4] - Yangzhou's systematic planning to turn cultural resources into ongoing discussion topics [4] Group 3: Expert Insights - Experts provided insights on creative marketing models and practices for urban cultural tourism IPs, emphasizing the importance of positioning and storytelling [5] - Analysis of market trends and product upgrades was presented, focusing on high-quality development in Jiangsu's cultural tourism sector [5] - Discussions included new models and scenarios driving growth in rural cultural tourism [5] Group 4: Additional Activities - The event also featured the "Taste of Intangible Heritage" segment, allowing participants to experience local cuisine and cultural heritage, enhancing the integration of experience exchange and local tourism vitality [7] Group 5: Awarded Cases - The list of the ten best cases included: - "Sports Event Transformation: 'Cultural Tourism Changzhou'" [8] - "Suzhou Cultural Tourism + Honor of Kings" [8] - "Spring Festival Gala Wuxi Tour" [8] - "Nanjing Micro-documentary" [8] - "Huai'an Canal Tourism Destination" [8] - "Youth Promotion Project in Salt Lake City" [8] - "Jiangsu Tourism New Line" [8] - "Co-creation Activities in Suqian" [8] - "Nantong's Cultural Tourism + Football" [8] - "Discovering Treasure Yangzhou" [8] Group 6: Recognized Excellent Cases - The list of excellent cases included: - "Follow the Super League to Explore Xuzhou" [9] - "Nanjing Study Tour Brand Development" [9] - "Cultural and Sports Integration in Lianyungang" [9] - "Cultural Promotion Project in Huai'an" [9] - "Large-scale Media Live Event in Salt Lake City" [9] - "Multi-dimensional Activation of Cultural Tourism in Nantong" [9] - "Cultural and Sports Integration in Zhenjiang" [9] - "Innovative Cultural Experience in Wuxi" [9] - "Poetic Expressions in Suzhou" [9] - "Seasonal Tourism Festival Branding" [9]

Core Insights - Xuzhou is actively promoting its cultural tourism through various events and activities, enhancing its visibility and engagement with broader audiences in regions like the Greater Bay Area and Yangtze River Delta [1][2][3] - The city has successfully integrated local cultural elements, such as traditional performances and cuisine, into its promotional efforts, attracting significant participation and interest [2][3] Group 1: Cultural Promotion Activities - Xuzhou's promotional activities include performances in traditional attire and music, aimed at showcasing Han culture to audiences in major cities [1] - The city has organized a series of events, including "Follow 'Su Chao' to Explore Xuzhou," which has seen participation from over 50,000 people across multiple cities [2] - The promotion of local delicacies, such as "Feng County Flavors," has drawn large crowds, indicating strong interest in local culture and cuisine [2] Group 2: Tourism Statistics - As of October 20, 2023, Xuzhou's A-level scenic spots received 54.07 million visitors, marking an 8.58% increase year-on-year [3] - The total consumption at these scenic spots reached 17.33 billion yuan, reflecting a 10.74% growth compared to the previous year [3] Group 3: Future Development Plans - Xuzhou aims to deepen the integration of cultural and tourism sectors, focusing on creating a distinct city identity and expanding new consumption spaces [3] - The city plans to enhance service quality to establish a strong attraction for cultural tourism [3]

Core Insights - The "Explore Hongshan, Meet the Sea" 2025 Summer Tourism Promotion event for Liaoning was launched in Shanghai, featuring over 200 cultural and tourism enterprises and more than 20 travel agencies signing agreements on-site [1] Group 1: Event Overview - The event showcased immersive performances from cities like Shenyang, Dalian, Dandong, Fuxin, Chaoyang, and Panjin, highlighting their cultural charm and heritage [1] - Traditional dance performances such as "Golden Step Shake" and puppet dance "Liang Zhu" captivated visitors, promoting the "Liaoning style" in Shanghai [1] Group 2: Cultural Products - The 2025 Summer Tourism theme exhibition featured unique cultural and creative products inspired by local cuisine, including fridge magnets, doll keychains, silk scarves with seafood designs, and tableware sets, which were well-received by tourists [1] Group 3: Promotional Policies - The Liaoning Provincial Department of Culture and Tourism introduced the "Bring Guests to Liaoning" series of policies, including special rewards for group tours, additional subsidies for charter flights, and support measures for tourism enterprises [1] - Exclusive summer benefits for tourists from the Yangtze River Delta were also announced, aiming to enhance the appeal and influence of Liaoning's tourism brand [1]

Core Points - The "Beautiful Jiangxi, Scenic and Unique" cultural and tourism promotion season was launched in Shanghai, aiming to deepen cooperation between Jiangxi and Shanghai and promote tourism in Jiangxi [1][2] - The event showcased Jiangxi's rich cultural and tourism resources through various performances, highlighting the region's natural beauty, historical culture, and revolutionary heritage [1] - Over 150 participants from tourism departments, key travel agencies, and media representatives from both Jiangxi and Shanghai attended the event, injecting new momentum into Jiangxi's brand promotion in the Yangtze River Delta [2] Group 1 - The launch ceremony featured performances such as dance, situational dramas, and traditional operas, immersing the audience in the unique charm of Jiangxi [1] - Jiangxi's tourism promotion will focus on the Yangtze River Delta market, exploring new cooperation models and enhancing tourism experiences [2] - A "guest source mutual delivery" agreement was signed between travel agencies from Jiangxi and Shanghai to promote resource sharing and market connectivity [1]