Workflow
文旅推广
icon
Search documents
西宁文旅魅力绽放全国
Xin Lang Cai Jing· 2026-02-11 19:49
Core Insights - The event "China Cultural Tourism Grand Gathering" is set to showcase Xining as one of the nine promotional cities, highlighting its cultural charm through a combination of online live streaming and offline intangible cultural heritage displays [1] Group 1: Event Overview - The promotional live stream features the theme "Come to Xining to Collect Color Cards, Celebrate a Colorful Chinese New Year" [1] - Xining's Deputy Director of the Cultural Tourism Bureau and cultural promotion officials collaborated with intangible cultural heritage inheritors and chefs to present new experiences for the Spring Festival [1] Group 2: Cultural Highlights - The live stream included performances such as the Huanzhong Lushar stilt show, showcasing Xining's unique festive atmosphere, along with other activities like the social fire parade and the Dan Gar Double Ning Lantern Festival [1] - Local delicacies such as hand-grabbed lamb, spicy and sour pork, and Qinghai boiled tea were featured, allowing viewers to experience the culinary aspects of the festival [1] Group 3: Exhibition and Engagement - A special market area displayed over 20 items from national-level intangible cultural heritage projects, illustrating the charm of the Hehuang intangible cultural heritage techniques [1] - During the live stream, Xining offered a "Xining Fortune Gift Package" through a lottery, which included cultural creative toys and scenic area tickets, inviting nationwide tourists to visit [1]
“欢乐春节·美好安徽”文旅推介会走进马来西亚槟城
Xin Lang Cai Jing· 2026-02-09 14:05
Group 1 - The "Happy Spring Festival · Beautiful Anhui" cultural tourism promotion event took place in Penang, Malaysia, attracting over a thousand local participants [1][3] - The event featured performances from Anhui Performing Arts Group, including Huiju, Huangmei Opera, and Flower Drum Lantern, showcasing Anhui's cultural richness [1] - Innovative projects such as "Traveling Anhui with Calligraphy and Painting" and a holographic scroll of the "Four Treasures of the Study" were presented, highlighting the integration of culture and technology [1] Group 2 - A strategic cooperation agreement was signed between Anhui Provincial Department of Culture and Tourism and Penang's Tourism and Creative Economy Committee, aiming for long-term collaboration in tourism promotion and cultural exchange [3] - The "Beautiful Anhui · RCEP Member Countries Chinese Calligraphy and Painting Competition" exhibition features 100 selected artworks from 15 RCEP member countries, running for 30 days in Penang [1][3] - Malaysian officials expressed optimism about enhancing cooperation with Anhui in areas such as intangible cultural heritage protection, cultural arts, tourism, and economic trade [3]
“新文旅电影” 赋能县域文旅推广
Xin Lang Cai Jing· 2026-01-16 19:06
Core Viewpoint - The film "Wind Rises over Qiupu River," directed by Liu Quanwei, showcases the unique cultural and natural beauty of Shitai County in Anhui Province, providing a new opportunity for local cultural tourism development [4][5]. Group 1: Film and Cultural Tourism - The film presents a blend of ecological scenery and cultural heritage, highlighting the picturesque landscapes and rich history of Shitai County, which is known for its "rich selenium" and "negative oxygen" resources [4][5]. - The film is described as a perfect integration of lyrical narrative and regional aesthetics, serving as a vivid example of how cinema can empower cultural tourism [4][5]. - Shitai County aims to transform its resource advantages into brand advantages through high-quality tourism development, leveraging the film as a tool for city marketing and brand promotion [5][6]. Group 2: Cultural Heritage and Natural Resources - Shitai County is rich in cultural resources, including historical sites and literary connections, such as the famous poet Li Bai's works, which enhance its cultural landscape [5][6]. - The region has been recognized with multiple titles, including "National First Batch of Ecological Economic Demonstration Zone" and "China's Natural Oxygen Bar," emphasizing its ecological and agricultural significance [6][7]. - The film's narrative intertwines personal stories with historical context, showcasing the growth and emotional journeys of its characters against the backdrop of Shitai's natural beauty [6][7]. Group 3: Film Reception and Awards - "Wind Rises over Qiupu River" is set to be released in theaters nationwide on May 23, 2025, with positive audience feedback on its artistic expression and character development during preview screenings [7]. - The film has received accolades at the Hong Kong Ziqinghua International Film Festival, including Best Director for Liu Quanwei and nominations for Best Rural Revitalization Film and Best Supporting Actress for Xu Beibei [7].
鲁苏豫皖“十市同城 惠游沂蒙”临沂文旅冬季促消费(徐州)推介会成功举办
Yang Zi Wan Bao Wang· 2026-01-10 02:00
Core Viewpoint - The event "Ten Cities Joint Tourism Promotion in Yimeng" held in Xuzhou aims to boost winter tourism consumption by showcasing Linyi's cultural and tourism resources, inviting Xuzhou residents to experience the charm of Linyi during winter [1][11]. Group 1: Event Overview - The promotion event was organized by the Linyi Municipal Bureau of Culture and Tourism and featured participation from various local tourism departments, media, and travel agencies [3]. - The event included a variety of Linyi's local specialties, such as food and handicrafts, which attracted many attendees even before the official start [5]. Group 2: Activities and Presentations - The event featured a winter tourism promotional video highlighting Linyi's scenic beauty, local cuisine, rich cultural heritage, and folk activities, creating an immersive experience for attendees [5][7]. - Representatives from various districts and tourism groups presented winter-themed travel routes, including ice and snow tourism, hot spring wellness, and red culture study tours, along with special offers for Xuzhou tourists [7]. Group 3: Audience Engagement - Attendees participated in interactive activities, such as receiving calligraphy gifts and engaging in a treasure hunt for stamps, which enhanced the festive atmosphere and encouraged community involvement [9]. - The event served as a platform for direct communication and exchange between Linyi and Xuzhou, fostering a sense of connection and collaboration in cultural tourism [11].
河南三大剧种优秀剧目首次联袂进京展演
He Nan Ri Bao· 2026-01-06 23:30
Group 1 - The event "2026 New Spring Henan Three Major Opera Genres Beijing Performance Week" showcases Henan's representative opera genres, including Yu Opera, Qu Opera, and Yue Opera, for the first time in a large-scale presentation in Beijing from January 6 to 14 [1] - The performances feature six high-quality productions, including the newly adapted historical Yu Opera "Fu Hao," and classic works such as "Mu Guiying Breaks the Heavenly Gate Array" and "Shou Jiang Wei," as well as modern adaptations like "Zhao Yiman" [1] - The event aims to promote the integration of cultural tourism through the "Follow the Opera to Travel Henan" initiative, enhancing the visibility of Henan's cultural heritage [1] Group 2 - During the performance period, a non-material cultural heritage exhibition will take place, featuring six national-level projects, including Tang Sancai and Ru porcelain, allowing audiences to engage with traditional crafts [2] - The promotional activity "Follow the Opera to Travel Henan" will release a promotional video titled "Return to Henan: Taste the Chinese New Year," exploring a new model of integrated promotion through theater [2]
交流创新实践 凝聚发展共识,2025“水韵江苏”国内旅游宣传推广案例交流分享活动举行
Yang Zi Wan Bao Wang· 2025-12-11 04:20
Core Insights - The "Water Rhythm Jiangsu" domestic tourism promotion case exchange event was held on December 10, showcasing innovative and effective tourism promotion results [1] - A total of ten outstanding cases were recognized, highlighting various dimensions of tourism promotion, including event marketing, IP collaboration, content innovation, and regional cooperation [3] Group 1: Event Overview - The event gathered tourism promotion officials from across Jiangsu province to discuss new experiences and trends in cultural tourism promotion [1] - The ten best cases included successful practices such as "Sports Event Transformation: 'Cultural Tourism Changzhou' Douyin Account" and "Summer Collaboration of 'Suzhou Cultural Tourism + Honor of Kings'" [3] Group 2: Case Studies - Notable case studies presented included: - Changzhou's transformation of sports event hotspots for city image promotion [4] - Suzhou's collaboration with popular game IPs to attract younger audiences [4] - Wuxi's leveraging of the Spring Festival Gala for city influence [4] - Nanjing's micro-documentary exploring cultural heritage [4] - Huai'an's immersive tourism destination development linked to a popular TV series [4] - Salt Lake City's youth-targeted promotional project [4] - Lianyungang's collaborative promotion model through regional synergy [4] - Suqian's co-creation activities to build a new destination image [4] - Nantong's dual strategy of "Cultural Tourism + Football" for comprehensive outreach [4] - Yangzhou's systematic planning to turn cultural resources into ongoing discussion topics [4] Group 3: Expert Insights - Experts provided insights on creative marketing models and practices for urban cultural tourism IPs, emphasizing the importance of positioning and storytelling [5] - Analysis of market trends and product upgrades was presented, focusing on high-quality development in Jiangsu's cultural tourism sector [5] - Discussions included new models and scenarios driving growth in rural cultural tourism [5] Group 4: Additional Activities - The event also featured the "Taste of Intangible Heritage" segment, allowing participants to experience local cuisine and cultural heritage, enhancing the integration of experience exchange and local tourism vitality [7] Group 5: Awarded Cases - The list of the ten best cases included: - "Sports Event Transformation: 'Cultural Tourism Changzhou'" [8] - "Suzhou Cultural Tourism + Honor of Kings" [8] - "Spring Festival Gala Wuxi Tour" [8] - "Nanjing Micro-documentary" [8] - "Huai'an Canal Tourism Destination" [8] - "Youth Promotion Project in Salt Lake City" [8] - "Jiangsu Tourism New Line" [8] - "Co-creation Activities in Suqian" [8] - "Nantong's Cultural Tourism + Football" [8] - "Discovering Treasure Yangzhou" [8] Group 6: Recognized Excellent Cases - The list of excellent cases included: - "Follow the Super League to Explore Xuzhou" [9] - "Nanjing Study Tour Brand Development" [9] - "Cultural and Sports Integration in Lianyungang" [9] - "Cultural Promotion Project in Huai'an" [9] - "Large-scale Media Live Event in Salt Lake City" [9] - "Multi-dimensional Activation of Cultural Tourism in Nantong" [9] - "Cultural and Sports Integration in Zhenjiang" [9] - "Innovative Cultural Experience in Wuxi" [9] - "Poetic Expressions in Suzhou" [9] - "Seasonal Tourism Festival Branding" [9]
徐州文旅加快“走出去”“请进来”让四海游客“遇见汉风”
Xin Hua Ri Bao· 2025-10-26 23:45
Core Insights - Xuzhou is actively promoting its cultural tourism through various events and activities, enhancing its visibility and engagement with broader audiences in regions like the Greater Bay Area and Yangtze River Delta [1][2][3] - The city has successfully integrated local cultural elements, such as traditional performances and cuisine, into its promotional efforts, attracting significant participation and interest [2][3] Group 1: Cultural Promotion Activities - Xuzhou's promotional activities include performances in traditional attire and music, aimed at showcasing Han culture to audiences in major cities [1] - The city has organized a series of events, including "Follow 'Su Chao' to Explore Xuzhou," which has seen participation from over 50,000 people across multiple cities [2] - The promotion of local delicacies, such as "Feng County Flavors," has drawn large crowds, indicating strong interest in local culture and cuisine [2] Group 2: Tourism Statistics - As of October 20, 2023, Xuzhou's A-level scenic spots received 54.07 million visitors, marking an 8.58% increase year-on-year [3] - The total consumption at these scenic spots reached 17.33 billion yuan, reflecting a 10.74% growth compared to the previous year [3] Group 3: Future Development Plans - Xuzhou aims to deepen the integration of cultural and tourism sectors, focusing on creating a distinct city identity and expanding new consumption spaces [3] - The city plans to enhance service quality to establish a strong attraction for cultural tourism [3]
“探秘红山 相约山海”2025夏游辽宁推广活动(上海站)启幕
Liao Ning Ri Bao· 2025-08-07 01:16
Core Insights - The "Explore Hongshan, Meet the Sea" 2025 Summer Tourism Promotion event for Liaoning was launched in Shanghai, featuring over 200 cultural and tourism enterprises and more than 20 travel agencies signing agreements on-site [1] Group 1: Event Overview - The event showcased immersive performances from cities like Shenyang, Dalian, Dandong, Fuxin, Chaoyang, and Panjin, highlighting their cultural charm and heritage [1] - Traditional dance performances such as "Golden Step Shake" and puppet dance "Liang Zhu" captivated visitors, promoting the "Liaoning style" in Shanghai [1] Group 2: Cultural Products - The 2025 Summer Tourism theme exhibition featured unique cultural and creative products inspired by local cuisine, including fridge magnets, doll keychains, silk scarves with seafood designs, and tableware sets, which were well-received by tourists [1] Group 3: Promotional Policies - The Liaoning Provincial Department of Culture and Tourism introduced the "Bring Guests to Liaoning" series of policies, including special rewards for group tours, additional subsidies for charter flights, and support measures for tourism enterprises [1] - Exclusive summer benefits for tourists from the Yangtze River Delta were also announced, aiming to enhance the appeal and influence of Liaoning's tourism brand [1]
“如画江西 风景独好”长三角文旅推广季在上海启幕
Zhong Guo Xin Wen Wang· 2025-06-04 05:39
Core Points - The "Beautiful Jiangxi, Scenic and Unique" cultural and tourism promotion season was launched in Shanghai, aiming to deepen cooperation between Jiangxi and Shanghai and promote tourism in Jiangxi [1][2] - The event showcased Jiangxi's rich cultural and tourism resources through various performances, highlighting the region's natural beauty, historical culture, and revolutionary heritage [1] - Over 150 participants from tourism departments, key travel agencies, and media representatives from both Jiangxi and Shanghai attended the event, injecting new momentum into Jiangxi's brand promotion in the Yangtze River Delta [2] Group 1 - The launch ceremony featured performances such as dance, situational dramas, and traditional operas, immersing the audience in the unique charm of Jiangxi [1] - Jiangxi's tourism promotion will focus on the Yangtze River Delta market, exploring new cooperation models and enhancing tourism experiences [2] - A "guest source mutual delivery" agreement was signed between travel agencies from Jiangxi and Shanghai to promote resource sharing and market connectivity [1]