Core Insights - The Jiangxi Province Urban Football Super League ("Gan Super") concluded its inaugural season with Ganzhou team winning the championship, attracting over 1.2 million spectators across 66 matches since its launch on July 12, 2025 [1][3] Group 1: Event Overview - The final match of "Gan Super" took place on November 2, 2025, with Ganzhou defeating Yichun to become the first champion [1] - The league recorded an average attendance of over 18,000 per match, with a peak attendance of 50,168, setting a record for single-match attendance in Jiangxi sports events [1] Group 2: Unique Features and Cultural Integration - "Gan Super" features a grassroots approach with over 550 registered players, averaging 23 years old, all non-professional, representing various professions [3][4] - The league incorporates local cultural elements, such as Hakka culture and red culture, enhancing the spectator experience with performances during halftime [4] Group 3: Audience Engagement and Ticket Sales - Initial concerns about low attendance were alleviated as tickets for the first round sold out in 20 minutes, indicating strong local interest in football [6] - The league has actively sought audience feedback to improve the event experience, leading to rapid adjustments based on spectator suggestions [7] Group 4: Financial Sustainability and Economic Impact - Despite growing popularity, the league faces financial challenges, with operational costs exceeding revenues, necessitating a focus on sustainable development [8][9] - The league has initiated strategies to integrate tourism and local commerce, resulting in a 30% increase in nighttime consumption during events and significant boosts in local business revenues [9] Group 5: Future Development and Strategic Goals - Continuous improvement in event management and youth training mechanisms is essential for enhancing competitive levels and brand recognition of "Gan Super" [10] - The goal is to transition from government-led initiatives to a market-driven approach, fostering a self-sustaining model for the league [10]

Core Viewpoint - The rise of "Su Super" has made event economy a crucial driver for stimulating consumer activity across various regions, with local governments organizing similar sports events to boost consumption and integrate sports with cultural tourism [1][2]. Group 1: Economic Impact of Sports Events - Sports events have a multi-faceted economic impact, driving not only ticket sales but also significantly boosting related industries such as accommodation, dining, transportation, and tourism [2]. - Since the launch of "Su Super" on May 10, the combined service revenue from tourism, travel, dining, accommodation, and sports reached 37.96 billion yuan, marking a 42.7% year-on-year increase [2]. - The influx of spectators during events creates a consumption surge in local businesses, benefiting the surrounding commercial areas [2]. Group 2: Digital Integration and Engagement - Regions are enhancing event visibility and participation through digital means, such as live broadcasts and second-screen experiences, to maximize the economic benefits of sports events [3]. - Initiatives like "Pengcheng Football Night" in Xuzhou leverage large screens to broadcast matches while hosting related activities, thus promoting nighttime economic growth [3]. Group 3: Extending the Economic Chain - Local governments are implementing "ticket economy" strategies, offering discounts on attractions and services to ticket holders, thereby encouraging extended consumer engagement beyond the event itself [4]. - For instance, during "Hebei Five Super," ticket holders can enjoy free access to local attractions, enhancing the overall experience and driving additional spending [4]. - The combination of sports events with cultural tourism initiatives aims to create a comprehensive consumer experience, promoting local identity and increasing city visibility [4].