特色市集展区，湟中堆绣、湟源排灯等国家级非遗代表性项目的20余件展品精彩亮相，生动展现河湟非 遗技艺的传承魅力。直播过程中，西宁还通过抽奖送出包含文创玩偶、景区门票等在内的"西宁福气大 礼包"，诚意向全国游客发出来宁邀约。 本报讯（西海新闻记者 吴梦婷）2月11日，记者从西宁市文化旅游广电局获悉，中央广播电视总台2026 《中国文旅大联欢》新春篇在广东阳江启幕，西宁作为全国9座推介城市的首站精彩登场，以"线上直播 推介+线下非遗展示"的融合形式，全方位展现古城西宁的文化魅力，让"雪豹之都"的年味走向全国。 本次西宁推介直播以"来西宁集色卡，过五彩斑斓的中国年"为主题，西宁市文旅局副局长、文旅推介官 携手非遗传承人、美食大厨，与中央广播电视总台主持团队、文旅博主共同解锁新春新体验。推介直播 中，湟中鲁沙尔高跷非遗表演惊艳亮相，尽显西宁独特年味，社火巡游、青唐城冰雪烩、丹噶尔双宁灯 展等新春文旅活动同步推介。直播现场还展示了手抓羊肉、酸辣里脊、青海熬茶等地道美食，让观众感 受舌尖上的年味。 ...

Group 1 - The "Happy Spring Festival · Beautiful Anhui" cultural tourism promotion event took place in Penang, Malaysia, attracting over a thousand local participants [1][3] - The event featured performances from Anhui Performing Arts Group, including Huiju, Huangmei Opera, and Flower Drum Lantern, showcasing Anhui's cultural richness [1] - Innovative projects such as "Traveling Anhui with Calligraphy and Painting" and a holographic scroll of the "Four Treasures of the Study" were presented, highlighting the integration of culture and technology [1] Group 2 - A strategic cooperation agreement was signed between Anhui Provincial Department of Culture and Tourism and Penang's Tourism and Creative Economy Committee, aiming for long-term collaboration in tourism promotion and cultural exchange [3] - The "Beautiful Anhui · RCEP Member Countries Chinese Calligraphy and Painting Competition" exhibition features 100 selected artworks from 15 RCEP member countries, running for 30 days in Penang [1][3] - Malaysian officials expressed optimism about enhancing cooperation with Anhui in areas such as intangible cultural heritage protection, cultural arts, tourism, and economic trade [3]

（来源：团结报） 转自：团结报 □陶 为 刘全玮执导的"新文旅电影"《风起秋浦河》在"中国原生态最美山乡"安徽省池州市石台县取景拍摄。石 台县钟灵毓秀的皖南风光、深厚古朴的徽州文化以及三代人催人泪下的人性之美，让这部新文旅电影呈 现出与众不同的影像气质，也给当地文旅发展带来了新的契机。 影片中，秋浦河的碧水青山、古村落的黛瓦白墙，以及硒都富饶的田园风光，构成了一幅流动的生态画 卷，被誉为"抒情化叙事与地域美学的完美融合"。中国电影评论学会会长饶曙光评价该片"以诗为魂、 以景为脉，兼具美学深度与社会意义，为'电影赋能文旅'提供了生动样本"。 石台县是一个"九山半水半分田"的山区县，生态优良，拥有"富硒、负氧"两大特色资源，是"中国天然 氧吧"、中国三大富硒地之一。为推动高质量发展，贯彻"生态立县、旅游兴县、产业强县"发展战略， 依托丰富的资源禀赋，石台将大力发展旅游业列入经济发展的重要任务。在此背景下，需要挖掘石台文 刘全玮带领团队围绕石台县丰厚的文化底蕴、丰富的自然资源、丰饶的自然景观、丰满的人物故事，提 炼传播要素，以影视作品进行展现，并以一部大电影、一则主题音乐短片、一条宣传片、一套新媒体矩 阵优质内容全 ...

Core Viewpoint - The event "Ten Cities Joint Tourism Promotion in Yimeng" held in Xuzhou aims to boost winter tourism consumption by showcasing Linyi's cultural and tourism resources, inviting Xuzhou residents to experience the charm of Linyi during winter [1][11]. Group 1: Event Overview - The promotion event was organized by the Linyi Municipal Bureau of Culture and Tourism and featured participation from various local tourism departments, media, and travel agencies [3]. - The event included a variety of Linyi's local specialties, such as food and handicrafts, which attracted many attendees even before the official start [5]. Group 2: Activities and Presentations - The event featured a winter tourism promotional video highlighting Linyi's scenic beauty, local cuisine, rich cultural heritage, and folk activities, creating an immersive experience for attendees [5][7]. - Representatives from various districts and tourism groups presented winter-themed travel routes, including ice and snow tourism, hot spring wellness, and red culture study tours, along with special offers for Xuzhou tourists [7]. Group 3: Audience Engagement - Attendees participated in interactive activities, such as receiving calligraphy gifts and engaging in a treasure hunt for stamps, which enhanced the festive atmosphere and encouraged community involvement [9]. - The event served as a platform for direct communication and exchange between Linyi and Xuzhou, fostering a sense of connection and collaboration in cultural tourism [11].

Group 1 - The event "2026 New Spring Henan Three Major Opera Genres Beijing Performance Week" showcases Henan's representative opera genres, including Yu Opera, Qu Opera, and Yue Opera, for the first time in a large-scale presentation in Beijing from January 6 to 14 [1] - The performances feature six high-quality productions, including the newly adapted historical Yu Opera "Fu Hao," and classic works such as "Mu Guiying Breaks the Heavenly Gate Array" and "Shou Jiang Wei," as well as modern adaptations like "Zhao Yiman" [1] - The event aims to promote the integration of cultural tourism through the "Follow the Opera to Travel Henan" initiative, enhancing the visibility of Henan's cultural heritage [1] Group 2 - During the performance period, a non-material cultural heritage exhibition will take place, featuring six national-level projects, including Tang Sancai and Ru porcelain, allowing audiences to engage with traditional crafts [2] - The promotional activity "Follow the Opera to Travel Henan" will release a promotional video titled "Return to Henan: Taste the Chinese New Year," exploring a new model of integrated promotion through theater [2]

Core Insights - The "Water Rhythm Jiangsu" domestic tourism promotion case exchange event was held on December 10, showcasing innovative and effective tourism promotion results [1] - A total of ten outstanding cases were recognized, highlighting various dimensions of tourism promotion, including event marketing, IP collaboration, content innovation, and regional cooperation [3] Group 1: Event Overview - The event gathered tourism promotion officials from across Jiangsu province to discuss new experiences and trends in cultural tourism promotion [1] - The ten best cases included successful practices such as "Sports Event Transformation: 'Cultural Tourism Changzhou' Douyin Account" and "Summer Collaboration of 'Suzhou Cultural Tourism + Honor of Kings'" [3] Group 2: Case Studies - Notable case studies presented included: - Changzhou's transformation of sports event hotspots for city image promotion [4] - Suzhou's collaboration with popular game IPs to attract younger audiences [4] - Wuxi's leveraging of the Spring Festival Gala for city influence [4] - Nanjing's micro-documentary exploring cultural heritage [4] - Huai'an's immersive tourism destination development linked to a popular TV series [4] - Salt Lake City's youth-targeted promotional project [4] - Lianyungang's collaborative promotion model through regional synergy [4] - Suqian's co-creation activities to build a new destination image [4] - Nantong's dual strategy of "Cultural Tourism + Football" for comprehensive outreach [4] - Yangzhou's systematic planning to turn cultural resources into ongoing discussion topics [4] Group 3: Expert Insights - Experts provided insights on creative marketing models and practices for urban cultural tourism IPs, emphasizing the importance of positioning and storytelling [5] - Analysis of market trends and product upgrades was presented, focusing on high-quality development in Jiangsu's cultural tourism sector [5] - Discussions included new models and scenarios driving growth in rural cultural tourism [5] Group 4: Additional Activities - The event also featured the "Taste of Intangible Heritage" segment, allowing participants to experience local cuisine and cultural heritage, enhancing the integration of experience exchange and local tourism vitality [7] Group 5: Awarded Cases - The list of the ten best cases included: - "Sports Event Transformation: 'Cultural Tourism Changzhou'" [8] - "Suzhou Cultural Tourism + Honor of Kings" [8] - "Spring Festival Gala Wuxi Tour" [8] - "Nanjing Micro-documentary" [8] - "Huai'an Canal Tourism Destination" [8] - "Youth Promotion Project in Salt Lake City" [8] - "Jiangsu Tourism New Line" [8] - "Co-creation Activities in Suqian" [8] - "Nantong's Cultural Tourism + Football" [8] - "Discovering Treasure Yangzhou" [8] Group 6: Recognized Excellent Cases - The list of excellent cases included: - "Follow the Super League to Explore Xuzhou" [9] - "Nanjing Study Tour Brand Development" [9] - "Cultural and Sports Integration in Lianyungang" [9] - "Cultural Promotion Project in Huai'an" [9] - "Large-scale Media Live Event in Salt Lake City" [9] - "Multi-dimensional Activation of Cultural Tourism in Nantong" [9] - "Cultural and Sports Integration in Zhenjiang" [9] - "Innovative Cultural Experience in Wuxi" [9] - "Poetic Expressions in Suzhou" [9] - "Seasonal Tourism Festival Branding" [9]

Core Insights - Xuzhou is actively promoting its cultural tourism through various events and activities, enhancing its visibility and engagement with broader audiences in regions like the Greater Bay Area and Yangtze River Delta [1][2][3] - The city has successfully integrated local cultural elements, such as traditional performances and cuisine, into its promotional efforts, attracting significant participation and interest [2][3] Group 1: Cultural Promotion Activities - Xuzhou's promotional activities include performances in traditional attire and music, aimed at showcasing Han culture to audiences in major cities [1] - The city has organized a series of events, including "Follow 'Su Chao' to Explore Xuzhou," which has seen participation from over 50,000 people across multiple cities [2] - The promotion of local delicacies, such as "Feng County Flavors," has drawn large crowds, indicating strong interest in local culture and cuisine [2] Group 2: Tourism Statistics - As of October 20, 2023, Xuzhou's A-level scenic spots received 54.07 million visitors, marking an 8.58% increase year-on-year [3] - The total consumption at these scenic spots reached 17.33 billion yuan, reflecting a 10.74% growth compared to the previous year [3] Group 3: Future Development Plans - Xuzhou aims to deepen the integration of cultural and tourism sectors, focusing on creating a distinct city identity and expanding new consumption spaces [3] - The city plans to enhance service quality to establish a strong attraction for cultural tourism [3]

Core Insights - The "Explore Hongshan, Meet the Sea" 2025 Summer Tourism Promotion event for Liaoning was launched in Shanghai, featuring over 200 cultural and tourism enterprises and more than 20 travel agencies signing agreements on-site [1] Group 1: Event Overview - The event showcased immersive performances from cities like Shenyang, Dalian, Dandong, Fuxin, Chaoyang, and Panjin, highlighting their cultural charm and heritage [1] - Traditional dance performances such as "Golden Step Shake" and puppet dance "Liang Zhu" captivated visitors, promoting the "Liaoning style" in Shanghai [1] Group 2: Cultural Products - The 2025 Summer Tourism theme exhibition featured unique cultural and creative products inspired by local cuisine, including fridge magnets, doll keychains, silk scarves with seafood designs, and tableware sets, which were well-received by tourists [1] Group 3: Promotional Policies - The Liaoning Provincial Department of Culture and Tourism introduced the "Bring Guests to Liaoning" series of policies, including special rewards for group tours, additional subsidies for charter flights, and support measures for tourism enterprises [1] - Exclusive summer benefits for tourists from the Yangtze River Delta were also announced, aiming to enhance the appeal and influence of Liaoning's tourism brand [1]

Core Points - The "Beautiful Jiangxi, Scenic and Unique" cultural and tourism promotion season was launched in Shanghai, aiming to deepen cooperation between Jiangxi and Shanghai and promote tourism in Jiangxi [1][2] - The event showcased Jiangxi's rich cultural and tourism resources through various performances, highlighting the region's natural beauty, historical culture, and revolutionary heritage [1] - Over 150 participants from tourism departments, key travel agencies, and media representatives from both Jiangxi and Shanghai attended the event, injecting new momentum into Jiangxi's brand promotion in the Yangtze River Delta [2] Group 1 - The launch ceremony featured performances such as dance, situational dramas, and traditional operas, immersing the audience in the unique charm of Jiangxi [1] - Jiangxi's tourism promotion will focus on the Yangtze River Delta market, exploring new cooperation models and enhancing tourism experiences [2] - A "guest source mutual delivery" agreement was signed between travel agencies from Jiangxi and Shanghai to promote resource sharing and market connectivity [1]